Original author: @reganbozman
Original text: twitter
Compilation: Vernacular blockchain
In this cycle, vertically integrating and building applications based on blockchain business models will be the biggest winners.
With the commercialization of Web3 infrastructure, distribution has become critical. Here's how some consumer apps are quietly gobbling up infrastructure.
By commoditizing and vertically integrating the crypto infrastructure stack, applications will usher in their time.
Attention, distribution, and branding become the most important factors. In these respects, leading apps have a huge advantage.
This is often in line with the theory of the appchain, but the market leader will go further. Not only do they want to have their own L1/L2 solution, but they also want others to deploy on it.
There have always been questions about whether consumer cryptocurrencies will be profitable, but I think the answer is becoming clearer.
Consumer apps will be monetized by becoming "infrastructure".
So why this node?
A) The tech stack is good enough to easily build your own blockchain.
B) Top crypto applications are really starting to scale.
C) Disillusionment with the endless infrastructure cycle.
It's now easier and easier to build your own L1/L2 solution. Investors have been wondering where the blockchain infrastructure where more than $1 billion will go, and now we're seeing the answer. The answer is that it makes it very simple to start a blockchain.
1. @Blast_L2 is a typical representative
The team has built a top 3 NFT marketplace and it performs well. In order to support new products, such as NFT perpetual products, they need to deploy an L2 solution. They left the OP and ARB and built an L2 on their own.
Blast's biggest innovation isn't in the technical aspect. Twenty in terms of revenue by integrating Lido and Maker (financial innovation), they successfully leveraged Blur's excellent brand (marketing innovation). This is in a different direction from the previous cycle's L2 solutions, such as OP and ARB.
2、@MantaNetwork
The same is true for @MantaNetwork
- Introducing smart financial innovation from revenue to cross-chain bridging
- Excellent marketing
But a lot of them are third-party technologies (OP stack + Caldera), where technology is not the main innovation factor. It's all that users obviously like it!
Blast and Manta are the fourth and seventh largest L2 solutions. They precede or are comparable to technologically innovative products such as zkSync and Starknet.
If you combine a range of third-party infrastructure with smart proprietary incentives, can this be considered infrastructure?
I think so, because it constitutes a blockchain on which other third-party applications can be deployed. However, these factors are gradually redefining the concept of infrastructure.
As leading crypto applications reach scale, we'll see more of this – they'll build their own infrastructure and produce bigger results than many of the underlying software stacks.
3、@Galxe
Let's take a look at @Galxe- they've built the industry's top identity protocols and have 300-5 million wallet users completing their tasks every month. If they build their own L2 on their own, they could be in the top 10 projects by users on day one.
More than 800,000 users have paid a fee for KYC on Galxe and generated passports.
OP has about 30,000-40,000 daily active users. Galxe is in an important position for vertical integration, and if their user base continues to grow, other consumer-facing applications will want to build on it.
4、@cyberconnecthq
Let's take a look at @cyberconnecthq. Their social product has a steady monthly active user unit (MAU) of hundreds of thousands. That's more than most generic L2 solutions!
Now they're rolling out their own social-oriented L2 solution with a native AA (Account Abstraction) wallet and no seed phrase required. It's an L2 solution built specifically for social apps, and you get their huge user base on day one. For more social apps, deploying here would be a no-brainer.
5、Layer3
Layer 3 is gathering consumer attention on a large scale across chains. They have outpaced some of the established L2 solutions. Why don't they do vertical integration?
Developers deploy apps where users are. Users will follow the flagship app.
Zora is a veteran in this area, having launched its own L2 solution last summer. Even though I don't live in Brooklyn anymore and am a bit estranged from the NFT community, it seems like it's doing well, so I'm not too familiar with it.
At a time when retail investors are becoming increasingly frustrated with endless infrastructure cycles, the phenomenon of applications gradually eating up infrastructure is happening. For hundreds of random infrastructure tokens, the demand becomes limited. This raises broader questions about the structure of the market and whether something is wrong with the crypto venture capital market as a whole. I think people are just getting tired of the fifth decentralized solution.
This leads to a debate between pro-memecoins and anti-Memecoins investors. Pro-Memecoins groups will point out that many of Memecoins' critics have funded some infrastructure projects that no one uses. Because liquid tokens trade well, and funding useless infrastructure projects is the original form of Western crypto financial nihilism.
And now Memecoins investors have caught the scam and are working more efficiently.
This market seems to be more selective and prefers stories that are easy to convey.
Which is the better Memecoins? a better L2 because we use zkEVM, which is 10 times faster than DA, etc.?Or are we the leading social app with 250,000 users?