Fengyi Bridge in Shendang Town
Jiangnan water town, the old town is Shendang.
Haiyan Shendang, this jade hidden in the north of Zhejiang along the Yanjiatang, is not only different from the antique of the general ancient town, but also different from the crowded and noisy new towns, with its rich scholarly temperament and graceful water town heritage stands out, just like everyone is beautiful and knowledgeable, the small jasper is born beautiful, like the water hibiscus, Tingting jade.
In March last year, the Zhejiang Provincial Department of Housing and Urban-Rural Development released a list of provincial-level pilot projects for urban renewal, and carried out urban pilot work in 34 cities and counties (cities and districts), among which Haiyan County was selected as a pilot city and Shendang Town was selected as a pilot area. In May, Shendang Town was selected into the list of the first batch of characteristic towns in Jiaxing City. Based on the urban physical examination and evaluation, Shendang Town focuses on the protection, inheritance and activation of historical and cultural heritage, creatively proposes a "pre-operational" development model, and creates a model of urban renewal area of "Shuli Wencheng and Drunken Beauty Shendang". The old town of Shendang is out of the circle, the old buildings are "renewed", and a recognizable town has taken shape.
Create a characteristic IP to crack the "one side of a thousand towns" game
"Hundreds of years old home is nothing more than accumulation of virtue, and the first good thing is to study. Zhang Yuanji, one of the founders of the Commercial Press and a sage of Haiyan, expressed the voice of the readers, which is also a true portrayal of Wencheng and the old town of Shen Dang in the book.
The library in Shendang Town, namely the Shendang Branch of Zhang Yuanji Library, is a good place for book lovers to read every weekend.
Walking into the Shendang Town Culture and Art Center, it is refreshing. The cultural and art center is renovated from several old buildings such as a small theater and a library, and it is tall and bright, and last year's "Our Village Evening" in the province was successfully staged here, attracting many people. The cultural and art center is surrounded by rivers, quiet and clear, and several water ducks swim around in the river, which is a good group of original ecological scenery of the water town, flowing with the unique flavor of the old days. Not far away is a thousand acres of pond, and the scenery of the water town is in full view.
In recent years, Shen Dang has adhered to the principle of "micro transformation and fine upgrading", and resolutely does not engage in large-scale demolition and construction. The Culture and Art Center project, which was renovated from the old factory buildings in the block, was specially tailored by the China Academy of Art and was shortlisted for the "Top Ten Demolition and Renovation Projects" in the province in 2022.
The long years have nourished the profound cultural heritage of the old town of Shendang, and also created its cultural pattern of "one old with nine old", the old streets, old houses, old ancestral halls, old wine, old alleys, old water, old bridges, old temples, and old fishing villages are still vivid, and the unique charm of "small bridges, flowing water, and people" in the water towns of the south of the Yangtze River has been preserved.
Benhu Old Street, on the Gongnong Bridge, under the big camphor tree, move to the easy scene. The Victory Hotel, located at Qiaoqiaotou, is a new Internet celebrity check-in place. Many cultural people came here to see the original life scenes of Yu Hua's pen. If you have time, order a plate of fried dried pork, and then two taels of rice wine, the old town is rising here, and it also makes diners realize the true meaning of "living".
Create characteristic IP and solve the problem of "one side of a thousand towns". The local in-depth excavation of Shen Dang elements in Yu Hua's works, the creation of the "Yu Hua Literary Map, Shen Dang Chapter" literary tour line, to achieve the real-life landing of Yu Hua's works, with "Xu Sanguan Selling Blood" as the prototype to build the Victory Hotel quickly "out of the circle", not only the Yangtze River Delta region, and even the Pearl River Delta guests have come from afar, it is difficult to find a seat on weekends and holidays, with an average daily turnover of more than 10,000 yuan.
A salt pond nourishes the years of the old town. In order to facilitate the storage and transportation of grain, the west bank of Yanjiatang is an old barn - Shendang Barn, which was built in 1955, and its landmark building vertical silo warehouse has survived the years and frosts, and still stands tenaciously.
This former Haiyan central grain depot is about 30 meters high and consists of 20 vertical cylinders. Today, the long-abandoned barn has been perfectly "renewed", with the introduction of a wedding center, a bookstore, a B&B and a café, as well as new cultural and sports activities, bringing popularity and people, and the old barn has been reborn and revitalized.
Old buildings, like the elderly, require regular medical check-ups, and the same is true for urban renewal. Urban physical examination is an important starting point for the implementation of urban renewal actions, the overall planning and construction management, and the promotion of high-quality development of urban human settlements.
Shendang Town adheres to the principle of "no physical examination, no renewal", consolidates the problem orientation of urban physical examination, identifies the crux of the problem of urban development, identifies the renewable resources of 59.33 hectares in key blocks, and plans 12 renewal projects based on the results of physical examination and evaluation of the area. For example, part of the old factory of Shen Dang Cocoon Factory has been transformed into Feng Yixuan, focusing on special private dishes, and the business is quite good.
