On April 28, the launching ceremony of the Yao Foundation's 2024 public welfare plan was held in Beijing. On the occasion of its 16th establishment, the Yao Foundation has clarified the annual goal of "expanding excellence and improving quality through sports" and a series of innovative measures, aiming to drive all sectors of society to jointly practice the public welfare undertakings of rural youth sports, so that more people can become lifelong participants and beneficiaries of sports.
The leaders and guests of relevant departments attending the event were: Yu Xiaozhong, Director of the Sports Department of Xinhua News Agency, Zhang Huawei, Deputy Secretary-General of the China Youth Development Foundation, Deputy Secretary of the Party Committee of the Center for Chinese and Foreign Language Exchange and Cooperation of the Ministry of Education, Yu Tianqi, Secretary of the Discipline Inspection Commission, Feng Huadong, Deputy Director of the Youth Development Department of the Central Committee of the Communist Youth League, Ma Jian, Deputy Director of the Sports Department of People's Daily, Hu Xiaoyong, Secretary-General of the China Charity Federation, Zhang Xueli, Second-level Inspector of the Jiangxi Provincial Committee of the Communist Youth League, Ma Shunyou, Vice Chairman and Secretary-General of the China Football Development Foundation, Zhong Fulin, Deputy Secretary-General of the Ganzhou Municipal People's Government, Xiao Yang, Member of the Party Committee and Assistant to the Editor-in-Chief of Xinhuanet, and Lu Zhaoyi, Director of Chinese Mainland of the Hong Kong Tourism Board.
The special guests from the sports and media circles who attended the event were: Wang Junxia, China's first Olympic long-distance running champion and women's 3000m world record holder, Wang Bingyu, teacher of China Snow Sports College of Beijing Sport University and world curling champion, Mao Daqing, president of the 100-horse runner branch of the China Exploration Association, founder of the woolen group charity running group and founder of Ucommune, executive director of Tibet Fukang Angel Foundation, and the first blind athlete in Asia to climb Mount Everest. Zhang Hong, a member of the Chinese Explorers Association, Zhang Yunsong, executive deputy general manager of Beijing Shougang Basketball Club and former Chinese men's national basketball team player, Chen Xi, vice chairman of Nanjing Tongxi Basketball Club, Zhou Qun, a famous host, Mo Ke, coach of Sichuan Jinqiang Basketball Club and former Chinese men's national basketball team player, Liu Tie, former head coach of CBA club and head of the Chinese coaching team of Yao Foundation Hope Primary School Basketball Season, Zhu Yi, Chinese figure skater, and Wu You, Chinese street basketball player.
Yao Foundation partners are represented by Hu Zhipeng, Senior Vice President of NetEase Group, Li Feng, Deputy Secretary-General of Chinese Life Charity Foundation, and Michael Lunn, Chairman of the Greater China Business Committee of Howe International and General Manager of The Westin Beijing and Renaissance Wangfujing Hotel Cluster Mike Long, Zhang Wei, Chairman of Beijing Reignwood Culture Foundation, Niu Qiong, Chairman of Beijing Laoniu Brothers and Sisters Public Welfare Foundation, Yu Zhen, Director of Nike China Public Welfare Department, Wu Xinghai, Deputy General Manager of Dongpeng Beverage Brand Development Center, Qiao Liang, Head of Digital Teaching Ecological Cooperation of Tencent SSV, Guo Fei, General Manager of Sports Resources Management Department of Li Ning Group, Li Jun, Director of Big Color Culture Technology Group, and Xiong Yongge, President of Anhui Longci Technology Co., Ltd.
Ye Li, Chairman of Yao Foundation, Yao Ming, Founder and Vice Chairman, Lu Hao, Vice Chairman, Ye Dawei, Secretary-General, Jiang Ying and Dong Chao, Directors of Yao Foundation, attended the event.
Business data is growing rapidly
In the new year, we will deepen the "expansion and quality improvement"
At present, all sectors of society are becoming more and more aware of the importance of sports for young people. It is not only an effective way to exercise and enhance physical fitness, but also an important means to promote the all-round development of young people. With the continuous development of various sports public welfare projects, sports have been more deeply and diversifiedly integrated into the daily life of rural youth, and have played a positive role in further promoting the in-depth development of the strategy of building a strong country in sports, education and the integration of sports and education, and cultivating talents who are the pillars of the country.
