On April 26, the signing ceremony of deepening strategic cooperation between Shenyang and BMW Group was held. The BMW Group announced that it will continue to deepen its presence in China and increase its capital by CNY 20 billion for large-scale upgrades and technological innovation at BMW Brilliance's Dadong Plant. This is another huge investment by the BMW Group in Shenyang, following the investment of 15 billion yuan in the Lida plant in 2022.
This year marks the 21st anniversary of BMW Brilliance Automotive Ltd. Over the past 21 years, BMW Brilliance has been galloping all the way, with more than a dozen products in seven series, continuous breakthroughs in annual automobile output, and the construction of Dadong Plant, Tiexi Plant, Powertrain Plant, R&D Center, and Power Battery Center...... Shenyang has become the largest production base of the BMW Group in the world.
Choose Shenyang, achieve brilliance
●On March 27, 2003, at the Great Hall of the People in Beijing, Brilliance Auto and BMW Group held a grand signing ceremony.
When asked about the reason for choosing Shenyang, BMW Group officials said: There is a well-trained industrial army, a complete industrial system, and an industrial civilization that can dialogue with German industry......
Subsequently, successive CEOs of BMW Brilliance, such as Wu Peide, Kang Siyuan, Wei Lander, Dai Hexuan, etc., did not hesitate to praise Shenyang, and at the same time firmly recognized a common value that Shenyang has a fertile soil for industrial development, where world-class products can be grown, and the spectacle of modern industrial civilization can be created.
Cognition is highly consistent, and actions are more pragmatic. The BMW Group fully fulfills its commitment to the long-term development of the Chinese market by introducing BMW's latest models, building a green technology manufacturing base, establishing a Shenyang R&D center, continuously promoting the localization of products, meeting the needs of Chinese consumers in an all-round way, and practicing corporate social responsibility...... The deep integration of German industrial civilization and the century-old industrial city of Shenyang has yielded fruitful results in Sino-German cooperation.
☆On March 5, 2007, BMW Brilliance's 50,000th vehicle rolled off the assembly line. This year, BMW Brilliance produced more than 30,000 vehicles;
☆In January 2015, BMW Brilliance rolled off the assembly line with its 1,000,000th vehicle, with sales reaching 287,000 units in the same year.
☆In 2018, BMW Brilliance's annual sales exceeded 500,000 units;
☆In 2021, BMW Brilliance produced more than 700,000 units, a year-on-year increase of 16.25%, and paid taxes of 43 billion yuan, a year-on-year increase of 14%;
☆In 2023, BMW Brilliance's production will reach 728,000 units, making it the largest taxpayer in Shenyang for 18 consecutive years.
●In May 2012, BMW Brilliance opened its Tiexi plant with a total investment of EUR 1.5 billion.
●On January 22, 2016, BMW Brilliance's engine plant with an annual production capacity of 400,000 units was established in Shenyang.
●On May 19, 2017, BMW Brilliance opened its new plant in Dadong, with a total investment of RMB 7.6 billion.
●At the end of 2022, BMW's new power battery project with a total investment of 10 billion yuan was signed.
BMW's development in Shenyang is not only about speed and scale, but also about world-class technology:
☆BMW's new Dadong plant is recognized as the representative of Germany's "Industry 4.0";
☆BMW's Tiexi plant is known as one of the world's most environmentally friendly and technologically advanced factories;
☆The Lyda plant is the first factory of the BMW Group to fully adopt virtual simulation technology;
☆BMW Brilliance Powertrain Plant is the BMW Group's first engine plant outside of Europe.
BMW sees the world, and the world looks at Shenyang
Over the past 21 years, BMW Brilliance has gathered nearly 26,000 employees in Tiexi, Dadong and other factories, and through learning at German factories, going to different parts of the world to communicate, and participating in various trainings, employees have entered the best period of career development.
With the introduction of the "dual education" system and the establishment of a local vocational education system, more than 8,000 BMW Brilliance employees have received electrification-related job training to prepare for the electrification era. BMW's sixth-generation battery battery project will create around 2,000 new jobs in Hong Kong, nearly half of which will be reskilled by former engine production employees. Under BMW's career development system, a group of international talents are growing and serving the company.
Under the call of "Building a Beautiful New Home for BMW", a passion was ignited in Shenyang: in the continuous efforts of many project builders and in countless sleepless lights...... Shenyang seizes the day, goes all out to implement every commitment, does a good job in every detail, and plays the strongest voice of revitalization and development.
"We were touched by Shenyang's entrepreneurial passion," said Wieland, former President and CEO of BMW Brilliance, about the reason why BMW Brilliance's new plant is located in Shenyang.
BMW Brilliance is a "university" that not only cultivates a group of talents for Shenyang to adapt to the development of modern industry, but also introduces advanced concepts such as German industrial civilization to Shenyang.
BMW let Shenyang appreciate the world's scenery, and the world can see the unique scenery of Shenyang through BMW.
High-quality, open-minded, high-quality development
At the Integrated Measurement Center (CMP) of BMW Brilliance's Lita Plant, employees are testing new energy vehicles that are about to leave the factory, which is the first in the world to combine the two functions of body-in-white testing and vehicle measurement to ensure the best quality of the products delivered to customers.
The site of BMW's sixth-generation battery battery project is also in full swing, which will become a new benchmark for digitalization and sustainable development.
At the BMW Dadong plant, everyone is going all out to prepare for large-scale upgrading and technological innovation. Here, the latest investment of RMB 20 billion will lay a solid foundation for the start of local production of BMW's "Next Generation" models in 2026. In the BMW Group's layout, the "new generation" is not only a car, but also marks the launch of the next generation of BMW's new product series, which represents a leap forward in BMW's design, technology and overall production innovation capabilities.
Shen Bao all-media reporter: Liu Guodong
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