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When the national style meets the trend, young people play the ancient town and play new tricks

author:Taste Pengzhou
When the national style meets the trend, young people play the ancient town and play new tricks

Visiting the ancient town is becoming a popular trend in the lives of young people. Searching for the ancient town on apps such as Xiaohongshu and Douyin, more than 2.5 million notes will appear. It is not difficult to find that the thousand-year-old architecture, the local life, the authentic delicious food and exquisite craftsmanship have aroused the deep recognition of traditional Chinese culture by the new generation.

When the national style meets the trend, young people play the ancient town and play new tricks

Thanks to the convenient transportation conditions, young people from Pengzhou and even Chengdu also continue to go to the ancient town, writing a colorful Pengpai life. From the city to the ancient town, it is not only the scenery that changes, but also the cultural aura. Between departure and arrival, people are also spiritually migrated, and young people renew their life experiences and gain the confidence to continue to devote themselves to struggle and live.

01Dive into the cultural scene of history and tradition

When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

"Every time I drive from the city to Haiwozi Ancient Town, the exquisite architecture, beautiful mountain food, and especially the customs and history of the ancient town make my emotions slowly become soothed. "@小柴是山西人, I came to Chengdu because I went to university, and I am currently engaged in technical work in Tianfu Traditional Chinese Medicine City. Trained in art, she has a strong interest in history and humanities, and whenever she travels, she always likes to visit places that reflect the local culture. As a "living fossil" of Chinese culture, the ancient town is naturally a frequent destination.

When the national style meets the trend, young people play the ancient town and play new tricks

Today's Haiwozi, was built in the 55th year of Qianlong (1790 AD), north of Longhuai Mountain, built according to the valley of the Maojiang River, the main street Qushang Old Street is 1500 meters long, and the house buildings are mostly the architectural style of western Sichuan houses in the Ming and Qing dynasties. Today's Haiwozi Ancient Town, dramas, exhibitions, folk customs, interpretations, and the old streets of the ancient town, which carry the flavors of the world, are born with new consumption scenes under the new narrative, and the IP of inspiration bursts with new vitality and lights up the daily life of the ancient town.

When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

In Chengdu, which is known as the "first city of Hanfu" in the country, the number of Hanfu merchants ranks first in the country, the purchase volume of Hanfu ranks first in the country, and the total output value of the Hanfu industry ranks first in the country. responded to the call, triggering a series of Hanfu check-in fever: Haiwozi Ancient Town, Bailu Town, Longmen Mountain B&B...... The sleeves of the Hanfu brushed over, and the Peng Pai landmarks were re-lit. Ancient town + Hanfu, double crossing, a new way of life - "Hanfu +" micro-vacation was ignited in Haiwozi in a high-profile manner, contributing to the unique and creative power of cultural tourism.

02New format, new lifestyle

When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

Speaking of the ancient town teahouse, Haiwozi's characteristic old teahouse has attracted countless people to check in. Recently, local blogger @Xie Yuchen has seen a lot of old teahouses in the ancient town. "Nowadays, many ancient towns have basically been renovated to look similar, the old teahouses in Haiwozi Ancient Town, some old shops that have not been renovated, and the houses of locals, you can deeply feel the fireworks in the world in these places. The old teahouse with a small green tile roof, the old people playing cards in the teahouse, the ordinary people who paint, and the unique winter scene of Pengzhou Ancient Town are constantly flashing in his videos. From old buildings, old teahouses, old objects, to a traditional way of life, he has captured them, conveying a kind of peaceful and quiet local daily life.

When the national style meets the trend, young people play the ancient town and play new tricks

In addition to the old teahouses, community coffee shops have become irresistible into the daily life of Pengpai City, competing to open in the corners of the ancient town - walking and drinking has grown into a way of life in the ancient town. In May this year, Haiwozi Ancient Town will settle in the boutique café [XNS Xingshi Coffee], a local brand that has been precipitated for 8 years, allowing young coffee lovers to consume caffeine to their heart's content, analyzing the city's fireworks to people, and conveying a relaxed life atmosphere. XINS Awakening Coffee hopes to use coffee as a window to have a more interesting collision with this inclusive city, and use coffee as a medium to have a closer dialogue with young people who come to visit this ancient town.

03Check in the tradition and experience a sense of ritual

When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

The ancient town of Pengzhou is not only attractive with its preserved cultural history, but also creatively implants traditional culture into it, presenting a new consumption scene that contemporary people can participate in and share.

When the national style meets the trend, young people play the ancient town and play new tricks

The first time you visit the ancient stage, anyone will be captured by the long-inherited sense of ritual. Pengzhou is the famous "hometown of Sichuan Opera", and Haiwozi is the "Drama Nest" known to fans of old dramas. Haiwozi holds the "Social Opera Cultural Festival" every year, and the "Haiwozi Ancient Town Sichuan Opera and Song Society", as a folk group, also takes root in Haiwozi to perform Sichuan opera, and Sichuan opera elements can be seen everywhere in the town.

When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

Young people's urban life is endowed with "full emotional value" by these wonderful activities, and they experience spiritual and cultural happiness.

When the national style meets the trend, young people play the ancient town and play new tricks

"The abundance of spiritual life is the finishing touch to the charm of the city, and the experience of listening to the opera in Haiwozi made me realize that there are many places outside the metropolis that I have not yet understood. The "post-90s" @油条认为 from Chengdu visited Haiwozi Ancient Town, not only saw the other side of Pengzhou, but also brought himself closer to traditional Chinese culture.

When the national style meets the trend, young people play the ancient town and play new tricks

Dance to upbeat and relaxing music

Feel the breath of the breeze through the building as the strings pluck it

Find the memory of the place in the Sichuan sound and Shu rhyme

Discover new charms in traditional techniques......

Let's be in a good mood

Drive to Haiwozi Ancient Town now

Issue: 3050 Issue

Text: Liu Daixuan, Tasting Pengzhou Network

Photo: Daniel Zhang, Qiao Gang, Li Yong, Hu Sheng, Tasting Pengzhou Network

Editor: Liu Daixuan Editor: Deng Ruyue Review: Yang Hua

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When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks
When the national style meets the trend, young people play the ancient town and play new tricks

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Organizer: Propaganda Department of Pengzhou Municipal Party Committee

Editor-in-Chief: Wang Yuyan

Deputy Editor-in-Chief: Ye Tao and Feng Yanli

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Editor: Liu Daixuan, Deng Ruyue

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