- Ye Li, Chairman of Yao Foundation, delivered a speech
Ye Li, Chairman of the Board of Directors, delivered a welcome speech and expressed her sincere gratitude to all departments, colleges and universities, caring enterprises and individuals who have cared for and supported the Yao Foundation for a long time, as well as all the supporters of the cause of "Sports People". She pointed out that in 2024, the Yao Foundation will continue to promote the "Public Welfare 2.0" process, strengthen the refined management of projects, and use information technology to monitor to ensure that every investment can generate the greatest social value. In addition to daily sports teaching, the Yao Foundation will explore the possibility of providing sports services for rural youth on weekends, winter and summer vacations that can be enjoyed at home and in the community, so as to promote home, school and community education. At the same time, Ye Li called on more social forces to pay attention to and support sports public welfare, so that rural youth can also enjoy high-quality physical education services.
- Zhang Huawei, Deputy Secretary-General of China Youth Development Foundation, delivered a speech
Zhang Huawei, Deputy Secretary-General of the China Youth Development Foundation, said: "The Yao Foundation uses sports as a carrier to continue to carry out public welfare projects to promote the healthy growth of rural youth in underdeveloped areas, so that they can fully feel the care of the Party and the warmth of the socialist family, which further demonstrates the educational function of sports public welfare projects in the new era. As the incubator of the Yao Foundation and the co-sponsor of the "Sports People" public welfare undertaking, the China Youth Development Foundation has long mobilized youth development foundations and youth league organizations at all levels to participate in it, providing a solid guarantee for the implementation of the project.
How to expand and improve quality?
Refinement, quality improvement, innovation and optimization
Ye Dawei, Secretary-General of the Yao Foundation, reviewed the work of the Yao Foundation in 2023 and introduced the public welfare plan for 2024. In 2023, the Yao Foundation project will further grow, covering a total of 24 provinces and more than 140 districts and counties, subsidizing more than 2,100 rural schools, benefiting 1615271 students and 42 cooperative universities. Based on the extensive coverage of the project and the effectiveness of the project model, the "Yao Foundation Hope Primary School Basketball Season" won the 12th China Charity Award in 2023 as the only sports project.
- Ye Dawei, Secretary-General of the Yao Foundation, reviewed the achievements of the Yao Foundation in 2023 and introduced the public welfare plan for 2024
At the same time, the Yao Foundation has taken the lead in linking many sports charity organizations and projects, contributing to the co-construction of the sports charity industry from "me" to "we", and taking an important step in promoting the joint advocacy of sports value and cross-border participation of multiple forces. In addition, Yao Foundation and Tencent Little Red Flower have joined hands to help rural children in Guizhou Province to explore the sports dreams and NBA Caring Action Hope Basketball Program, and the Beautiful Village Football Season Project has exceeded 100 project schools in its first year and has been widely recognized by rural schools, and the Yao Foundation Hope Primary School Basketball Season National Tournament has made a strong comeback, and the Yao Foundation Charity Tournament has settled in Macao for the first time.
- In 2024, the Yao Foundation officially clarified the goal of "expanding excellence and improving quality with sportsmen".
Yao Fund officially announced the theme of 2024: Expanding Excellence and Improving Quality with Sports People. The Yao Foundation will actively respond to the national "Opinions on the Implementation of the Action Plan for the Expansion and Quality Improvement of Basic Education in the New Era" to "implement quality education promotion actions and promote the all-round development of students", and further strengthen the supply of after-school public welfare sports services for rural youth and school physical education in accordance with the requirements of "coordinating social resources to promote the integration of education and sports, opening up physical education classes in full swing, and carrying out school sports competitions on a regular basis".
Yao Fund will improve the quality through the refined operation of the project. First of all, the core teaching brand has completed the "2000+200" goal, that is, the scale of 2,000 schools in the basketball season and 200 schools in the football season. Create high-quality events, put forward new requirements for the specifications and content of provincial events, build the provincial league into a full-scene mode of "league + training + indoor class", and invite well-known cultural and sports stars to join the provincial event to improve the influence and professionalism of the event. Extend from schools to after-school and extracurricular scenes, and expand the in-depth cooperation of many Internet platform channels.
