Produced by Radar Finance and Economics, edited by Meng Shuai, Deep Sea
Zhou Hongyi used the Maybach S600 for 9 years and the starting price was only 600 yuan, and it was finally auctioned off at a high price of 9.9 million yuan.
As a bigwig in charge of the 360 Group, Zhou Hongyi seems to be a little "unprofessional" recently. He has plunged into the flow pool of new energy vehicles, and now he has become a new top player in the car circle.
Under the output of super density, Zhou Hongyi's social account is currently full of various content related to new energy vehicles. Zhou Hongyi, who seems to have become the ambassador of China's new energy vehicle industry, also decided to sell his 9-year-old car Maybach S600 and consider buying several domestic new energy vehicles.
In this auction of Maybach, Zhou Hongyi will also follow the example of "Warren Buffett's Lunch". The buyer who eventually auctioned the car will have three face-to-face meals and networking opportunities with him in the next three years.
After the release of the "Red Coat Car Solicitation Order", various new energy vehicle companies have recommended their own products to Zhou Hongyi. The new cars of many car companies such as Ideal, Xiaopeng, Great Wall, Extreme Krypton, and Wenjie have been sent to the downstairs of the 360 company, and Zhou Hongyi took the opportunity to hold the "798 small car show" downstairs of the company.
While Zhou Hongyi was struggling with what new car to buy, his car Maybach had been put on the shelf. It is worth mentioning that the Maybach auctioned by Zhou Hongyi this time turned out to be a car in the name of his ex-wife Hu Huan's company.
At the auction held on April 28, Zhou Hongyi's Maybach, which was appraised at 900,000 yuan, was finally auctioned by a buyer at a price of 9.9 million yuan.
It is reported that the buyer who photographed the car is Chu Zhenliang, the founder of Tianan second-hand cars, who has been in the second-hand car industry for more than 20 years, and the buyer currently operates his own social account on the Douyin platform.
Gray Dolphin data shows that from the day of the selfie purchase to the press release, Chu Zhenliang's Douyin account "Chairman Chu - Tianan Second-hand Car" has increased by more than 387,000 followers. If the auction price of 9.9 million yuan is calculated, the average price of Chu Zhenliang "buying" a fan is about 25 yuan.
In this regard, some people believe that in the era of traffic, there is traffic that can be realized, and Chu Zhenliang's transaction is not a loss, and its advertising significance is far greater than the value of the car itself. However, some people said that they did not agree with the current phenomenon of traffic supremacy and the public's crazy pursuit of traffic.
In addition, some media commented, "Everyone is vying to be an Internet celebrity, who will be an entrepreneur?"
"Supernumerary" personnel Zhou Hongyi has become a new top performer in the car circle
As a "supernumerary" person who has not directly participated in the new energy track of car building, Zhou Hongyi, who was known to the outside world by 360, has recently found a new traffic password on the Internet.
frequently posted Weibo related to new energy on social platforms, and invited many car companies to be Internet celebrities, and Jia Yueting had a verbal war with you...... This series of high-profile actions made Zhou Hongyi addicted to being an Internet celebrity.
At the Beijing Auto Show held not long ago, Zhou Hongyi even became another bigwig second only to Lei Jun, the top of the current car circle. During the auto show, the photo of Zhou Hongyi climbing on the roof of the car as a "car model" went viral on the Internet.
In addition to the aforementioned "flower work", Zhou Hongyi has recently made another big move. On the morning of April 18, Zhou Hongyi posted a video on social platforms saying that he was going to sell the Maybach S600 that had been with him for 9 years.
Talking about why he sold his Maybach, Zhou Hongyi said that this is because he now needs to experience the feeling of a new generation of cars, give up the traditional sense of luxury cars, and replace them with domestic new energy intelligent connected cars. At the end of the video, Zhou Hongyi also asked netizens to recommend suitable models to him, and shouted that friends of domestic car companies can also provide him with experience cars if they are willing.
After the release of the "Red Clothes Car Solicitation Order", the feedback was very enthusiastic. Huawei's Yu Chengdong and Weilai's Li Bin arranged special personnel to dock with Zhou Hongyi, Xiaopeng Motors quickly drove its new car downstairs to 360 Company, and ZEEKR executives also recommended new cars to Zhou Hongyi online on Weibo. In the face of the enthusiasm of car company friends, Zhou Hongyi joked that he was like a mouse falling into a rice tank.
