Do you still remember the Baojun 510, a model that once created sales results, has completely disappeared in 2022 and will be discontinued from production.
On February 20, 2017, the Baojun 510 was officially launched as a self-owned brand small SUV. Unexpectedly, this car became an instant hit after it was launched, and in 2017, Baojun 510 got a sales volume of 360,000 units, with an average monthly sales of about 40,000 units, and repeatedly pulled down the SUV god car Haval H6. In the two years since it was launched, the sales volume of the Baojun 510 has exceeded 760,000, and this car has once become a phenomenal model, with monthly sales exceeding 50,000.
However, the good times did not last long, and the sales volume of Baojun 510 in 2019 was 158138, a year-on-year decrease of 56.24%. In 2020, the sales volume of Baojun 510 was 60,570 units, a decrease of 97,568 units compared with 2019, a year-on-year decrease of 61.7%. The total sales of this car in 2021 are only 32,991 units, and even the sales of the hot-selling model have not reached for a month.
Baojun 510 once let us see the hope of challenging Haval H6 and sitting firmly in SUV sales, but now, although Haval H6 is no longer dominant, it is at least a popular model in the SUV field, and now Baojun 510 This car has disappeared in the long river of history, and Baojun's models have also changed batch after batch, but there is no hot-selling model. Yueya, the top-selling model in March, sold only 739 units.
So, what really happened on the body of this car's former god?
The biggest impact on the sales of Baojun 510 may be the quality problem. The question mark of "why does the gearbox become a wearing part" at the 315 party directly pointed the finger at Baojun Automobile. Although the Baojun 560 was named at the beginning, the models under Baojun have been affected, and the quality and stability of Baojun cars themselves are relatively average, including engines, transmissions, clutches, steering systems, braking systems, body accessories and other complaints.
In addition, Baojun 510 after the listing, many years have not been replaced, may also be an important reason for the decline in sales, Baojun 510 is equipped with a 1.5L naturally aspirated engine as standard, the maximum power is only 77 kilowatts, the maximum torque torque is 135 Nm, with a CVT gearbox, and manual transmission, but ah, from the parameters can be seen, the power of this car can only be said to be barely enough, in addition, the chicken rib-like configuration, shabby car networking, not fine workmanship, textureless interior, etc., are all factors restricting the increase in sales of Baojun 510.
The two years when Baojun 510 was hot in sales coincided with the surge in sales in the SUV market, and the income level was not high, so the cheap and sufficient Baojun 510 was naturally favored, but with the improvement of the national income level, Baojun did not keep up with the trend of this wave of consumption upgrades. On the other hand, the Changan CS75 PLUS, the third-generation Haval H6, the BYD Song PLUS and Haval First Love, and the Tiggo 8 PLUS and other SUV product models have taken on a new look, resulting in a sharp decline in the sales of the Baojun 510.
In 2010, the Baojun brand was formally established, and a series of models such as Baojun 610, Baojun 510, Baojun 560, Baojun 730 and Baojun 310 were launched. Most of these models have achieved extremely high short-term sales. It took only 7 years for Baojun Automobile to sell one million units in 2017, which can be said to be infinite.
However, due to quality problems, workmanship design problems, product power problems, and the official release of the new Baojun brand with slightly higher positioning in April 2019, the product pricing was increased, and it wanted to compete head-on with Geely and Changan, but it ended in failure. As a result, the sales of the Baojun brand began to decline, and in 2020, the annual sales of Baojun Automobile fell from 600,000 units in 2019 to 400,000 units. In 2021, Baojun sold only 216,000 units, and in 2023, Baojun sold only 51,000 units.
Baojun 510 is actually the epitome of Baojun's car brand, after the launch of the instant hit, just a few years to become a hot-selling model, but then quickly declined, like an epiphany, but short-lived, I hope Baojun can bring us new surprises in the new energy era, we also want to know, in the new energy era, Baojun can still build a magic car?