- In 2024, Yao Fund will create more high-quality events
Yao Fund will expand through innovation. In addition to the main competition held in Hong Kong, more co-branded charity events will be fissioned through brand authorization and cooperation, which will be divided into "online competition + offline competition" mode, so that more warm and responsible brands and event IPs have the opportunity to participate in the camp of supporting Chinese rural youth in a more influential and meaningful way. At the same time, the Yao Foundation will also pay more attention to the exploration of smart sports and the joint advocacy of sports value.
Caregiver
Launch of the "Friends of YAO" program
In order to increase the dissemination and advocacy of sports values, attract more social resources to support youth sports public welfare, promote the unity of knowledge and action among more parents and young people, and let more people become lifelong sports participants, in 2024, the Yao Foundation officially launched the "Friends of YAO" program. The program is composed of four systems: "Yao Zhiyou", "Yao Mentor", "Yao Xueyou" and "Yao Teammates", aiming to invite celebrities, experts and scholars in the cultural and sports circles who recognize the concept of "sports people" and participate in public welfare to participate in related work on a regular basis, strengthen the service and activation of the beneficiary community, and promote the sustainable impact and transformation of core resources and beneficiary groups.
The "Yao Friends" program will invite celebrities from the sports, arts, media, and business circles with extensive influence in the society to join in the formation of a resource network and help each other. Through the Yao Foundation's major events, activities, and beneficiary school network, it provides a platform for relevant resources to participate in supporting the growth of young people and promoting public welfare undertakings, and contributes to the various undertakings of the Yao Foundation.
- Yao Ming presented commemorative plaques to the first batch of 11 guest representatives to join Yao Zhiyou
Yao Ming presented awards to the first batch of 11 "Yao Zhiyou" representatives to join Yao Zhiyou, they are: Sichuan Jinqiang Basketball Club coach, former Chinese men's national basketball team player Mo Ke, Nanjing Tongxi Basketball Club Vice Chairman Chen Xi, Chinese street basketball player Wu You, Tibet Fukang Angel Foundation Executive Director, Asia's first blind athlete to climb Mount Everest, member of the Chinese Explorers Association Zhang Hong, China's first Olympic long-distance running champion, Wang Junxia, the world record holder of the women's 3000m, Wang Bingyu, a teacher of the China Snow Sports College of Beijing Sport University and the world champion of curling, Zhou Qun, a famous host, Zhu Yi, a Chinese figure skater, Mao Daqing, president of the 100 Horse Runners Branch of the China Exploration Association, founder of the Woolen Running Group and founder of Ucommune, Executive Deputy General Manager of Beijing Shougang Basketball Club, Zhang Yunsong, a former Chinese men's national basketball team player, and Liu Tie, a former head coach of a CBA club and the head of the Chinese coaching staff of the Yao Foundation Hope Primary School Basketball Season National Competition.
"Yao Zhiyou" expressed his gratitude to the Yao Foundation for creating opportunities for them to participate in public welfare undertakings, and hoped to use their influence to call on and lead more young people to believe in the power of sports and contribute to the development of youth sports in rural areas. The famous host Zhou Qun said that although he did not have the opportunity to show his skills in the sports field, he hoped to have the opportunity to contribute to the sports public welfare. Street basketball player Wu You used his own personal experience to tell all the children: "The goal can be higher, and the upper limit will be higher if you dare to think about it."
Yao Zhiyou's "Benefiting Children to Teach" Public Welfare Action aims to invite professionals with special expertise in youth education, including athletes, to go deep into rural schools to provide relevant professional services to help rural teenagers see a wider world and establish a more ambitious ideal in life.
- Nanjing Tongxi Daisheng Club became the public welfare ambassador of the "Best Friends Program" of YAO
As the first professional basketball club to join "Yao Zhiyou", Nanjing Tongxi Dasheng Club plans to let many players in the team participate in Yao Zhiyou's "Yitong Teaching" public welfare action this year, so that the players can go deep into the Yao Foundation's project schools to teach, play with the children and play together, and give full play to the role model power of professional players. Chen Xi, vice chairman of the club, shared the original intention of the club's participation, and hoped that this volunteer teaching could sow seeds to the countryside and jointly cultivate the future flowers of the motherland.
