It is understood that during the 618 period in 2024, Taobao and Jingdong will cancel the pre-sale mechanism. A Taobao investment document shows that the marketing rhythm of Taobao 618 will be more advanced. Specifically, from late April to early May is the "front station", storing water and building momentum; in mid-to-late May, the first wave of 618 will be recalled; from 8 p.m. on May 31 to June 20, it will be the second wave of 618, achieving a full outbreak; combined with a number of daily promotional activities, the full cycle can last nearly two months.
Another document for JD's merchant ecological partners mentions that JD 618 will be opened at 8 p.m. on May 31, directly "off to a good start", spot sales, and then enter the special period, climax period and return period in turn. (Power Plant) Douyin focuses on cracking down on three types of water army behaviors: "selling accounts", "selling praise cards" and "malicious accusations and comments".
Douyin announced that it is strictly forbidden to use online part-time jobs, online writers, data maintenance, etc., to promote traffic fraud and drainage or publish information on recruiting water armies. Recently, the platform has focused on cracking down on the following three types of behaviors: illegal sales of "high-level accounts", sales of electronic praise cashback cards, and malicious evaluation control. Among them, in response to malicious accusations and comments, since January 2024, Douyin has removed more than 80,000 videos that disseminate such transaction information, disposed of nearly 10,000 related accounts and devices, and intercepted more than one million malicious accusations and comments every day, while the platform continues to run a malicious report filtering mechanism to automatically filter more than 50,000 malicious report records.
Channels launched local life services
The official Channels recently officially announced that businesses in the local life industry can apply to settle in the Channels store of the local life business type, and the stores are currently divided into two types, namely single stores and chain stores. Officials have mainly designated two major industry categories as the access categories for local life, including the catering industry and the wine and tourism industry. Depending on the category, the qualification requirements for local life are different.
Baidu Encyclopedia App will be closed for service
Baidu Encyclopedia App recently pop-up notice that the Baidu Encyclopedia App service will be closed on June 30, 2024, and the Baidu Encyclopedia Mini Program in the Baidu App will continue to provide services. According to the data on Apple's App Store, Baidu Encyclopedia App ranks 107th in the "Reference" category of apps, with 492 ratings and a current rating of 3. 1 point, Baidu also updated the Baidu Encyclopedia App today.
Weibo launched a three-month special action of "Ecological Governance of Sports Fan Circle".
Sina Weibo community management officially issued an announcement saying that a three-month special action of "ecological governance of sports fan circles" will be launched from now on. According to the announcement, 1,581 illegal content in the sports fan circle has been cleaned up at this stage, and 203 illegal accounts have been banned in stages to permanently banned depending on the degree.
Kuaishou Local Life launched the "Brand Membership" function
Kuaishou Local Life launched the "Brand Membership" function today, supporting group buying merchants to open up the membership system with the platform. After the merchant activates the function and completes the configuration, users can see the "member exclusive" logo in multiple core scenarios such as live broadcast rooms, short videos, and searches, and can enjoy exclusive prices after activation. With the help of this function, merchants can obtain a higher conversion rate of new customer transactions, and can also accelerate the accumulation of private domain assets through precision marketing, strengthen brand mentality, and achieve continuous increase in transaction volume. At present, this function is only open to group buying merchants in the food category, and merchants such as Bantian Demon, Tustin, Tea Baidao, and Shanghai Auntie have opened the first batch of this function.
Jingdong launched the 618 party to attract investment, which was broadcast on Hunan Satellite TV and Mango TV dual platforms this year
This year, the Jingdong 618 Gala will return to Satellite TV and be broadcast on the dual platforms of Hunan Satellite TV and Mango TV. According to insiders of the "Mango Department", the two sides will jointly attract investment, and the content of the party will integrate social gameplay and visual creation of AI technology. In 2021 and 2022, the Jingdong 618 Gala will be held on Beijing Satellite TV and Tianjin Satellite TV. The 2023 Jingdong 618 Gala coincides with the 20th anniversary of JD.com, but unlike the past joint TV to stir up public opinion, last year's JD 618 Gala only chose to be broadcast on its own live broadcast platform. Judging from the volume of investment, last year's Jingdong 618 party was not ideal.
