The Ford Mustang has a very rich historical and cultural heritage. Since its birth in 1964, it has a history of 60 years, with global sales of more than 10 million, and has become the dream car of generations of young people.
In the Chinese market, despite the relatively late introduction of Mustang, users also have a high enthusiasm for Mustang. In February this year, the all-new Ford Mustang Dark Horse® officially debuted in the Chinese market, with a powerful fourth-generation 5.0-liter Coyote V8 engine, which meets the expectations of Chinese consumers for high-horsepower high-performance sports cars.
At the 2024 Beijing Auto Show, which opened on April 25, the all-new Ford Mustang®2.3T convertible sports version ushered in its Chinese debut, which is also the first time that Ford officially introduced the convertible version of the Mustang to the Chinese market, which will be launched in June.
【Styling】
The all-new Mustang Convertible continues the style of the American muscle sports car, with an aggressive front design, a larger trapezoidal grille than the previous model, and flat headlights for a sporty look.
The roof is fully lined with insulated multi-layer fabric, and the single-lever central locking design is easier to operate, allowing for one-button opening and closing, and can be opened and closed at speeds of up to less than 5 km/h.
After entering the Chinese market, the new car has also been specially upgraded with the exclusive GT performance exterior package, the explosive 19-inch wheels and the active quad exhaust, which will bring a more powerful exhaust sound.
In terms of color scheme, the exterior is available in Phantom Red, Skimming Blue, and Bright Yellow, while the interior is available in two options: Sub-zero Gray and Rum Red.
【Extreme Control】
It is powered by a fourth-generation 2.3T EcoBoost® turbocharged engine with a maximum power of 220 kW and a peak torque of 453 Nm, with an acceleration of 5.6 seconds per 100 km/h. Paired with a SelectShift 10-speed automatic manual transmission, it offers 6 driving modes: Standard, Sport, Slippery, Straight Acceleration, Track, and Custom.
The standard 3.55 LSD limited-slip differential distributes torque between the left and right PTO wheels during intense driving, avoiding power loss due to one wheel slipping and achieving faster cornering speed.
The Brembo® high-performance braking system with 6 pistons at the front and 4 pistons at the rear guarantees high-intensity performance requirements at the track level.
There's also the Track AppsTM track app's advanced track features such as acceleration timer, warm-up front wheel lock, lap timer, drift electronic parking brake and braking performance.
【Differentiated market demand】
This is an era when most car companies are all in electric, and Ford has chosen to continue to introduce its own large-displacement vehicles, on the one hand, to enrich the product line to meet the needs of different users, and on the other hand, to help enhance the brand image and market position.
After all, the needs of the market are always diverse, and Ford has its own unique product charm. Ford Mustang has a profound cultural heritage, through the brand's soft power, and personalized products, will meet the user's passionate car experience, and the current domestic track can not be selected, nor is it comparable to a number of electric vehicles.
Of course, with the introduction of more new models, this also requires Ford to be fully prepared in terms of marketing and after-sales service to meet the needs of users throughout the life cycle of the car. Finally, you might as well predict the price of the new Mustang Convertible Edition, how much do you think is appropriate?