- Yao Foundation signed the Strategic Cooperation Framework Agreement with Wang Xiaozan, Qiu Weiqiang and Xu Yan, representatives of "Yao Shiyou"
Wang Xiaozan, Changjiang Scholar Distinguished Professor of the Ministry of Education and Secretary-General of the National School Sports Federation (Physical Education), Qiu Weiqiang, Chief Physician of the Department of Ophthalmology of Peking University Third Hospital, and Xu Yan, Chief Physician of the Department of Sports Medicine of Peking University Third Hospital, took the stage as "Master Yao". In the future, the Yao Foundation will join hands with the top experts in the fields of physical education and public health care united by the two institutions to jointly explore in the fields of sports college student teaching, sports and health integration, intellectual support, academic research, communication and promotion, build a professional resource pool, increase the depth of public welfare services, and provide intellectual support for China's youth sports.
- "Jacky Yao" and "Yao teammates" share the changes that Yao Foundation has brought to them
"Yao Xueyou" and "Yao Teammate" are composed of volunteer teachers and beneficiary students from the project schools, respectively. Teacher Wang Ying from Kashgar University, Lou Zhelongsha, a volunteer from Chengdu Normal University, He Xiang, a representative of the young players from Gongnong Street Primary School in Yanyuan County, Sichuan Province, and Luo Zhen, vice principal, shared their experiences with the audience as representatives of the beneficiaries. Wang Ying grew from a volunteer teacher of the Yao Foundation to a teacher in charge of the project of the Yao Foundation teaching colleges and universities, and Lou Zhelongsha grew from a beneficiary student to a volunteer teacher. The growth of age, the passage of time, and the change of identity have not made them forget the Yao Foundation. They used their own growth process to vividly interpret what it means to "pass on the torch" and "live endlessly".
The 2024 public welfare program was launched
A number of events have been officially announced
Yao Ming, Ye Li, Yu Xiaozhong, Yu Tianqi, Zhang Huawei, Hu Xiaoyong, Lu Hao, Ma Jian, Feng Huadong, Lu Zhaoyi, Ma Lianyou, Zhang Xueli, Zhong Fulin, as well as partner representative Li Feng and Best Friends representative Zhang Hong jointly promoted the installation and announced the official launch of the 2024 public welfare plan.
- The guests jointly launched the Yao Foundation's 2024 public welfare plan
At the scene, the high-profile information of the 2024 Yao Foundation Hope Primary School Basketball Season National Training and League, the first Beautiful Village Football Season National Tournament and the 2024 Yao Foundation Charity Tournament were announced one by one.
- Ye Li, Chairman of the Yao Foundation, presented flags and plaques to Zhong Fulin, Deputy Secretary-General of Ganzhou City, Jiangxi Province, Mao Hongshan, Chairman and Secretary-General of Jiangxi Youth Development Foundation, and Yang Zhizheng, Secretary of the Ganzhou Municipal Party Committee of the Communist Youth League
The year 2024 marks the 75th anniversary of the founding of the People's Republic of China and the 90th anniversary of the departure of the Central Red Army's Long March. The 13th Yao Foundation Hope Primary School Basketball Season National Training and League will be held in early August in Ganzhou, Jiangxi, the starting point of the Red Army's Long March, and 75 rural teams will be selected to participate in the national training and league to celebrate the 75th anniversary of the founding of the People's Republic of China.
Zhong Fulin, Deputy Secretary-General of Ganzhou City, Jiangxi Province, Mao Hongshan, Chairman and Secretary-General of Jiangxi Youth Development Foundation, and Yang Zhizheng, Secretary of the Ganzhou Municipal Party Committee of the Communist Youth League, accepted the 2024 Yao Foundation Hope Primary School Basketball Season National Training and League Flag and Host Plaque awarded by Ye Li, Chairman of the Yao Foundation.
- Zhang Wei, Chairman of Beijing Reignwood Culture Foundation, Ma Lianyou, Vice Chairman and Secretary-General of China Football Development Foundation, and Lu Hao, Vice Chairman of Yao Foundation, jointly kicked off the National Championship of Beautiful Country Football Season
In 2022, the China Football Development Foundation and the Yao Foundation will jointly create a new project brand of "Beautiful Rural Football Season", and in 2023, it will provide hardware + teaching + league support for 120 project schools, benefiting more than 80,000 students. This year's football season will also usher in a new beginning - the first Beautiful Village Football Season National Invitational Tournament will be held in Beijing, which will be jointly sponsored by Beijing Reignwood Culture Foundation.