Xiaohongshu has a new head of community content
Xiaohongshu recently ushered in Jiang Yuan, the head of community content, and Yunfan works in the content operation department of Xiaohongshu, responsible for all content in the community and reports directly to Seiya. Yunfan previously worked for another community platform and has many years of experience in community operation and commercialization. In December last year, according to media reports, Xie Yunwei was about to leave his post, and several Xiaohongshu employees said that Yunfan was the successor of Kappa, the former head of Xiaohongshu's community content.
Leopard Tail NewsNongfu Spring Green Bottle Pure Water has been distributed offline
Recently, the promotional image of the new pure water product "Little Green Bottle" produced by Nongfu Spring has been circulating on the Internet. According to media reports, on April 25, a staff member of Nongfu Spring said: "Now we will continue to distribute goods offline first, and the follow-up (online and offline) will also be listed." Another staff member of Nongfu Spring introduced that the specification of green bottled pure water is 550ml, and the retail price is 2 yuan per bottle, "You can pre-order now, and it is expected to arrive in these two days." (Red Star Capital Bureau)
Reignwood Red Bull will prohibit the supply of goods to all e-commerce platforms nationwide
According to reports, Reignwood FMCG Group will completely shut down 2B, 2C and regional community e-commerce platforms. Within one month of the issuance of the notice, complete the complete shutdown of all e-commerce platforms involved in low prices and disrupt market order. Specifically, starting from April 18, 2024, within two weeks, the complete shutdown of Taocaicai, Duoduo Buy, Meituan Preferred, and Xingsheng Preferred, and within one month, the war zone and all business units will complete the closure of all 2B platforms, 2C 10 billion subsidy platforms, and community e-commerce platforms.
Brother Xiao Yang brought 100 million goods in 1 hour after the rebroadcast
Crazy Brother Yang returned to the live broadcast room after a month on the evening of the 27th to bring goods again. During the live broadcast, Brother Xiao Yang posted a sales record, and the sales volume exceeded 100 million yuan in 1 hour of the live broadcast. Previously, Brother Xiao Yang had said that he would reduce live streaming and increase entertainment live streaming this year.
Luo Yonghao was absent from the premiere of the Make a Friend video account, the relevant person in charge: At present, it is just an exploration
Make a friend was broadcast live for the first time on the video account a few days ago, and the data shows that the number of viewers in the live broadcast room of Make a Friend exceeded 10,000 after 20 minutes of broadcasting, and more than 20,000 people watched after 1 hour. In addition, Luo Yonghao did not participate in the premiere of the video number, and the relevant person in charge of making a friend explained, because the live broadcast of the video number is currently an exploration, and it is not yet a formal operation.
Jiumaojiu's catering brand "Uncle Nawei is a chef" ceased operation
According to the first quarter operation announcement disclosed by Jiumaojiu Group a few days ago, the group will stop operating in April 2024, and Uncle Nawei is a chef brand. According to the group's official website, Jiumaojiu has established and operates four Chinese catering brands in different segments: "Jiumaojiu Northwest Cuisine", "Taier Sauerkraut Fish", "Hot Pot Factory" and "Lai Meili Sour Soup Grilled Fish". At present, its official website has deleted the brand information related to "Uncle Nawei is a chef".
Simba's account live broadcast privileges will be lifted on May 20
Simba's live streaming privileges will be lifted on May 20, 2024. On April 20, Simba was banned in the live broadcast room for scolding "Kuaishou is a garbage platform" and other outrageous remarks. After the main account was banned, Simba replaced the small and medium-sized anchor account under Xin Xuan to start broadcasting, but was soon banned again for violating community rules for excessive remarks. According to reports, the four anchor accounts of "Xiaoluo", "Xu Jie", "Jiajia", and "Dandan" were blocked because of Simba that night.
Gome announced its entry into instant retail and signed a cooperation agreement with Meituan Morning Glory and others
Gome recently held the "2024 Instant Departure" press conference in Hangzhou, officially launching its "Gome Instant Warehouse" and "Gome Convenience Store", announcing its entry into the instant retail track. At the same time, GOME and Yicai Business School X Pistachio Digital Intelligence jointly released the instant retail four-wheel drive chain model. On the same day, Meituan Morning Glory, Good Thoughts, Jiangtian Agriculture, Cui Lele, Mayor of Kuanzhou Town, Qingjian County, Yicai Business School, etc., as well as a number of intended franchisees reached a cooperation agreement with Gome.