After a year and a half, Huawei's world's largest flagship store on East Nanjing Road in Shanghai (formerly the "Nanjing Building" in Shanghai) has been renovated and renovated today. Since its opening in 2020, the store has become one of the landmarks of Shanghai. With a total area of 3,500 square meters, the renovation not only improves the hardware facilities, but also provides an ideal environment for customers to experience and explore Huawei's products and services.
In view of the important position of the Nanjing Building in Shanghai's historical and cultural buildings, Huawei's flagship store on East Nanjing Road has been renovated to respect and retain the original Shanghainese cultural classic lines, and strive to maintain its original style as a basis. At the same time, a large number of structural elements of wood, leather, mirror and stainless steel are subtly incorporated to create a natural and warm atmosphere.
In order to understand the changes more intuitively, TechNode technology reporters came to the scene to find out.
Huawei believes that the flagship store is not just a place to shop, but also a space where people can stop and interact with each other. After this renovation, the first floor of the store will be used as the location of the main product sales area and the HarmonyOS Zhixing area, showcasing a diverse range of products. The newly designed Smart Mobility Zone brings together a variety of HarmonyOS products, including the best-selling series of models such as Wenjie and Zhijie, while the mobile office area showcases the latest Huawei Pura 70 series mobile phones and other terminal products, where consumers can experience the charm of multi-device collaboration brought by HarmonyOS's "super terminal".
The second floor is carefully divided into multiple areas such as the whole house intelligent experience area, coffee area, children's area and rest area, building a diversified and interactive comprehensive space. Here, customers can immerse themselves in Huawei's whole-home smart products, or take a nap on the ubiquitous seats. At the same time, it is also an excellent place to observe Nanjing East Road, where science and technology and humanity complement each other.
It is worth mentioning that the store has added a new generation of Huawei's flagship unique coffee service, and the designer has cleverly arranged the coffee area in the core area of the second floor, making it a natural stop for customers when they move around the store. The store has prepared more than 10 kinds of coffee for consumers, and provides new product blends and customized flavors of flagship stores in various cities when new products are launched.
The children's play area not only showcases Huawei's latest technology products, but also provides a variety of interactive experiences. In this area, children will have the opportunity to operate various technological devices and participate in entertaining and educational technology games, so as to understand technology knowledge more intuitively, stimulate their creativity and curiosity.
Located on the third floor, the new sports and wellness area, operated by a professional fitness institution, is operated by a professional fitness institution, and the area combines product displays and interactive experiences. By making an appointment, customers can enjoy one-on-one professional sports guidance and personal training services, or participate in the immersive fitness course of SUPERMONKEY META, which has a unique immersive theater classroom, equipped with panoramic large screens and intelligent lighting and sound systems, providing people with different sports foundations with diversified sports course choices, technological sports space experience, and warm community activities to accompany them.
During the exercise process, Huawei's flagship store on East Nanjing Road will also provide customers with wearable devices such as Huawei watches, which will record customers' exercise data in real time, so that customers can deeply experience the outstanding performance of Huawei wearable devices in the field of sports and health. In addition, the store also features unique installations that combine with Huawei products and super orangutan images to create a unique check-in point, bringing customers a more comprehensive and rich scene experience.
The renovated after-sales service area is larger and more functional, with a sofa group and a leisure group to provide a comfortable rest space for waiting customers. At the same time, an after-sales calling system has been introduced to ensure that the service is carried out in an orderly manner. In addition, there is a self-service water dispensing point for customers in need to access it at any time. In terms of service mode, Huawei's flagship store adopts a unique one-to-one after-sales model, equipped with 19 maintenance seats in eight one-to-one after-sales spaces to meet various maintenance needs.
summary
In September 2019, Huawei's first global flagship store opened in Shenzhen, where its headquarters is located, and since then, Huawei has been on a mission to explore new value for retail stores. Since the end of last year, Huawei's flagship stores have accelerated their deployment and have been unveiled in the core business districts of Tianjin, Shanghai, Beijing, Nanjing and other cities. These flagship stores not only showcase Huawei's strength and achievements in technological innovation, but also serve as an important place for local consumers to experience cutting-edge technology and smart living.
Of course, in addition to enhancing the shopping experience, Huawei's flagship store, positioned as an "urban living room", also hopes to become a vibrant public space, committed to providing a place for every customer to communicate and connect. THE STORE WILL ALSO CONTINUE TO HOLD FREE "HUAWEI ACADEMY" COURSES, AND INVITE CELEBRITIES FROM VARIOUS FIELDS TO SHARE HUAWEI TALK FROM TIME TO TIME, SO AS TO GIVE CUSTOMERS MORE CONNECTION WITH THE BRAND.