- Lu Zhaoyi, Director of Chinese mainland of the Hong Kong Tourism Board, Li Jun, Director of Co-organizer Big Color Culture and Technology Group, Guo Fei, General Manager of Sports Resource Management Department of Li Ning Group, official partner of the event equipment, and Yao Ming, founder of Yao Foundation, jointly announced the host cities of the 2024 Charity Games
Lu Zhaoyi, Director of Chinese mainland of the Hong Kong Tourism Board, Li Jun, Director of co-organizer Big Color Culture and Technology Group, Guo Fei, General Manager of Sports Resource Management Department of Li Ning Group, official partner of event equipment, and Yao Ming, founder of Yao Foundation, jointly announced the 12th Yao Foundation Charity Tournament in 2024: In order to welcome the 15th National Games hosted by the Guangdong-Hong Kong-Macao Greater Bay Area in 2025, the Yao Foundation Charity Tournament will be held in Hong Kong in August, which is the second time that the charity competition has come to Hong Kong since 2017.
From caring institutions to individuals
Build dreams for rural youths together
In the new year, Yao Foundation will carry out more diversified and in-depth cooperation with partners in public welfare undertakings.
Since 2019, Yao Foundation and Chinese Life have jointly launched the "Chinese Life Yao Foundation 100 Schools Sports Support Program", and the two sides have adhered to the concept of "sports people, invest in the future" to go deep into 100 schools and help school physical education. Every year, sports stars are invited into schools to teach sports knowledge to children and pass on the spirit of sportsmanship. As a well-known basketball coach who has visited the countryside many times, former CBA head coach Liu Tie shared his feelings about participating in public welfare activities. He said that he was very happy to be able to enter the campus through the "100 Schools Sports Support Program", enjoy the joy of sports with the children, and continue to pass on the spirit of sportsmanship.
- Ye Li, chairman of Yao Foundation, awarded the "Strategic Partner" plaque to Chinese Life
Mr. Li Feng, Assistant General Manager of Brand Promotion of Chinese Life Group, said: "Chinese Life and Yao Foundation have worked together for 11 years, and hope to continue to deepen and innovate together in the future, continue to enrich children's physical education content, and improve the level of physical education in rural schools. “
- Niu Qiong, Chairman of the Lao Niu Brothers and Sisters Public Welfare Foundation, Niu Ben, Honorary Chairman of the Board, Yao Ming, Founder of Yao Foundation, and Ye Li, Chairman of the Board of Directors, signed the contract
It has been five years since Beijing Laoniu Brothers and Sisters Charity Foundation and Yao Foundation launched the basketball season in Inner Mongolia in 2019, and the project has been continuously developed and deepened, covering nearly 100 rural schools in 15 banner counties in 6 league cities, sending a total of 201 teaching volunteers and benefiting more than 130,000 students. The Lao Niu Brothers and Sisters Foundation also supports the Inner Mongolia Autonomous Region Small Basketball League through the title of the project, so that children can experience the spirit of sportsmanship in more competitions and chase their dreams through basketball. In 2024, the two sides will continue to work together to increase support for rural physical education in agricultural and pastoral areas of Inner Mongolia.
- Hu Zhipeng, Senior Vice President of NetEase Group, Zhao Tianmin, Producer of NetEase Games "All-Star Street Ball Party", Yao Ming, Founder of Yao Foundation, and Ye Li, Chairman of the Board of Directors, signed the contract
The Yao Fund partner family will welcome a new member: the NetEase Thunder Fire All-Star Street Ball Party. The two sides will convene players and basketball enthusiasts to pay attention to public welfare undertakings through various forms, jointly spread basketball culture, encourage young people to participate in basketball, support physical education in rural schools, and contribute to sports public welfare through the mode of online + offline competitive competitions.
