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Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

author:Hubei Provincial Administration for Market Regulation

"Where can I declare my business name?"

"Is it okay to name a business with my lucky number?"

"The master said that this word is prosperous for me, can I use it?"

……

If you also have these doubts

Let's find out

Let's take a name for your business

What are the rules for choosing a business name?

The enterprise name shall be declared by the applicant on its own, and the declared enterprise name shall comply with the relevant requirements of the Provisions on the Administration of Enterprise Name Registration, the Implementation Measures of the Provisions on the Administration of Enterprise Name Registration, the Rules for the Prohibition and Restriction of the Use of Enterprise Names, and the Rules for Comparison of the Same and Similar Enterprise Names.

Key contents of the "Provisions on the Administration of Enterprise Name Registration".

Article 5 "The name of an enterprise shall use standardized Chinese characters. ”

Tips

The criterion for judging standardized Chinese characters is the "General Standard Chinese Character List". Non-canonical Chinese characters cannot be used in business names. The "List of General Standard Chinese Characters" (click on the "Read the original text" at the end of the article) published by the State Council clearly stipulates 8,105 standard characters, that is, there are only 8,105 characters that can be used in enterprise names. For example, the characters 萬, 飛, 聖, 書 and so on do not belong to the general standard Chinese characters and cannot be used in enterprise names.

Article 6 "The name of an enterprise shall be composed of the name of the administrative division, the trade name, the industry or business characteristics, and the organizational form. ”

Tips

Administrative divisions:

The administrative division is the name or place name of the administrative division at or above the county level where the enterprise is located.

The name of the administrative division in the name of the enterprise shall be the name of the local administrative division at or above the county level where the enterprise is located.

The name of the administrative division in the name of the individual industrial and commercial household shall be the name of the administrative division at the county level where it is located, and may be embellished with the name of the township, street, administrative village, community, market, and so forth where the individual industrial and commercial household is located.

Glyph:

The font size is a sign that distinguishes between enterprises, and should be composed of two or more Chinese characters that conform to national norms.

The trade size shall not have the following circumstances:

(1) harming the dignity or interests of the state, harming the public interest, or obstructing public order;

(2) Using or covertly using the names of political parties, party, government, or military organs, mass organizations, and their abbreviations, specific titles, and unit numbers, and using the names of foreign countries (regions) and international organizations, as well as their generic abbreviations and specific titles.

(3) Content that contains obscenity, pornography, gambling, superstition, terror, or violence, violates public order and good customs, or may have other negative impacts, may deceive or mislead the public, and contains ethnic, racial, religious, or gender discrimination.

(4) Other circumstances prohibited by laws, administrative regulations, or state provisions.

Industry:

The industry is the main business project to be engaged in, and the enterprise shall indicate the industry or business characteristics in the name of the enterprise according to its main business and the categories divided by the national industry classification standards.

Organization:

Enterprises shall, according to their organizational structure or form of responsibility, indicate in their names the organizational forms that comply with national laws, regulations and decisions of the State Council.

For example:

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

If the name of the administrative division in the name of the enterprise is placed after the trade name and before the organizational form, parentheses shall be added, such as:

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

or

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

Article 8 "The font size in the name of an enterprise shall consist of two or more Chinese characters. ”

Tips

Although the relevant laws and regulations do not limit the number of words in the font size, the registration authority will strengthen the research and judgment of the enterprise name that is too long and exceeds the reasonable number of words, and will not register the enterprise name that may have an adverse impact. From the point of view of practical applications such as engraving seals and signing contracts, it is more appropriate to choose the number of words that meet the habits of the public.

Article 9 "The industry or business characteristics in the name of an enterprise shall be indicated in accordance with the enterprise's main business and the national economic industry classification standards. Where there are no provisions in the national economic industry classification standards, industry customs or professional literature may be referred to. ”

Tips

Enter the industry keywords when making the self-declaration of the enterprise name on the platform of the enterprise registration area of the Hubei government service network, and click on the use of standardized industry expressions according to the prompts.

How to self-declare the enterprise name?

Applicants can submit relevant information and materials through the Hubei Government Service Network Enterprise Registration Zone Platform or at the service window of the enterprise registration authority. According to the results of inquiry, comparison and screening, the applicant selects the enterprise name that meets the requirements.

1. Log in to the Hubei government service network

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

2. Enter the special area for enterprise start-up registration

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!

3. Carry out self-declaration of enterprise name

Can you choose the name of the company casually? The first step of starting a business, I won't choose a name, see here!