In addition to the car company bosses, some fans posted videos saying that they want to buy Zhou Hongyi's Maybach S600 with their real names, and they can also give Zhou Hongyi an extra ideal MEGA;Another fan said that he can buy Zhou Hongyi's Maybach at a price 10% higher than the market price, and he can also give Zhou Hongyi the pink Cullinan he just bought, and he will also give a Zeekrypton 009.
However, Zhou Hongyi said that he did not want to take advantage of others, "this is not an equivalent exchange", "I am also ashamed of it". Secondly, Cullinan is not a domestic brand, and he still has to support domestic brands. In Zhou Hongyi's view, domestic brands have many advantages in intelligent networked vehicles.
Subsequently, Zhou Hongyi posted another video and posted his specific car selection criteria. Because Zhou Hongyi does not have a driver's license and does not know how to drive, Zhou Hongyi's requirements for the car are more from the perspective of a backseat owner, so Zhou Hongyi's first demand is that the rear seat space is large and comfortable.
Because he is engaged in safety, Zhou Hongyi's second demand is to be safe and reliable, "safety is the greatest luxury". For example, whether the car has been hit, how much steel is used, whether it can absorb energy during impact, how many airbags there are, whether the A-pillar is strong, whether there is time to escape from the fire, whether the door can be opened after the power is off, etc., are all details that Zhou Hongyi is more concerned about.
In addition, the intelligent cockpit, autonomous driving AEB (automatic brake assist system), privacy and whether it is a domestic brand are also the contents that Zhou Hongyi values.
At the symposium on the 30th anniversary of China's Internet, Zhou Hongyi also took the opportunity to ask Lei Jun for Xiaomi SU7 experience. However, Lei Jun said that he carefully studied Zhou Hongyi's car standards and found that Xiaomi SU7 was not suitable for Zhou Hongyi. Zhou Hongyi can't drive, only sits in a car, Xiaomi is designed for people who drive, there is fun to drive, and when Xiaomi comes out of the SUV, he will give Zhou Hongyi another one.
With the continuous fermentation of the popularity of the "Red Coat Car Solicitation Order", various car companies have sent their products to the downstairs of 360 Company. For a moment, the downstairs of 360 seemed to be a small car show. On April 23, Zhou Hongyi started the live broadcast of the auto show downstairs in the company, and the live broadcast room was online with 80,000 people in real time and various gifts.
Since Zhou Hongyi's 360 is the investor of the new power brand Nezha Automobile, there are voices from the outside world that Zhou Hongyi's new energy vehicle recommendation and solicitation activities are in full swing, and its real purpose is to lift the sedan car for Nezha Automobile, and Zhou Hongyi will definitely choose Nezha Automobile in the end.
In this regard, Zhou Hongyi denied it, "My purpose this time, one is to really find myself a few excellent models of domestic new energy intelligent networked vehicles", "Nezha as a product invested by myself, I will definitely use it, but only use Nezha's products, that is, behind closed doors, the frog at the bottom of the well", "I will not endorse which car alone, if you have to say endorsement, then I am willing to speak for China's new energy networked vehicle industry and sing praises for them".
spent 9.9 million to shoot Maybach, where did "President Chu" come from?
On the one hand, there is the 360 lively "798 small car show", and on the other hand, Zhou Hongyi's sale of Maybach cars is also being carried out in an orderly manner. On April 26, Zhou Hongyi announced a plan to sell his Maybach car. Because too many people wanted to buy Zhou Hongyi's Maybach, Zhou Hongyi finally asked Emperor Che to help him do a professional auction.
According to Zhou Hongyi, he asked the car emperor to help him make a professional evaluation of his Maybach to ensure that the vehicle information is open and transparent. At the same time, the car emperor also set an internal evaluation price for the car. After that, Zhou Hongyi will auction his second-hand Maybach offline in the 360 Building, and this live broadcast will also be broadcast online on Douyin and the Chedi platform.
It is worth mentioning that this auction of Maybach is not the first time Zhou Hongyi has auctioned his car. As early as April 2015, Zhou Hongyi announced on Weibo that he would auction his private car Mercedes-Benz S600L worth nearly 3 million on the four major platforms of 58.com, Ping An Haoche, Cheyi Pai and Ganji.com, and all the money from the auction will be used for 360 new mobile phone business.
However, careful netizens and the media noticed that the Maybach auctioned by Zhou Hongyi turned out to be a car in the name of his ex-wife Hu Huan's company. According to a bidding agreement signed with the bidder, the owner of the car is Beijing Dajue Investment Consulting Co., Ltd.
