After the real estate "scale theory" filter was broken, the industry competition has entered the second half.
Most real estate companies are seeking a new attack track, and volume concepts, volume products, and volume supporting facilities are the mainstream.
Recently, Vanke has brought the concept of "future city" and the two major killer tricks of "full house" to Guangzhou, which have given a small shock to the property market.
Langting will be an important foothold for this innovation.
Renderings of Ideal Flower Land Langting
Two killer moves
Vanke drives the concept and product upgrade of new houses in Guangzhou
Let's first look at Vanke's first big move: future city strategy.
In 2018, Vanke took the lead in entering the field of future cities, with the core concepts of vitality, greenness and intelligence, and the ideal unit of 10-15 minutes as the goal, to create a better lifestyle than the city center.
Its first practical project, "China Construction Vanke Ideal Place", has been successfully implemented in Shanghai, marking the maturity of Vanke's future city concept.
|Renderings of China Construction Vanke Ideal Land
Looking at the world, urban development strategies have become "leading tracks", with Saudi linear cities, Dubai vertical city centers, Malaysian floating cities, etc., as if they were moved out of sci-fi blockbusters.
In March this year, the Guangdong Provincial Future City Promotion Association was officially established, and the domestic attention is also unprecedented.
This time, Vanke wants to build a future-oriented ideal city in Guangzhou, the ideal flower land, which will give a small shock to the Guangzhou property market.
Source: Official account of Guangdong Provincial Association for the Promotion of Future Urban Development
Let's take a look at Vanke's second big killer move: the strategy of filling the whole house.
To put it simply, it is to subvert the original delivery standards, the whole house is finely decorated, and some household appliances and storage cabinets are equipped in one stop.
Last year, Vanke's first full-house project, Vanke Donglu, was popular all over Beijing, with about 345 units sold for the first time, and the full-house model house attracted nearly 5 million onlookers, which is unimaginably popular. (Data source: Gold Medal Hardcover Public Account)
Vanke Donglu effect processing drawing
Guangzhou property market release system
This time, Vanke also brought the full package proposal to Ideal Huadi Langting, and the delivery standard in Guangzhou will be raised to a new height.
In the future, the city + the whole house is fully furnished, and Vanke's two major nuclear energy level strategies will drive the systematic upgrade of the area from "urban value" to "urban habitat".
Vanke's whole house is fully loaded
How can you get ahead?
What is the "magic" of Vanke that can make the full-pack proposal sweep the market?
In the view of the real estate market, the reason why the standard is directly filled is precisely to solve the two core problems:
On the one hand, it helps owners save the most cumbersome and expensive process of space renovation and whole-house customization.
This not only saves you worry and effort, but also reduces a lot of overhead.
On the other hand, the use of small space to make a large pattern, one-time to give the owner the best creative design.
The owner decorated unexpectedly, and Vanke used all the latest "good things" that he had not bought.
|Renderings of the master bedroom with a construction area of about 103 square meters
Looking at the whole plate, this "full load" design is definitely the real "unique secret" of Ideal Huadi Langting.
In one step, the installation is a surprise from the inside out
Most of the hardcover projects on the market today are only delivered in the final delivery of the clear water board house.
As for many parts that have not been delivered, such as some household appliances, cabinets, etc., they are the real "big heads" of decoration.
In contrast, Langting's "full suit" design this time is obviously more considerate, with more humanized design, and it is also a real one-step approach.
From the living room refrigerator, refrigerator cabinet, sideboard, kitchen water heater, to the island, wardrobe, cabinets, etc., all for the owner.
Schematic diagram of multiple cabinets
Even, even the "optional" content that will only be available in luxury houses such as decorative wall panels and background walls has directly become part of the bidding list.
Some of the displays that can't be seen in the model rooms of other projects have been delivered to the owner by Vanke, which is really a blow to dimensionality reduction.
|Renderings of a restaurant with a building area of about 103 square meters
The home that can be "installed" is new no matter how long you live
While providing full mating standards, Vanke also uses a series of storage designs to enlarge and enlarge the indoor space.
Among them, a very key point is the extreme use of storage space.
After a rough calculation, the storage capacity of the shoe cabinet in the entrance here has increased by 25% compared with the original plan, which is enough to put about 50 pairs of shoes.
At the same time, the storage capacity of refrigerator cabinets, restaurant cabinets, cabinets and other units adds up, and the home of 90 square meters brings a storage experience of more than 120 square meters on the market.
Schematic diagram of the whole house storage system
Doing this is too important for the Duowa family. In the future, whether it is toys, clothes or books, they can be placed in the most suitable place.
Really, as long as the storage is done well, the house can be kept in a small place and will not be a mess.
It is worth mentioning that in addition to the use of space, Vanke also grasped the careful thinking of the male and female hosts this time.
In addition to the oversized wardrobe for clothes, the master bedroom suite also leaves storage space for the mask in the master bathroom mirror cabinet.
In this configuration, it is comparable to the same beauty counter of the female anchor.
Schematic diagram of the beauty mirror cabinet
In addition, the wall cabinet also uses a water filter floor. You don't need to dry the cup after brushing your teeth in the morning, just put it on it, it's too easy to use.
N careful machines in the kitchen, cooking should not be too easy
Can you imagine? Langham's upgraded kitchen can hold 16 appliances!
This is definitely the most advanced "Pro Max version" that everyone has seen on the market at present.
