Zhou Hongyi's second-hand Maybach sold for 9.9 million yuan, and the buyer said that "it is to rub traffic"

The Paper

2024-04-29 07:18Posted on the official account of Shanghai The Paper

The Paper Editor Li Yaorui (00:58)

After many days of "warm-up", the second-hand luxury car of Zhou Hongyi, the new "top stream" in the car circle, was finally sold.

At 18 o'clock on April 28, Zhou Hongyi, the founder of 360, auctioned his nine-year-old Maybach S600 on Douyin live broadcast, with a starting price of 600 yuan and a final transaction price of 9.9 million. With the theme of "Selling Maybach and Embracing Domestic New Energy", the auction was held at 360's headquarters in Beijing.

On the afternoon of the 28th, Zhou Hongyi himself warmed up the auction on Weibo, and said: "No matter what you think about selling cars, whether it is traffic or performance art, I think that domestic new energy intelligent networked cars will far surpass foreign brands, redefine 'luxury cars', and become the first choice of ordinary consumers and entrepreneurs." ”

On the question of the starting price, Zhou Hongyi said: Some people always ask me whether the Maybach 600 is sold for 600 Maybach? In this case, the starting price is set at 600 yuan today; no matter how much money is sold today, he will not keep a penny. After tax deduction, the full amount will be donated to the Wang Xuan Foundation.

Previously, Zhou Hongyi had said that no matter how much money the car was sold, the cost would be recovered according to the market appraisal price, and if it exceeded the cost, he and the brother who bought the car would donate it to public welfare charity.

Zhou Hongyi also said that luxury car buyers will have the opportunity to dine with him: "Those who arrived on Sunday are all friends, and I will prepare a red gift package, which will have my books, red clothes, egg playing cards and AI membership services provided by 360." Finally, the brother who took this car down, I think it should be an entrepreneur, entrepreneur, I promise that we will have a time to meet once a year for the next three years, and we can fully exchange any confusion about the business of starting a business, and I also hope to be able to share some of my lessons learned. ”

The auction scene Weibo @陈振學 picture

According to the data, the online live auction, which was watched by more than 780,000 people, was finally sold for 9.9 million yuan after multiple rounds of bidding, and the winner of the auction was the head of a second-hand car company in Beijing. After the transaction price was announced, Zhou Hongyi exclaimed, "I'm confused, the market price is less than 1 million yuan, and I expect it to be almost two or three times more than that." ”

According to reports, the original guide price of this Maybach S600 new car was 2.888 million yuan. Zhou Hongyi's second-hand car is a 2015 model, and the current market appraisal price is about 900,000 yuan.

According to media reports, the buyer who bought Zhou Hongyi's luxury car is named Zhen Zhenliang, the founder of Tian'an second-hand cars, and is currently the executive chairman of the Beijing Automobile Dealers Industry Association. Founded in 2002, Tianan second-hand car is one of the top 100 enterprises in the industry, operating a variety of second-hand cars, with more than 500 vehicles in stock, and has more than 3,000 square meters of after-sales maintenance workshop.

The buyer also said at the scene that he was going to rub Zhou Hongyi's traffic this time, and the car was not for sale.

It is worth noting that this second-hand Maybach has brought great traffic and topics to Zhou Hongyi himself in the past period of time.

Previously, Zhou Hongyi had posted a video saying that he would sell the Maybach 600 and replace it with a domestic new energy intelligent networked car, and called on domestic car friends, "Provide experience cars, and those who come will not refuse." At the time, he said, "It's because I need to experience the feeling of a new generation of cars." The ancients said that they wanted to 'break the kettle', so I sold this car, gave up the traditional luxury car, and replaced it with a domestic new energy intelligent networked car. ”

As soon as the news came out, nearly 20 domestic new energy vehicle brands, including Weilai, Huawei Wenjie, Xiaopeng, Zeekr, AVATAR, and Yangwang, took the initiative to ask for help. The downstairs of the 360 office building was ridiculed as the "798 Auto Show".

At the Beijing Auto Show, which opened on April 25, Zhou Hongyi overwhelmed a circle of car bigwigs and became a veritable top performer. At that time, a photo of Zhou Hongyi sitting on the roof of the car was widely circulated on social media, and Zhou Hongyi revealed in an interview with The Paper reporter that his live broadcast had been relatively stuck that day, so the picture was a little paused, and everyone thought he was a digital person. In order to prove that he is not a digital person, he has been practicing rock climbing recently, so he gave full play to the advantages of rock climbing, sat in the car and looked at it, "They commented that I became the oldest car model in the history of the Beijing Auto Show." ”

"To say that I am the top is to kill me, in fact, I want to promote domestic new energy vehicles and intelligent networked vehicles. I'm a novice who only knows how to ride a car, and I can't even drive a car. The sale of my foreign luxury cars is a symbolic meaning, showing support for the domestic auto industry, which is not a top class. Zhou Hongyi said.

View original image 421K

• 

•