The new generation of playoffs sent away the older generation of superstars such as Giankudu, and George Leonard of the post-90s generation also entered the ranks of veterans.
"The back waves of the Yangtze River push the front waves, and a new generation beats the old" is the unchanging law of competitive sports, and after 2022, Nike will also enter the replacement period of spokesperson.
George said that there were only six generations of signed shoes, and that was clearly a decent statement to each other.
The signature shoe that succeeded the same positioning, was Morant's Nike JA 1.
Although the Gunslinger was absent due to a gun ban and injury, he didn't bring much additional exposure since the sneaker market.
But with Morant's influence in the teenage fan base, the JA 1 still sold the highest sales of Nike's signature shoes, making the perfect transition to succeed the PG series.
This year, Nike's promotional focus revolves around Booker's Nike Book 1.
As the market for women's signature shoes continues to expand, it is likely that Nike will have to axe another player's signature shoe collection.
Many fans think of the alphabet brother Giannis Antetokounmpo.
This season, he averaged 30.4 points, 11.5 rebounds, 6.5 assists, 1.2 steals and 1.1 blocks per game, and is still an MVP-level player who integrates offense and defense.
But due to a calf injury, he didn't appear on the playoff stage.
Referring to Durant in 2019, a calf injury cannot be rushed back, and the Bucks have no chance to reach the Finals stage.
Last offseason, he was the only Nike star to travel to China, and he promoted the signature shoe, the Zoom Freak 5.
The fifth-generation signature shoes of Brother Alphabet this season do not seem to have met Nike's expectations in terms of topicality or sales.
Zoom Freak 5's current positioning and market situation are reminiscent of the PG 4 in 2020.
Many practical parties said that Zoom Freak 5 is an underestimated existence, so it is not ruled out that it will usher in a second explosion of sales like PG 4.
In 2019, Nike launched a personal signature shoe for Brother Alphabet, and in 2021, it expanded the branch line Giannis Immortality collection.
本赛季字母哥曾在比赛中，上脚过支线Giannis Immortality 3。
At that time, the Zoom Freak 1 captured the hearts of many practical parties with its low-end positioning and novel appearance design.
Now that the positioning of 1099 yuan is given to Booker, the Zoom Freak series is limited by limited cost space, just like the MVP selection, which inevitably makes people aesthetically fatigued.
Recently, the spy photos of the Zoom Freak 6 were exposed, and the shape is not much different from the previous generation.
The midsole should be made of dual-density foam, and the lightweight treatment seems to have put more effort into it.
There aren't many new designs overall, and it's hard to bring better sales than the previous generation.
If this development continues, it will definitely lead to the same fate as the PG series. Brother Alphabet needs to work on career planning to create extra buzz for sneakers.
This summer, it's time to consider bringing your talent to the Golden State Bay Area......
What do you think of the newly revealed Zoom Freak 6?