Reflecting the sense of luxury is nothing more than two aspects, internal and external, the external high-end attracts attention, the inner high-level retains people's hearts, and the high-end manufacturing classics that are both internal and external.
For a digital product, the external high-end generally refers to: appearance, design, craftsmanship, nobility and texture;
extrinsic
1. Design language
Front: The design of the iPhone of the past generations is mainly based on two words: simplicity, and try to simplify and simplify the visual elements as much as possible. The front is a full screen of the opposite sex that conforms to the market trend,The design (non-functional) is far from advanced,Even some abstract,It not only affects the screen-to-body ratio,Occlude the screen display,And destroy the overall coordination of the screen。
Back:Diagonal dual camera,Bath bomb three cameras with Apple logoApple-style standardized design,The details of the camera area are polished very advanced,The standard version is quite advanced,But the Pro version is difficult to say advanced as a whole,The volume and area are getting larger and larger The triple camera module,Neither asymmetrical,Uncoordinated,The visual effect is abrupt。
Color matching:iPhone's color matching has been low-key,Restraint,Unity-based,Each generation must leave black and white classic color,Add one or two new colors,Durable,Not easy to visual fatigue,Not easy to make mistakes,Compared with the dazzling color matching on the Android side,Apple is very good at color matching,Find a balance between durable and eye-catching。
2. Body material
If the texture of glass and all-metal body in the iPhone4 and 5S era, the sense of science and technology crushes friends, then, now, whether it is aluminum alloy, stainless steel, or titanium, Apple can only hang friends in copywriting and publicity, because everyone's material and workmanship can't open the gap.
intrinsic
1. Hardware
SOC: The top-of-the-line A-series processors, with unrivaled single-core performance and a sense of luxury.
Screen: The parameters are not outstanding, enough, the top tuning of the iPhone screen and the system-level color management of iOS add a lot of points, which is why my friends always say that the screen of the iPhone looks transparent, the color rendering is accurate, and it is advanced.
2. System
Smooth, stable, silky, elegant, intuitive, detail-rich system animation, perfect vibration, software adaptation and experience, full of high-end feeling.
3. Signal
Not only is the signal not advanced, but it is difficult to even pass, and the most basic communication function is not done well, let alone "flawed".
4. Psychological effects
Some people see the overwhelming publicity of manufacturers, high-level PPT copywriting, pictures that enter the soul, the fancy unboxing of the first user, the touting of bloggers, and the latest models in the hands of others, which are all advanced, but after getting started, it is like that.
summary
In the early days, whether it was the internal system (iOS), or the external material, workmanship, design, and publicity, all of them revealed a crushing sense of luxury in all aspects, and they were regarded as objects of imitation inside and out.
But in the recent generations of iPhone, the advantages of the advanced place continue to shrink, the low-level place has not been solved, there is Samsung in the front, and there is a domestic product that continues to catch up and surpass, as a digital product, it is obviously over-deified!