Yao Foundation joined hands with Hongguo Culture Innovation to create the "Life YAO Win" Panda VV Chain Public Welfare Product, and presented the "Life Yao Win" Panda VV Chain Public Welfare Product No. 001 to Yao Fund. It is hoped that through the cooperation between the two sides, we can work together to build a better future for young people and encourage more young people to win not only in competitions, but also in life.
Dongpeng Beverage signed a three-year long-term strategic cooperation with Yao Fund. In 2023, the two sides will provide basketball season support for 110 rural schools in 12 cities and counties in 5 provinces, and build 2 public welfare courts, benefiting 105,000 people. In 2024, the "Youth Out of the Basket" public welfare program will continue to carry out in-depth cooperation in public advocacy and sustainable development.
As a public welfare organization, the Yao Foundation's donations not only come from donors, but also from caring people from all walks of life. Every additional month of donation increases the hope that rural students can enjoy high-quality physical education. Li Li of the Yao Foundation Cooperation Center and Liu Bai, the No. 24 monthly donor, took the stage to share the story of the monthly donation. The Yao Foundation calls on more members of the public to become "monthly donors" and accompany children in the distant mountains to grow up together.
At the event, the annual strategic partners, official partners, caring partners and media partners of the Yao Foundation were awarded. On the road of "sports people", we need the participation and support of more caring partners to jointly help more rural teenagers grow up healthily because of enjoying sports public welfare services.
Thanks to strategic partners: Marriott International, Nike China, Dongpeng Beverage, Tencent Foundation, Tencent SSV, NetEase, Xiamen Airlines, NBA Cares.
- Yao Ming, founder of Yao Foundation, and Zhang Huawei, deputy secretary-general of China Youth Development Foundation, presented plaques to representatives of strategic partners
Thanks to the official partners: China Social Aid Foundation, Chinese and Foreign Language Cooperation and Exchange Center, Reignwood Cultural Foundation, Peak Sports, Lao Niu Brothers and Sisters Foundation, Dawei Technology, Shangma Public Welfare, Meituan, Changhe Group.
- Ye Li, Chairman of the Yao Foundation, and Yu Xiaozhong, Director of the Sports Department of Xinhua News Agency, presented plaques to the representatives of the official partners
Thanks to our caring partners: Longci Technology, Hongrun Yuanji, Tomson Beijian, PricewaterhouseCoopers, Hongguo Culture, I Olympic Basketball, Relay Foundation, Yuanmeng Education Foundation, Shenzhen Basket Sports, CBA You Me TA, Beijing Enterprises Basketball Club, Beijing Shougang Basketball Club, Nanjing Tongxi Basketball Club, Tianjin Ronggang Basketball Club, Ogilvy Group, Left Hand Layup, Zhonghui Sports, Lingding Auction House.
- Ma Jian, deputy director of the Sports Department of People's Daily, and Lu Hao, vice chairman of Yao Foundation, presented plaques to representatives of caring partners
- Yu Tianqi, Deputy Secretary of the Party Committee and Secretary of the Commission for Discipline Inspection of the Center for Chinese and Foreign Language Exchange and Cooperation of the Ministry of Education, and Hu Xiaoyong, Secretary-General of the China Charity Federation, presented plaques to the representatives of caring partners
Thanks to media partners: CCTV Sports, People's Daily Sports Department, Xinhua News Agency Sports Department, Xinhuanet, Beijing News, Beijing Youth Daily, Beijing TV Sports Channel, China Education Television, China News Network, Youth Expo, Sohu Sports, Tencent Sports, NetEase Sports, Weibo Sports, iQiyi Sports, Live Bar, Sports Business, Lazy Bear Sports, Champion Sports Pictorial, Sports Weekly, Charity Times, China Philanthropist Magazine.
- Jiang Ying and Dong Chao, directors of the Yao Foundation, presented plaques to the media partner representatives of the year
Sixteen years of trials and hardships, twelve years as a sports person, do not forget the original intention, forge ahead. The launch of the Yao Foundation's 2024 public welfare program not only demonstrates the Yao Foundation's firm determination to help rural youth sports, but also marks that more and more social forces have joined the camp to support China's youth and school sports. In the future, Yao Foundation will continue to work with all partners to share responsibilities, build platforms, share achievements, and create hope together, so that sports can accompany more young people to grow up healthily and move forward bravely.
Source: Yao Fund