"This narrator is really good!" "Luoyang is really talented!" "Professional knowledge continues to output, poetry and songs come to life, he brings the Longmen Grottoes to life!" On April 25, in a high-profile live broadcast event, a docent in the Longmen Grottoes Scenic Area in Luoyang, Henan Province "went out of the circle". Under his explanation, netizens understood the long history of the Longmen Grottoes, and praised the comments instantly. As soon as the live broadcast ended, he appeared on the hot search list of many social platforms. The 38-year-old has been working in the Longmen Grottoes Scenic Area for 14 years and has received tens of thousands of tourists.
"What makes you so passionate about explaining in one place for so many years?" Martin's answer to this question was very simple: "I can't imagine what it will be like when I leave Longmen, I already have a deep affection for this job." ”
Grow your capabilities over time
"Dig the fault cliff and flow water, and the double que is strong...... Martin was amazed by the poems in his explanation. Among these poems are not only widely recited, but also little-known masterpieces, such as "Painting Western Frames" by the Tang Dynasty poet Bai Juyi, and "Longmen Mountain" by the Ming Dynasty poet Qiu Qifeng. The poems ringing in the ears coincide with the magnificent scenery of the Longmen Grottoes, and a vivid historical picture is presented in front of netizens and tourists.
"I didn't memorize them too deliberately, but if I understood the artistic conception and background of these poems, I would be able to memorize them quickly. Poetry has its rhythm and is catchy. Speaking of which, Martin shared his memory method with reporters, "Don't deliberately memorize it, but often say it in the process of work, and you can't forget it after speaking it a few times." ”
In the eyes of many netizens, Martin has "touched" every minute and inch of the Longmen Grottoes. Martin responded: "I don't know enough about this place. There are 2,345 grottoes, nearly 110,000 statues, and more than 2,800 inscriptions. Until now, when I walk in the scenic area, I often have the idea of 'why haven't I noticed this Buddha statue before, let's find out again'. "Over the years, Martin has always had a habit of looking for points that he hadn't noticed before when he wasn't explaining a task.
In Martin's view, the docent's rich knowledge reserve is accumulated little by little. "For example, when I was updating the explanation, I encountered a knowledge point that I couldn't get accurate, and I couldn't find the information, so I would 'ask' around, and this process was accumulating. ”
In the interview, Martin's tone is not hurried, but he can always make people feel that he has the energy of "insisting on doing this job well". Martin, who majored in computer science in college, has had a soft spot for literature and history since he was a child, and he has an inseparable complex for the rich history and culture of his hometown Luoyang. After graduating from university, he was admitted to the Longmen Grottoes Scenic Area and became a docent. After all, he is not a "professional background", and after joining the company, Martin is always worried that he is not professional enough and is afraid of being "asked" by tourists. Therefore, he continued to learn and see, and it was this "concern" that made him a docent who "knows Longmen very well" in the eyes of tourists.
Tell it in the way that visitors love
The role of the docent is to build a bridge between the history and the tourists. Five or six years ago, Martin co-edited the book "Luoyang Dragon Gate", the purpose of which is to bring the history of the Longmen Grottoes to life in front of readers. Through his participation in the compilation work, Martin deeply realized that it is necessary to make "cultural delicacies with both taste, taste and taste" in a way that tourists are interested in and understand.
"I hope that tourists can learn about the Longmen Grottoes and fall in love with Luoyang by tasting these 'cultural delicacies'. Martin, who never reads from the book, believes that the highest level of the docent is to "teach according to the person", and adjust the content of the explanation in time for tourists of different ages and cultural levels, so that everyone can listen to it with relish.
"In recent years, more and more tourists are no longer just 'here to visit', but want to understand the cultural connotation of these scenic spots. Therefore, it is particularly important to make tourists have a sense of substitution and emotional resonance through explanation. Martin said that this is a great test of the docent's knowledge accumulation, and it also puts high demands on his language arts. "Sometimes in a paragraph, if you change one or two words, the artistic conception is completely different. Especially when interacting with young tourists, it is important to understand the 'memes' they are interested in. ”
Taste new and persist after "out of the circle".
The struggler is young, and there is always a love and pondering energy in Martin. What do you plan to do after "out of the circle"? When asked about this question, Martin said with a smile that in the past few days, his mobile phone is about to "blow up". Many netizens encouraged him to talk about the Longmen Grottoes through short videos, and even "flipped" his Douyin account, which had been stopped for many years, and left him a message. In the past few days, I have been thinking about what kind of way to tell the new story of Longmen Grottoes on social platforms. Why don't I explain it in Luoyang dialect. Martin said on a whim.
In fact, like most of his peers, Martin likes to keep up with the latest news and topics of interest on social platforms such as Bilibili. At the same time, he is also thinking about why some vloggers love to watch the shared content of netizens, and how they can share short and wonderful knowledge, and the interaction with netizens is just right. "Even if a thing has a wealth of knowledge points, it can't be crazy output, and it is even more taboo to simply pile up, and you must find a point that attracts attention. In thinking, Martin has accumulated experience in making short videos for himself.
How can one person have a limited power of communication, so how to attract more young people to join the explanation team? "First of all, the newcomer needs to feel the charm of the culture, so that they are willing to make the job a career and stick to it. Therefore, I will nurture people's interests, broaden their horizons, and then transfer skills, experience and knowledge on this basis. In fact, there are similarities between training and explaining to tourists, which should be vivid and interesting, produce emotional interaction, and not be rigid and rote memorization, but interest and naturalness. ”
In Martin's view, the key to becoming a popular docent is to love the docent and dive in, year after year, day after day. (Author: Wang Wei, Chief Reporter of China Tourism News; Editor: Yang Shuo)