In the heart of every young person, almost there is an entrepreneurial dream, even if the office workers who have been in the workplace for many years, they will naturally come up with the idea of starting their own business because of various pressures in work and life.
Even if the road to entrepreneurship is blue, even if the mountains and obstacles ahead, in the face of failure after failure, they are still unswerving, and the more frustrated they are, the more courageous they are. Perhaps, after the clouds, there will be a rainbow?
01 The Tao of Heaven and Earth will be wise, faithful, benevolent, brave and strict
Life is an unexpected journey, Lin Dongcheng from Quanzhou, Fujian Province, would never have thought that he, a Fujianese, would decide to stay in Shanghai, more than 936 kilometers away, to start his first business.
Lin Dongcheng, founder of Shanghai Jingtao Culture Communication Co., Ltd
Lin Dongcheng's entrepreneurial dream began with a documentary "Internet Age". From the agrarian age to the industrial age to the information age, the power of technology has continuously pushed mankind to create a new world. The Internet, with its power to change everything, is setting off a profound change affecting all levels of human beings on a global scale, and mankind is standing at the forefront of the arrival of a new era.
The shock brought by this documentary to Lin Dongcheng was so great that the seeds of entrepreneurship that had just sprouted suddenly bore fruit. In 2016, Lin Dongcheng established his first start-up company, Shanghai Jingtao Culture Communication Co., Ltd. (hereinafter referred to as "Jingtao Culture") in the magical Shanghai.
Sun Tzu's Art of War believes that the five elements of success are "Tao, Heaven, Earth, General, and Law". Dao refers to the political system of the country, heaven refers to the time of day, earth refers to the geographical advantage, general refers to the ability of generals, and law refers to various rules and regulations.
Dao: The "Dao" of Jingtao culture is to decide what to do and what not to do. Choose the right products, do a good job in brand empowerment, make the brand valuable, and at the same time tell a good story and create opportunities for partners and teams;
Days: "Days" is the time of day. The time, the momentum also, follow the trend. The "sky" of Jingtao culture is to keep up with the era of the rise of local brands and the era of the explosion of science and technology to grasp the new opportunities of young brands;
Location: Take advantage of the terrain to choose the "battlefield" that is beneficial to us, create a super profit model, improve production efficiency, reduce production costs, and build a business ecology through digital transformation;
Will: "General" requires generals to have five qualities: resourcefulness, faithfulness, benevolence, courage and strictness. Most of the core team of Jingtao Culture are from famous schools of 985 and 211 projects, which can better empower services;
Law: The "law" of Jingtao culture is to cultivate a professional core team, to constantly innovate, to strive for self-improvement, to serve customers to move, and to be virtuous;
02 Respite in one-third Playing a game of risk and opportunity
The time and place are favorable, the Tao is natural, and everything is carried out in an orderly manner. However, there are always risks and opportunities on the road to entrepreneurship. Lin Dongcheng also encountered challenges. Recalling the hardest time, it seemed that all the relatives were alienating him and running away from him.
Starting a business has never been easy, especially in recent years. What does it mean that the situation is getting harder and harder, and what does it mean that the probability of a startup surviving is getting lower and lower.
According to the China Banking and Insurance Regulatory Commission's "Report on Financial Services for Small and Micro Enterprises in China", the average life expectancy of small and medium-sized enterprises in mainland China is about 3 years, and about one-third of small and micro enterprises continue to operate normally after three years of establishment.
3 years, a third, it's really not easy.
However, we have also seen many companies whose lifespan is far more than 3 years. More than 3 years, does it mean that we are getting closer and closer to success?
Behind the protagonists of many successful entrepreneurial stories, there is always more courage, boldness, self-motivation and ability to resist pressure. Out of love in his heart, even if he was not understood or supported, Lin Dongcheng still persevered, and he always believed that he would be the third who survived.
Lin Dongcheng's persistence was not disappointed. Jingtao Culture has developed to now be an enterprise with a team of more than 50 people, during which it has successively served many well-known brands such as Haidilao Hot Pot, Bosideng, Huawei, etc., adhering to the values of "innovation pursues the ultimate, service touches customers", Jingtao culture is slowly on the right track.
03 The wisdom tested by time is the most reliable choice
"How to make the enterprise longer, better, stronger?" Finding classic answers and wisdom that has been tested by time may be a very reliable choice. In 2023, Jingtao Culture will switch to online and open the cooperation with Yipinweike.com.
"Yipinweike has brought us a lot of projects, and I am very touched that Yipinweike can help us solve a lot of problems from the perspective of our entrepreneur company, and even when we encounter difficulties, the Yipinweike team can give us some ideas and suggestions," said Lin Dongcheng.
In just a few months, Jingtao Culture won 5 bids on the Yipinweike platform, which gave Lin Dongcheng great confidence and motivation. In his opinion, if you want to make an order, you must accumulate more intending customers, and the second is the communication process with customers. Communicate with the service secretary of the platform to establish close contact, so that the service secretary can understand the communication between you and the customer, which can better assist us in signing the order.
Talking about the future cooperation with Yipinweike.com, Lin Dongcheng said: "We will have a deeper foundation of trust with Yipinweike.com, and I believe that we will cooperate better to serve more customers and bring more value to the society."