Recently, Yu Chengdong said: Huawei's Zhijie S7 team went to the United States specifically to compare its intelligent driving system with Tesla FSD, "After testing, we are confident that Zhijie S7's intelligent driving system is still the best in the world!"
Some people say that Yu Chengdong is becoming more and more like Sima Nan, Zhang Weiwei, Jin Canrong and other "traffic patriotic performance artists" in the self-media industry - in Huawei's product and image promotion, he has also embarked on a "far ahead" Huawei exclusive marketing road!
They have two common characteristics in different classes: First, they are all linked to "patriotism", thus standing on the moral high ground of "political correctness", so that the public's desire to "buy patriotic goods" has been fully aroused, and consumers with "patriotic basic plates" have almost succeeded most of them.
The second is that there are "non-shocking vows" type advertising and propaganda techniques - for example, like Yu Chengdong's previous "Huawei is far ahead", and now, his "best in the world" that he once again leads the way is a wonderful flash of Huawei Yu's marketing style.
And the self-media marketing methods of people like Sima Nan and Zhang Weiwei are similar to Yu Chengdong's marketing skills - for example, these chasers of traffic interests must call themselves "patriotic", which has become a golden sign on their lips and the best shield for them to resist criticism from the outside world.
And the content related to patriotism, under the extreme elevation, can effectively attract attention, and can achieve the purpose of continuous traffic grabbing, and efficient harvesting of "leeks" and other benefits.
However, now it seems that Huawei's Yu Chengdong's "far ahead" marketing method has been quickly "adopted" by these "traffic patriotic performance artists".
For example, Zhang Weiwei of "Zhang Tianshi", he quoted the sentence "China is far ahead of the clearing style" in public, which not only expanded the scope from Huawei to China, but also added an incomprehensible modifier to the "far ahead" of the extreme discourse-"clearing style"!
Doesn't this seem that China's lead has reached the point where the earth can't fit it?—— and indeed, you see, we are all ahead of the moon and space!
Although the philosophical principle of "seeking truth from facts" has taken root in the hearts of the Chinese people, it is still very necessary for our people to have a sense of pride in the face of progress, and it is also very important to enable the Chinese people, who have been poor and weak for a hundred years, to fully release their patriotic enthusiasm, pride and self-confidence in the pleasure of "being far ahead and being the first in the world" by experts and entrepreneurs.
However, everything has a "degree", and it is not too much for us to occasionally relax and indulge in such a "clear field", but if we over-market again and again to the point of excess, in fact, people will get tired of hearing too much.
What's more, whether we have really reached the "number one in the world" and the "clearing lead"? Obviously, there is still room for discussion - so we must also remember that there is another old Chinese saying called "too much", if the performance is too much, in fact, will it be able to achieve better results in the end? It is really difficult to say.
In addition, if you are more serious, in fact, like Yu Chengdong's "far ahead" at the beginning, and now "the world's first", from the perspective of market regulations, there is already a suspicion of touching the Advertising Law and the Unfair Competition Law.
With extreme propaganda words, such as "leading, the most" and other words, in fact, can not be used casually, if this is left on some small enterprises, maybe the market law enforcers have already taken the provisions of the law, spread their hands to Yu Chengdong to fine.
In particular, the word "patriotic", whether it is in the media or in enterprises, should still be cautious when it is put in the field of marketing.
Patriotism, this is a natural innocence, pure and beautiful emotion, or should she be more pure, less vulgar, pragmatic color, especially don't over-commercialize patriotism, use too much, use vulgarity, make money taste heavy, it will make people feel that patriotism has become a tool, a prop to make money.
Huawei, as a private enterprise, has indeed become an excellent representative of China's national enterprises, and it has also paid a "price" for this - like the "Huawei Princess" suffered, so she was trapped in her home in Canada for 1,028 days, and the Chinese gave her the title of "patriot", and she and Huawei are also worthy of it.
However, gains and losses depend on each other, and there are blessings and misfortunes - Huawei has also received a lot of rewards for its image and value of "patriotic enterprise". For example, its mobile phones are far ahead in sales.
However, like Yu Chengdong, who thought that it had been tried and tested, he still transplanted it to the marketing of automobiles, and it went from "far ahead" to a higher level and rose to "the world's first".
In the end, a patriotic enterprise like Huawei cannot only rely on the word "patriotic" to become the eternal and invincible golden sign of its advertising and marketing, and it still needs to use real technology-leading products to constantly impress consumers and win people's hearts, because "the reputation of the masses is the best monument" - on the contrary, if only rely on a "leading patriotic" slogan, it is difficult to make a company invincible forever.
Of course, experts like Zhang Weiwei who rely on their mouths to eat, their "patriotic" words that come when they open their mouths, and they are very easy and freehand, and they don't need to work hard at all, so Zhang Weiwei can use a "clearing" style to give Yu Chengdong's "far ahead" in a second.
Of course, the magic is one foot high, and the road is one foot high - what I didn't expect is that Huawei's Yu Chengdong is not a person who is willing to accept defeat easily, and now, his sentence "the world's first" once again makes the earthlings, including Zhang Weiwei, have to shut up and "ask" Huawei!
Compared with Huawei, which is doing business, even if the "patriotic" element is overdone, it doesn't seem to have caused much rumors, after all, Huawei still does practical things, but those who take Huawei's "far ahead" are all "mouth cannon" patriotic art performers who are "cleared" and ahead, and the traffic patriotism is too cost-free, and it is most likely to be used as a cover to become a tool for its fame and profit, so it should be more vigilant!