"Huaxia Wine News" reporter Zhang Yuchen
Recently, Moutai Time and Space released a message saying that it learned from Moutai that the rights protection work on the infringement of the trademark and name rights of "Ji Keliang" has achieved remarkable results, and Moutai is constantly digging out clues of infringement through online and offline methods.
It is worth noting that in recent years, the name, trademark and image of Ji Keliang have been continuously infringed by the market, and some unscrupulous businesses have used titles such as "Ji Keliang", "Ji Gong", "Ji Lao", "Lao Ji" and "Ji Master" without authorization in order to pursue economic interests, and even imitated and plagiarized Ji Keliang's portrait, misleading consumers to think that these products or trademarks have a direct connection with Ji Keliang himself or even Moutai Group, which has caused a very bad impact.
As we all know, Ji Lao has been in the industry for 60 years, served as the chairman and chief engineer of Kweichow Moutai Group, and is an important figure in China's liquor industry, and has long been committed to the production technology research and quality improvement of Moutai, not only participated in and witnessed the growth of Moutai into an internationally renowned brand, but also made great contributions to the rise of today's soy sauce liquor category and global recognition.
Such contributions should be fully recognized and respected, rather than being seen as a "cash cow" for economic gain. To treat such a meritorious person who has made great efforts and profound achievements in the development of the brewing industry as a resource that can be used at will to achieve commercial purposes is in essence to distort the inherent ingenuity of the brewing industry.
It must be cracked down!
It is important to know that trademark and name rights are an important part of intellectual property, and they represent the goodwill, image and unique value of an individual or business. Therefore, when these rights and interests are violated, they should be unambiguously defended in accordance with the law!
In 1926, Mr. Lu Xun published a signed article "On the Slow Movement of "Fei Ephaloi", which put forward the idea of "beating the water dogs". It is still relevant today, because even if an infringer like a "reservoir dog" is facing difficulties or seems weak, if it is not effectively stopped, its potential harm and adverse effects may persist or even intensify.
Therefore, such behaviors that clearly violate business ethics and legal norms should not be tolerated. On the contrary, we should actively safeguard legitimate rights and interests, resolutely crack down on infringements, and ensure fair competition in the market environment, which is not only a respect for the fruits of entrepreneurs' labor, but also a safeguard of social justice and the authority of the legal system.
Here, we also solemnly appeal to the wine industry, don't "touch" Ji Keliang again!
The liquor industry carries thousands of years of cultural accumulation and historical inheritance of the Chinese nation, and its development history has a long history and rich heritage. What this industry is calling for are experts and scholars who are truly rooted in the industry and well versed in the way of liquor, as well as enterprises and brands that lead the way forward and achieve high-quality development, rather than those unscrupulous merchants and enterprises who only seek short-term profits, use other people's prestige to hype, and play "porcelain" tricks, their existence will only erode the credibility and reputation of the liquor industry.
A thousand miles of embankment, destroyed in an anthill.
Practitioners in the liquor industry must always keep in mind their own responsibilities and missions, always adhere to business ethics and industry norms, and unswervingly improve product quality and service levels to win the trust and recognition of consumers. Only in this way can we promote the sustainable development and prosperity of the liquor industry.