Tianyan check shows that the actual controller and beneficial owner of the company is Zhou Hongyi's ex-wife Hu Huan, who holds 100% of the company's shares and serves as a supervisor in the company.
In this regard, Time Finance called 360 Company, and the staff of the company's board secretary office responded that the previous divorce had been announced normally. The specific ownership status of this Maybach is not clear, but Zhou Hongyi must be normal if he sells it normally, and he has the right to sell it before auctioning.
At around 18 o'clock in the afternoon of April 28, the auction ceremony of Zhou Hongyi's Maybach car finally kicked off. Radar Finance learned that Zhou Hongyi set a starting price of 600 yuan for his Maybach S600. Zhou Hongyi also said on Weibo that no matter how much money the car ends up selling, he will not keep any of it. After deducting taxes, he and the car buyer will donate the full amount of the money to the Wang Xuan Foundation.
After several rounds of bidding, Zhou Hongyi's Maybach S600 was finally successfully auctioned by the No. 47 bidder at a price of 9.9 million yuan. So who is the bidder who spent 9.9 million yuan to auction Zhou Hongyi's Maybach car?
It is understood that the buyer, who was ridiculed by some netizens in the outside world as a "wronged leader", is Chu Zhenliang, the founder of Tian'an second-hand car, who registered an account named "President Chu - Tian'an second-hand car" on Douyin.
According to the account's homepage, Chu Zhenliang is the executive chairman of the Beijing Automobile Dealers Industry Association. Chu Zhenliang's Douyin homepage also gave a brief introduction to his business: "Tian'an second-hand car was founded in 2002, one of the top 100 enterprises in the industry, operating a variety of high-quality second-hand cars, with an inventory of more than 500 vehicles and an after-sales maintenance workshop of more than 3,000 square meters.
According to Tianyancha, there are currently 8 companies in which Chu Zhenliang works. Of these 8 enterprises, 4 have a registration status of "existing", and the other 4 companies are currently in the status of "revoked, not cancelled" or "cancelled" or "revoked".
Among them, Chu Zhenliang serves as the legal representative, executive director and general manager of Beijing Tianchengan Automobile Maintenance Service Co., Ltd., and holds 90% of the company's shares. At the same time, Chu Zhenliang also served as the legal representative of Beijing Tianan Used Motor Vehicle Brokerage Co., Ltd., where he currently holds an executive director and holds a 33.33% stake in the company.
In addition, Chu Zhenliang also serves as a supervisor of Beijing Zhonglian Jiaotong Urban Rail Transit Technology Co., Ltd. and Beijing Jingcheng Boda Used Motor Vehicle Brokerage Co., Ltd.
In a previous interview with the media, Chu Zhenliang revealed that his personal relationship with second-hand cars was in 1998. At that time, out of personal preference, Chu Zhenliang learned the industry knowledge of second-hand cars in a friend's second-hand car brokerage company.
Later, Chu Zhenliang felt that the domestic second-hand car industry had a lot of room for development, and he was very passionate about the automotive industry, so after thinking about it for a long time, Chu Zhenliang finally gave up his original film and television post-production field, jumped to the second-hand car industry, and was determined to create a sky of his own.
In 2002, Chu Zhenliang opened his first store in the Huaxiangqiao Beijing Old Motor Vehicle Trading Market, at that time there were not many brokerage companies, and the competition was not very large. Up to now, Chu Zhenliang has been in the second-hand car industry for more than 20 years.
In fact, for this auction, Chu Zhenliang can be said to have made sufficient preparations. On the day of the auction, Chu Zhenliang drove a Bentley with license plate number G99999 to the bidding site of Zhou Hongyi's Maybach. In addition, Chu Zhenliang also deliberately wore a bright red short-sleeved shirt as bright as the "red-clothed leader" Zhou Hongyi that day, and this short-sleeved shirt was also printed with the eye-catching words "real Tian'an, real President Chu", which has a great posture of inevitable.
11 times the price of the 9-year-old Maybach, is the buyer a "wronged leader"?
According to the introduction of Chedi second-hand cars, the original guide price of the Maybach S600 in this auction is 2.888 million yuan. Zhou Hongyi's second-hand car is a 2015 model, and the current market appraisal price is about 900,000 yuan.
According to this calculation, the final transaction price of Zhou Hongyi's 9-year-old Maybach of 9.9 million yuan reached about 11 times the market appraisal price. After the auction fell under the hammer, even Zhou Hongyi himself said that he didn't expect it, "I'm stunned, the market price is less than 1 million yuan, and after the auction, I think two or three million will come to an end."
