Chery Automobile Group brought many products from four major brands at this year's Beijing Auto Show, and its booth won audiences at home and abroad, with very high exposure, which can be described as the winner of this auto show. Chery is moving towards the top of China's auto market, and it is naturally attracting attention at home and abroad, and Chery itself has brought a wealth of products and technologies. The E08 concept car, the first "exclusive and comfortable flagship MPV" brought by Chery's high-end brand Xingtu, attracted the audience.
As we all know, the MPV market has listed a large number of products this year, mainly Chinese brand pure electric and hybrid, overwhelmed, just to name a few, such as GAC Trumpchi's series of MPV models M8, E9, Denza D9, VOYAH Dreamer, Ideal MEGA, ZEEKR 009, SAIC Maxus series, Xiaopeng X9, Wei brand Gaoshan, etc., are very popular MPV, 30-600,000 yuan has become the main MPV of Chinese brands.
These MPVs have a characteristic, they are all medium and large, pay attention to travel space, comfort, luxury, and all use hybrid or pure electric, extended range power. It can be said that it provides a lot of choices for consumption.
At the Beijing Auto Show, Chery's high-end brand Xingtu debut concept car E08, positioned as "exclusive and comfortable flagship MPV", literally, as Chery's high-end brand Xingtu, in the MPV more prominent words such as privilege, comfort, flagship, a look at the positioning will not be low. At the press conference on the same day, the information revealed by the senior management of Xingtu on the core demands and product strength of this car shows that this high-end MPV is definitely not good.
Huang Zhaogen, general manager of Xingtu Automobile Marketing Center, revealed that E08 is based on our understanding of the future life of people and vehicles, with the concept of "beyond bounds", through the application of cutting-edge "black technology" such as L4 high-end intelligent driving and iATS intelligent all-terrain system, so that E08 can cross models, terrain, time and safety boundaries, meet all people's imagination of a car, and fully demonstrate the vision of Xingtu brand for an ultra-comfortable and beautiful life.
Judging from the information explained,Xingtu E08 will be a product that redefines the high point MPV from the user's point of view,The four spans he talked about,It may be some high-end MPV limited problems:For example, the chassis is too low,The road surface is limited; there is a comfortable space and luxury workmanship,But the product performance itself is not strong;Some take care of the space and the safety is not enough。
Xingtu Yaoguang C-DM
Xingtu E08 redefines high-end MPV from the four dimensions of spanning models, crossing terrain, crossing safety, and spanning time, such as L4 high-end intelligent driving, iATS intelligent all-terrain system and other cutting-edge "black technology" applications, which is a great breakthrough to break through the limitations of MPV itself, and is definitely expected to become a dark horse in the MPV market.
Star Atlas ES
The outstanding, avant-garde and unique appearance design is also the reason why the Xingtu E08 concept car has attracted high attention, and the visual impact is very impactful. According to Steve Eum, deputy general manager of Chery Styling Center and director of Xingtu Styling, Xingtu E08 is created by the two major styling groups of Xingtu Europe and Shanghai, interpreting the unique and charming concept of Fusion Luxury with global design and global vision, perfectly integrating the natural meaning of oriental culture with the grace and luxury of Western aesthetics, transcending the dividing line of civilization, presenting a better life, and opening a new chapter of "Wind Aesthetics" 2.0, which will also become the next generation design direction of the Xingtu brand.
Star Epoch ET
Although the interior has not yet been announced, it is believed that after the mass production of Xingtu E08, it will be another highly competitive high-end MPV.
In addition, at the Xingtu booth, four star new energy models, the super intelligent SUV "Star Era ET", the "400,000-level ultra-comfortable electric hybrid flagship" Xingtu Yaoguang C-DM and the "ultra-comfortable and long-range smart car" Star Era ES, were also exhibited on the same stage.