Hello everyone, I'm Lao Ding.
Since it landed in theaters on April 20, the movie "Beyond the Heavy Mountain" starring "leftist" big V Sima Nan officially entered the million box office mark yesterday. According to the information disclosed by the "Maoyan" App, as of 24 o'clock in the evening of April 28, the cumulative box office of the film was 1.055 million yuan, and the cumulative box office of the previous day was 948,000 yuan.
Speaking of the box office of 1.055 million, they were not evenly distributed in the 9 days of the movie's release, and the 502,100 on the first day (April 20) contributed "half of the country". Immediately afterwards, there was a cliff-like decline, hovering between 40,000 and 70,000, and on April 25, it fell to a box office of only 18,600 yuan for the whole day. In the past two days on the 27th and 28th, "Beyond the Heavy Mountain" ushered in a "small peak" of movie-watching, with a single-day box office of more than 100,000 yuan.
Some people may say that this film is a "literary film" rather than a commercial film, and the box office performance is dismal or understandable. For the general situation, this logic may be worth mentioning, but the "literary film" "Beyond the Heavy Mountain" is really a bit unusual: there are not only powerful actors such as Gao Yalin (who played the role of "Xia Donghai" in "Family with Children") in the starring lineup, but also Sima Nan, who ranks first, is a proper "traffic celebrity".
On 8 April, before the movie was released, Sima Nan posted an article entitled "<重山之外>Why Is This Being Scolded Like This?" This Thing Is Getting More and More Wrong," and he seemed very dissatisfied with some netizens calling him "more than 30 million fans on the whole network," and he retorted with some pride, "I am not more than 30 million fans on the whole network, and I heard from the editor that Douyin alone has more than 35 million fans."
It is true that just looking at the "strength on paper", Sima Nan has more than 35 million fans on one platform of Douyin, and on today's headlines and Weibo, Sima Nan also has about 16 million and 3.2 million fans respectively, and the total number of fans on the above three platforms has exceeded 50 million (half a billion). Since Sima Nan is so proud of the number of his fans, Lao Ding suggested that he might as well change his screen name to "Sima Banyi" or "Banyinan" to show his dignity.
In addition to the fact that the number of fans on paper may exceed half a billion, in the above-mentioned article "<重山之外>Why is this being scolded like this? This thing is getting more and more wrong", Sima Nan hated the many so-called "black fans" of "Beyond the Heavy Mountain". It's just that the reason why the latter "blackened" "Beyond the Heavy Mountain" is not so much because he doesn't like the movie itself, but because he dislikes Sima Nan as a person. But no matter what, everything should have two sides, think about it from another angle, will the appearance of these "black fans" also play a role in promoting the movie and uniting Sima Nan's fans to a certain extent?
Therefore, on the one hand, there are proud fans, and on the other hand, there is also the "publicity" of "black fans", with the blessing of the two parties, "Beyond the Heavy Mountain" should have gotten rid of the so-called "literary film curse" because of Sima Nan's joining, and had a performance at the box office that made the outside world shine.
But the actual situation, in addition to the box office of 1.055 million in the 9 days of release mentioned above, according to the data released by "Maoyan", as of the deadline of this article, the cumulative box office of "Beyond the Heavy Mountain" is 1.114 million, and the number of viewers is only about 28,000. Divide the two numbers before and after, and you can get an average of about 40 yuan a movie ticket.
The 28,000 moviegoers only account for 5.6/10,000 of Sima Nan's half-100 million fans. To put it another way, even if only one percent of the 50 million fans buy tickets to watch the movie, according to the average 40 yuan of movie tickets, the box office of "Beyond the Mountain" should be 200 million.
At this point, some people may say, Lao Ding, don't jump to conclusions, the "May Day" holiday is coming soon, and everyone will have time to go to the cinema to watch a movie, which may make the box office of "Beyond the Heavy Mountain" usher in a wave of strong surge. Although everything is possible, according to the prediction of "Maoyan", the total box office of the film is about 1.45 million yuan. In this way, the box office progress of "Beyond the Heavy Mountain" has been downward. It is worth mentioning that on the first day of release, "Maoyan" estimated that the box office of the film would be about 2.35 million yuan, although it was also quite bleak, but now it is about a six-fold discount compared to the beginning.
In addition, judging from the average number of people per game since the release of "Beyond the Heavy Mountain", instead of speculating whether there will be a "surge" in the box office next, fans should look forward to the "pet fan welfare" of "Teacher Sima" - that is, as long as you are willing to go into the theater to watch, he will give you a diamond VIP treatment for one person.
Seriously, Lao Ding also thought about buying a ticket to go to the cinema to watch "Beyond the Heavy Mountain", and then express some thoughts on the content of the movie. But when he thought of the huge contrast between the ill-fated and bitter "father" played by Sima Nan in the movie and the huge contrast between his high-profile "anti-X" and buying a small house in the country in reality, Lao Ding really couldn't convince himself to spend this money.
What do you think about this?