Zhou Hongyi also said that fortunately he made a wise decision to make this auction a public welfare, "If an individual sells a car at this price, I will be scolded to death by the people."
Since the buyer, Chu Zhenliang, is a person engaged in the second-hand car industry, Zhou Hongyi is also worried about how he will sell the car after he buys it. In this regard, Chu Zhenliang said that he may not sell this car in this life.
So Chu Zhenliang, who auctioned Zhou Hongyi's car at a high price of nearly 10 million yuan, is he really a "wronged boss" as ridiculed by the outside world? In fact, Chu Zhenliang's purpose in auctioning this car at a high price is very clear, he just wants to rub Zhou Hongyi's traffic.
Chu Zhenliang bluntly said that he has been in the second-hand car industry for 23 years and has been doing self-media for 3 years, but he has never rubbed traffic, but this time he is an exception. And the reason why I want to rub Zhou Hongyi's traffic this time is because I very much agree with Zhou Hongyi's idea of selling Maybach and embracing domestic new energy.
It is worth mentioning that Zhou Hongyi's auction of Maybach, Zhou Hongyi also followed the example of "Warren Buffett's lunch", and the buyer who finally auctioned the car will have three face-to-face meals and communication opportunities with him in the next three years, when Zhou Hongyi can share his entrepreneurial experience with the former, and provide advice and support for the former's entrepreneurial road.
But Chu Zhenliang also said that he was not just for having three meals with Zhou Hongyi, nor for the sake of traffic, and he would announce to the outside world what the ultimate real purpose was in the future.
Although Chu Zhenliang has not yet revealed his true purpose, he quickly seized the best opportunity to start a number of live broadcasts on the day of the auction. Radar Finance learned from the live broadcast of the Douyin account "Chairman Chu - Tian'an Second-hand Car" that on April 28 alone, the account conducted 9 live broadcasts intermittently.
According to the data of Three-Eyes Check Pro cited by the whip bull, on April 28, the live broadcast of Zhou Hongyi's auction of Maybach lasted for 1 hour and 14 minutes, with a total of 10.17 million views, and a maximum of 1.55 million people online at the same time, with an average stay of 5 minutes and a cumulative increase of 150,000 fans. The number of viewers of Chu Zhenliang's many live broadcasts soared from a few hundred at the beginning of the auction to nearly 100,000 after the subsequent live broadcast after the auction.
According to Gray Dolphin data, the day before the auction, the number of followers of the Douyin account of "Chairman Chu - Tianan Second-hand Car" was 324,000. On the day of the auction, the account added 259,000 followers. As of press release on April 29, the Douyin account of "President Chu - Tian'an Second-hand Car" has increased by 128,000 fans again, and its number of fans has soared to 710,000+.
According to this calculation, the Douyin account of "Chairman Chu - Tianan Second-hand Car" has increased by at least 387,000 fans in two days. However, Chu Zhenliang spent 9.9 million to buy 387,000 fans, with an average of about 25 yuan per fan, is it worth it?
In the opinion of Internet celebrity research expert Dark Horse Liangju, after this incident, this "President Chu" immediately went out of the circle, and it is not of the same magnitude as other second-hand car dealers. This is the same as when Simba used money to brush the first list, using money to buy fans and become the first used car. With traffic, can't you make money selling second-hand cars live streaming?
But some people said they didn't share this traffic-first mentality. The false traffic boom will only be short-lived in the end, and it may further cause chaos in everyone's crazy pursuit of traffic.
In addition, some analysts pointed out that Chu Zhenliang may carry out more in-depth exchanges and cooperation with Zhou Hongyi in the future.
However, as for the outside world saying that he found the traffic password, Zhou Hongyi said frankly that in fact, he didn't even know what the traffic password looked like. Regardless of what everyone thinks about selling cars, whether it is traffic or performance art, he believes that domestic new energy intelligent networked cars will far surpass foreign brands, redefine "luxury cars", and become the first choice of ordinary consumers and entrepreneurs.
Interestingly, the frequent interaction of the car ring boss at the Beijing Auto Show not long ago also attracted the attention of Luo Yonghao, the founder of Hammer Technology in the past. Luo Yonghao said sharply during the live broadcast that it is okay for the bosses of the car factory to interact with the audience and the media, but the door-to-door interaction between the bosses is a bit strange, "fake model, I don't know what ability this is exercising."
Regardless of the controversy in the outside world, Zhou Hongyi's Maybach has now been successfully shot, so which domestic new energy vehicles will he choose as his new car?