That's not enough, in order to resist high temperature grilling and oil stains, the kitchen uses matte PVC panels, which are not only super beautiful, but also more practical.
Kitchen matte PVC panel and pull-out cabinet
Even the washing basin here is a multi-functional integrated design such as cutting, washing, and soaking, which greatly improves the efficiency of preparing various ingredients.
Pull-out faucet and washing and cutting integrated basin function schematic
Not only that, but it also has an integrated cup washer that quickly removes all kinds of residue from the inside of the cup.
In addition to the above, there are N places in the entire kitchen that have been upgraded, which is really "armed to the teeth".
100 small details to make the owner more comfortable
The 100 details of life that are easy to overlook have also become the key to a more refined life here.
Some of the household appliances in Langting are almost all flushed, and each space is tightly fitted, and the elderly and children are not easy to bump.
The flat-embedded refrigerator with a capacity of more than 450L, with a food tower, occupies a small area and has a large capacity, so that no matter how many snacks as foodies can hold.
Schematic diagram of flat-embedded refrigerator + food tower
Compared with the kitchen sliding doors with hanging rails or floor rails on the market, Langham chose a hidden trackless sliding door.
Turn it off when cooking to avoid oil smoke slipping into the living room, which can be hidden every day and make the living room more spacious.
In addition, the advantage of the trackless door is that the sweeping robot unblocks the living room and kitchen, and 360 makes a spa for the home without dead ends.
Schematic diagram of hidden trackless sliding door
There are also silent door locks in the master bedroom, lazy faucets, thermostatic showers, etc., and there are so many surprise details that I can't finish talking about them at one time.
The so-called details see the real chapter, and the value of Langting is that it thinks a little more for the owners everywhere and solves most of the owners' troubles in the future from the root in advance.
A fully loaded house is smarter and looks better
In terms of style, after a short period of experiencing Scandinavian style, minimalist style, and wabi-sabi style, more and more people are returning to warm and natural style.
According to the customer's needs and preferences and Xiaohongshu's decoration insights, Langting has customized two sets of styles, cream gray and light luxury minimalist style, which are full of temperament, and the owner will not violate the harmony of any decoration.
The hue of milk, with a variety of color temperatures and brightness lights controlled by the infinite rotary button, protects the eyes and health, and can also adapt to the current mood with one click.
Renderings of about 91 square dining rooms
In response to the "smarter" way of life that Kochi groups tend to open, Langting is equipped with a whole-house smart home.
Smart switches, smart lights, whole-house WIFI, smart gateways, etc., can all be controlled with one click.
Such a house is like an "electronic assistant" that makes technology change life every day.
Smart home schematic diagram
Source: Public Gallery
People's evolving ideal of life is to have a home that is easy to live in, easy to use, and good-looking.
The trouble of secondary decoration, the waste of space in the later transformation, the same style, the details of life that are not paid attention to...
These pain points of contemporary family home ownership can be solved in front of the full house of Langting.
2 buildings are added
Vanke Future City recharges happiness for the future
The product is only the tip of the iceberg, and another core competition of Langting is to have the blessing of "future city".
Let's take a look at the building that will be added this time, which is the most prominent in the ideal unit.
The business parks are downstairs, and the 2 buildings are of good quality
Building 2 is located on the northeast side of the cluster, with the widest floor spacing in the unit, and the view and transparency are better.
And under this building is the Linxia Sports Park and about 37,000 square meters of atrium business.
This means that in the future, the owners of Longting will be able to solve 95% of the necessities of life in 5 minutes downstairs.
Leisurely strolling in the park, commercial specialty catering, large supermarkets, fitness and entertainment, etc., can be enjoyed by wearing slippers.
Full of products, superimposed on the quality of the king of the building, obviously this building is new, and the opportunity is very rare.
Renderings of Langting Mixed Block
About 1 square kilometer of the future city, which continues to enhance the sense of well-being
As the seventh iteration of the work, the ideal flower land, lifestyle and supporting concentration of the future city behind Langting are rare.
The ideal flower land is about one square kilometer, with the sky flower foot as the link, connecting TOD, commercial, office and other business groups, and is a future-oriented "micro city".
Schematic diagram of ideal flower land planning
About 180,000 square meters of commercial space are planned in the city, which exceeds the scale of Tianhe City, which radiates the entire Guangzhou (Tianhe City has a construction area of about 160,000 square meters).
A central axis of Huadi connects the Provincial Shihuadiwan Campus, the New Hospital of Liwan District People's Hospital (under construction), Metro Line 1, Line 25 (planning), etc., with a high-quality and complete functional system.
Langting is the opening work of the central axis of Huadi, and it is also the first plate of Sky Hualu, which is more valued and can enjoy the supporting facilities of other groups in the city faster and better.
Relying on the TOD core in the heart of the city, you can enjoy a "multi-dimensional" future lifestyle and enjoy a slow life in the fast-chain world.
Within 1.5 kilometers outside, The Cottage can also enjoy high-end municipal facilities and businesses such as The Mixc, Baietan International Financial Center, Baietan Dawan Art Center, and Julong Bay Shuangtai Commercial.
"Inner and outer twin cities", with the gradual realization of the surrounding facilities, the happiness of the owners will continue to rise.
With the advanced concept of the future city, the big city with high concentration of supporting facilities, the whole house full of products, and the Baietan, where the heavy luxury business is gathered, the core of Ideal Flower Land Langting is very strong.
Experience the top-notch future lifestyle in advance, all you need is one choice.