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Some people who teach people to make short videos say, don't be vertical, don't be professional, don't do dry goods. I respect their point of view, but I don't agree with it! Traffic is important, but if the short video is full of general talk and routines, I don't think it will last long.
Today, I will do the opposite, or it can also be said that I can "know that I can't do it", I want to make efforts to make a short video in the intestinal field that is heavily vertical, absolutely professional, and strives for dry goods!
Recently, I have read N numbers from beginning to end, and a lot of content has inspired me a lot. I tried my best to extract the essence of it, learned the skills and methods, and combined my own understanding, led the shooting and editing of several short videos.
After the release, many friends gave very valuable opinions and suggestions, and the team and I also fine-tuned them, and I had some feelings, and the video also had a look that I still liked.
Later, I'm ready to do it.
First, based on a heavy vertical positioning, only pay attention to the intestines, strive to ensure that the professional, content is well-founded, and strive to be dry goods, either for professionals or ordinary people, can be useful.
Second, try to speak more vividly and make it fun. In fact, it is difficult for most people to do a good job of originality, so it is necessary to chase hot spots, emphasize form, and strengthen emotions, so that there may be traffic. I can be original, but I will also respect the communication rules of short videos, and strive to be fun.
Third, I also have the purpose of making short videos to do a closed loop. In addition to doing a good job of science popularization for the public, I also hope to make a paradigm that empowers industries, brands and products with professional IP. Just like what I did for N well-known companies before, the example of using professional IP to successfully empower marketing and product sales.
Of course, this time I used my personal IP to end up in person, so there will be more business closed-loop needs based on my own IP in the future. However, in this regard, I am not particularly concerned with detailed planning, and I lack the operational experts to assist me in business management. If you are interested in cooperating with an IP like mine, especially if you have unique ideas for business closed loops, you can leave a message in the comment area or send me a private message, I am very interested in chatting with you.
In the field of gut, my team and I have been deeply engaged in the field of gut for nearly 10 years, interpreted more than 30,000 academic literatures, and invested in the academic journal iMeta.
We have also tracked the progress of thousands of companies and written 3 white papers on the intestinal industry and probiotics.
He has organized intestinal congresses attended by tens of thousands of people.
I have more than 30,000 friends on WeChat, and I have chatted with many experts, young graduate students, entrepreneurs, and people in charge of R&D and marketing......
I am full of confidence in doing a good job in content, and I will try my best to sort out the best and most wonderful stories and share them with you.
That's all, please look forward to more short videos from me.
Conflict of Interest Statement
Conflict of Interest Statement
He is the co-founder and executive editor of iMeta journal, holds positions in professional institutions such as national societies, and serves as a university chair professor.
However, readers should be reminded that the company he founded and mainly works in, Beijing Warm Heart Biotechnology Research Institute Co., Ltd., is a for-profit commercial organization, and he also serves as chairman and director of this company and a number of affiliated companies.
In addition, he is also a consultant or consultant officially employed by Shanghai Pharmaceutical, H&H Group, Mengniu Group and other enterprises, and provides strategy, product and other consulting services for many other enterprises.
Mr. Warmheart benefits from the above-mentioned for-profit organizations through shareholdings, salaries, dividends and consulting fees, and although he always wants to uphold a scientific, objective and impartial attitude at the time of writing, the following conflicts of interest may inevitably exist due to the above reasons:
- Loss of rigor, objectivity, and professionalism in science communication due to commercial motives.
- Emphasis is placed on the products and services of interested companies and other potential options are neglected.
- Emphasize the strengths of the stakeholder companies and downplay their weaknesses.
In order to avoid and reduce the non-objectivity caused by conflicts of interest, Mr. Warmheart will take the following measures:
- This statement is made public, clearly indicating the relationship between the interested companies.
- Evaluate all organizations, including stakeholder companies, objectively and fairly.
- Readers are encouraged to make criticisms and suggestions and to improve them.
When reading Mr. Warmheart's articles, readers should pay attention to understanding his business background, and maintain rational judgment and critical thinking.