"Five Female Doctors" Advertisements Objectify Women Fined! A number of typical cases of false and illegal advertisements have been exposed

"Five Female Doctors" drink video advertisement objectifies women

The content of "pleasure-seeking stimulants" and "erotic pills" is vulgar

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April 28th

Announced by the Shanghai Municipal Administration for Market Regulation

A number of typical cases of false and illegal advertising

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Shanghai Targeted Advertising Communication Co., Ltd

Advertisements that objectify women and create anxiety

was fined 200,000 yuan

The party was entrusted by Beijing Qingyan Bozhi Health Management Co., Ltd. to publish a video advertisement for the "Five Female Doctors" drink on the LCD TVs and smart screens of elevators in various buildings in Shanghai, which contained "My husband is angry with me, drink! Stay up late to catch up on dramas, drink! I am one year old, drink! Collagen loss is fast, and the five female doctors make up faster." Drink five female doctors, all of them are forced by you!" and other content, objectifying women and creating anxiety.

In August 2023, the market regulation department imposed a fine of 200,000 yuan on the party in accordance with the law.

Fenghe Food Store, Huangpu District, Shanghai

Publish advertisements that are contrary to good social customs

was fined 200,000 yuan

In order to attract people's attention and increase sales, the parties purchased product packaging boxes containing text content such as "pleasure-seeking stimulants", "egg pain lozenges", "erotic pills" and "new dick in the dick", and put the milk tablets into the boxes for sale, and the advertising content on the packaging boxes was vulgar, which exceeded the bottom line of the public.

In November 2023, the market regulation department imposed a fine of 200,000 yuan on the party in accordance with the law.

Jiexin (Shanghai) Image Design Co., Ltd

Advertising that is misogynistic

was fined 200,000 yuan

The person concerned posted a promotional poster at a store of "Strip Hair Management" operated by the client, which contained content that discriminated against women and created anxiety about appearance, such as "two ladies in swimsuits and an orangutan, jumping into a lake hand in hand" and "a woman wearing a purple background and white polka dot dress and red high heels standing inside a door, and an orangutan wearing the same costume with full body hair standing outside the door".

In April 2023, the market regulation department imposed a fine of 200,000 yuan on the party in accordance with the law.

Shanghai Moshuang Network Technology Co., Ltd

Posting false advertisements

was fined more than 380,000 yuan

In the form of pop-up windows and short video advertisements, the parties respectively placed "100 yuan phone bill subsidy" advertisements on the "affordable meow" APP and Tencent advertising service platform operated and managed by the party, including "100 yuan phone bill subsidy, 0 yuan in hand", "¥29.9 return after payment", "3% off special offer", "0 yuan rush purchase", "3 discount phone bill", "as long as you download the 'affordable meow' APP, you can receive 29 yuan 9 to receive a 100 yuan phone bill subsidy coupon", but consumers through the "affordable meow" APP After purchasing a 100 yuan phone bill recharge discount package coupon product, the above advertising content cannot be realized.

In January 2023, the market supervision department imposed an administrative penalty of more than 380,000 yuan on the party in accordance with the law.

Cheng Moumou's endorsement and release

Illegal medical device advertising

was fined 20,000 yuan

The party is a self-media practitioner, and in a video advertisement published by his own account on an online video platform, he recommended an electric spray nasal irrigation device in his own name and image, and the product was a medical device. In the advertisement, the parties compared the aforesaid electric spray nasal irrigation device with another lavage nasal irrigation device, claiming that the latter "is easy to choke on water, which may lead to fluid backflow and cause repeated infections", and "it is more recommended that everyone choose the aerosolized spray to clean the nose, which is more comfortable and can achieve deep cleaning".

The conduct of the parties violated the relevant provisions of the Advertising Law, and constituted the act of publishing advertisements comparing the efficacy and safety of other medical devices and using spokespersons to recommend and certify medical devices. In August 2023, the market supervision department imposed an administrative penalty of 20,000 yuan on the party in accordance with the law.

Shanghai Huamei Medical Aesthetic Hospital Co., Ltd

Publishing illegal medical aesthetic advertisements

was fined 51,000 yuan

The party conducted two live broadcasts through its own account on a certain platform to promote and sell its medical beauty projects such as "Thermage", "Super Photon" and "Ultrasound Gun Full Mode", declaring: Thermage "What kind of effect can be achieved at one time? That is, your chin is three chins, which can be turned into a double chin, and if it is a double chin, it can become very firm", "One of our ultraphotons can improve your skin problems", and "Ultrasound cannon.... The effect is good, there will be no rebound, and there are no side effects", which indicates the assertion or guarantee of efficacy and safety.

The conduct of the parties violated the relevant provisions of the Advertising Law and constituted the publication of medical advertisements containing assertions or guarantees of efficacy and safety. In November 2023, the market supervision department imposed an administrative penalty of 51,000 yuan on the parties for publishing illegal advertisements and price violations in accordance with the law.

Shanghai Lanpan International Trade Co., Ltd

Claims that common foods can prevent tooth decay

was fined 100,000 yuan

When the party used its WeChat mini-program to promote the product of "Anti-Phantom Probiotic Flash Release Tablets", it released promotional content containing "often eat anti-pyloric bacteria, stay away from periodontal disease", "Lactobacillus salivarius CECT5713 effectively prevent the adhesion of Streptococcus mutans to hydroxyapatite, with a blocking rate of up to 70%, and the blocking effect is still effective even if the concentration is diluted, and the effectiveness lasts for at least 2 hours, reducing the formation of plaque, freshening breath, preventing tooth decay, and protecting oral health". After verification, the above product is an ordinary food.

In May 2023, the market supervision department imposed an administrative penalty of a fine of 100,000 yuan on the party in accordance with the law.

1. Internet news information service license: 10120170022;

2. Illegal and bad information reporting telephone: 010 - 88315438

Produced by the New Media Editorial Department of China Consumer Daily

Source/China Consumer Daily, China Consumer Network

Reporter/Liu Hao

Editor/Li Xiaoyu

Producer/He Yongpeng, Ren Zhenyu