Yanghe shares "elephant dance"?
Text | Selling Wine Wolf Team
Ed southerly
On April 27, Yanghe released its 2023 annual report and 2024 first quarter report. As expected, even in 2023, when "destocking" is the top priority, Yanghe shares still completed the feat of breaking through in the contrarian trend, advancing in twists and turns, and sailing in the wind and waves.
According to industry insiders, in 2023, Yanghe shares will once again prove the company's long-term value to the outside world with sustained and stable growth, and once again win cheers and applause from all parties in the market......
For the whole year of 2023, Yanghe Co., Ltd. achieved operating income of 33.126 billion yuan, a year-on-year increase of 10.04%, and net profit attributable to shareholders of listed companies of 10.016 billion yuan, a year-on-year increase of 6.8%.
In the first quarter of 2024, Yanghe Co., Ltd. achieved operating income of 16.255 billion yuan, a year-on-year increase of 8.03%, and net profit attributable to shareholders of listed companies of 6.055 billion yuan, a year-on-year increase of 5.02%.
A
2023 of Yanghe
"Steady growth with the joint efforts of the four parties"
As we all know, in 2023, China's liquor market as a whole is still in a period of adjustment, and the industry competition is becoming more and more fierce......
In a word, there are too many uncertainties in 2023. It is in such an atmosphere that only the famous liquor represented by Yanghe shares can be determined in the market.
This year, as a leading enterprise, Yanghe Co., Ltd. continued to rise, showing a high-quality development trend of "sitting firmly in Diaoyutai despite the wind", and this confidence and calmness in the uncertain market are due to products, production capacity, channels and innovation.
The excellence of quality, the brand under the leadership of Shuangming liquor, together build a unique product "moat" belonging to Yanghe. It can be said that behind the growth of Yanghe shares in 2023, it mainly comes from the support of the hard power of product quality and the soft power of the brand.
According to Zhang Liandong, Secretary of the Party Committee and Chairman of Yanghe Co., Ltd., the development and prosperity of China's liquor industry inevitably requires the hard power of quality and the soft power of the brand to complement each other. Therefore, Yanghe pays close attention to the quality of products and firmly implements the brewing principle of "quality is the lifeline". On the other hand, we should grasp the brand and continue to increase brand activities to empower the brand to enhance its brand power.
In the era when tonnage determines the position, "huge high-quality production capacity" is not only the result of Yanghe's long-term adherence to long-termism, but also the "confidence" of Yanghe to attack the city and compete for the market.
According to the data, Yanghe Co., Ltd. has more than 70,000 famous cellar pools, more than 1,000 wine-making teams, and an annual raw wine production capacity of more than 160,000 tons, and currently has more than 600,000 tons of original pulp aged wine of different years, with a wine storage capacity of up to 1 million tons, and this batch of high-quality production capacity is about to "blossom and bear fruit".
Steadily promote the channel reform, Yanghe truly realizes the win-win situation of manufacturers, and fully mobilizes the enthusiasm of dealers by building a more complete profit distribution system, and better participates in the construction of "Dream Yanghe".
Since the "1320" strategy was proposed, in 2023, Yanghe Co., Ltd. is actively implementing relevant plans, establishing a business school platform, realizing the three major refinement projects, and continuing to implement a series of activities such as strong business and rich business business, so as to truly realize the co-creation, co-construction and win-win situation of manufacturers.
Continuous innovation is the "trump card" of Yanghe to keep pace with the times. In the terminal market, Yanghe is promoting the digital application of channels with the help of digital code scanning tools, combining hot spots such as China's aerospace and the World Cup, linking Yanghe and Shuanggou two major wine tasting series products to carry out digital interactive activities to achieve a win-win situation between brand sales and user experience.
Under the "four-party joint force" of products, production capacity, channels and innovation, the progress of Yanghe shares in 2023 has become a matter of course. At the same time, this also means that Yanghe shares are expected to continue to maintain a growth trend in 2024 and deliver more beautiful performance answers.
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Start a more exciting 2024
Yanghe is worthy of everyone's trust!
"Smooth start, continue to climb!" Yanghe Co., Ltd. grew steadily in the first quarter of 2024, achieving operating income of 16.255 billion yuan, a year-on-year increase of 8.03%, and net profit attributable to shareholders of listed companies of 6.055 billion yuan, a year-on-year increase of 5.02%.
It is worth mentioning that the research reports of various securities institutions said that 2024 is also a year of accumulation and development of Yanghe, in addition to brand advantages, the continuous growth of Yanghe shares also benefits from the advantages of multi-dimensional growth points.
At present, Yanghe shares channel dealers and terminal liquor stores Yanghe series liquor inventory is very small, all of which are sold at the same price, and each link of the channel is profitable because of the price difference, so the enthusiasm for promoting Yanghe liquor is very high.
Previously, Yanghe Co., Ltd. officially announced the "Mianrou Vintage Old Liquor Strategy that Yanghe Co., Ltd. has been following at the sealing ceremony", in addition to displaying five kinds of Fengtan liquor that have attracted much attention, it also launched three new products of Dream Blue Handicraft Class 10, 15 and 20 series.
Deeply rooted in the historical liquor, Yanghe Co., Ltd. is further improving the product structure system with "old liquor products", further advancing to the high-end, and opening up the development space of the high-end market.
At the global dealer conference in April this year, Yanghe proposed to create a "fusion chain" of "wanting to be together, standing together, working together, and struggling together" in the future, and to shape a "symbiotic chain" of "entrepreneurial community, wealth community, career community, and life community".
2024 must be a challenging year, but for Yanghe, it is indeed destined to be a more exciting year......
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