Victory Hotel
No protection, no transformation, keep the soul of urban renewal
The old town is sparse, born because of the water, beautiful because of the water, and prosperous because of the water. According to the "Haiyan County Atlas" of Tomorrow Qi, it is recorded: "Shendang is a big town, and it is twenty-six miles to the county, and the water is connected in all directions, such as Kip stone, and the people in the northwest of Haiyan go to it." There are five or six hundred factories, and there are often big names in grains, silk cloth, bamboo and wood, oil mills, and quality stores. ”
Drunk and beautiful Shen Dang, the official sauce trough workshop, holding the simplicity and truthfulness. The Taixing Sauce Garden on the old street was built in the thirteenth year of Guangxu (1887), and in November 2018, the old site of the Taixing Sauce Garden was protected and restored, reproducing the scene of the front store and the back shop in the late Qing Dynasty. It is reported that the brewing process of the sauce garden originated from the Yanbang sauce art in Shanghai a hundred years ago, which is traditionally handbrewed and is known for its white soy sauce, which is still in production at present.
"One hundred and three years of ancient wine is unique, and eighteen kinds of wine art are the only ones that are aged. "Not only is the sauce famous, but the old wine of Shendang has gone through more than 100 years of spring and autumn, following the customs of inheritance, and the brewing ceremony is held every year in the beginning of winter. In 2015, the opening ceremony was opened to the public, and guests from all over the world came to experience the winemaking culture of Shendang Old Liquor. Shen Dangren vividly summarized the old liquor brewing skills into eighteen kinds of liquor arts, which shows the exquisite brewing skills.
There is an underground wine cellar with an area of nearly 3,000 square meters in the distillery, with more than 60,000 jars of rice wine and liquor. According to Mr. Pang of the distillery, Shen Dang old wine adheres to the concept of full age, naturally fermented and matured rice wine is pressed, the wine is sterilized and poured into the old altar, sealed with lotus leaves and mud, and put into the underground wine cellar for storage, so that the quality of rice wine is better. The distillery has also cultivated many intangible cultural heritage masters, including Huang Jiangen, the master of repairing the tank, Yao Huiqiang, the master of brewing, and the master of brewing.
Shen Dang strengthened the protection and development of intangible cultural heritage such as "rice wine brewing skills", planned to build a brewing cultural tourism block project, built a brewing museum, and built an industrial closed loop of "research and exhibition + rice wine experience + product marketing", brewed with cultural relics and fermented with time, formed a block-shaped cultural and tourism industry cluster with distinctive characteristics, and further enhanced the integrated development of culture and tourism.
No protection and no transformation, keep the soul of urban renewal. In the process of urban renewal, Shendang focuses on the protection of history and culture and the living inheritance, with the concept of "protecting traditional buildings and retaining memories and nostalgia", using "embroidery" to restore the style and weaving function, repair the historical district, activate the use of intangible cultural heritage, launch the golden business card of "Shendang Brewing", continue to amplify the literary effect of Yuhua, and form Shendang's characteristic cultural IP.
Shen Dang Benhu Old Street
No operation, no construction, focusing on the trend of urban renewal
Implement urban renewal actions, strengthen urban infrastructure construction, and build livable, resilient and smart cities.
"Fully excavate the cultural heritage of Shendang, based on the inspiration of Yu Hua's literary works and the century-old brewing culture, take the opportunity of the pilot project of Shendang Old Street to renew the area, take the urban design of the area as the guide, and create the theme of 'Shuli Wencheng, Drunken Beauty Shendang', and focus on promoting the comprehensive rejuvenation of Shendang Old Town. The main leaders of Shendang Town said.
To this end, Shen Dang anchored the goal, played a good "first move" in urban renewal, conducted a comprehensive physical examination of the market town, systematically sorted out the shortcomings in 15 aspects, identified 59.33 hectares of renewable resources in key blocks, and focused on building four major areas: the old factory area of the beautiful town, Shendang brewing, Benhu Old Street, and culture and art center, and promoted four key projects. Among them, the demonstration construction area of the characteristic town is 28 hectares, and a total of 12 renewal projects are planned, with a total investment of 277 million yuan.
Adhere to the trend of urban renewal without operation and construction. Shen Dang innovatively proposed the "pre-operation" development model of "operation before planning, planning before construction", recruited professional operation teams in advance at the front end of project design, and maximized the preservation of the original space in accordance with the simultaneous development model of "retention, reconstruction, demolition and addition". At the same time, we will strengthen compound utilization and functional superposition, implant multiple functions such as innovative research and development, cultural tourism services, and neighborhood services in the transformation and upgrading of existing assets, and revitalize idle state-owned assets and enhance the value of space through "escrow management".
In 2022, Shen Dang started the transformation of the 50-acre block of the old granary, implemented the pre-operation mode, and successfully introduced professional teams such as Conception Geometry, Yangleyang, and Hive Park to settle in, and transformed the existing assets of the granary into a barn bookstore, coffee factory store, night wish, characteristic homestay, cultural and sports park, coffee work and other business entities and service facilities, making it a creative and cultural industrial park that radiates the surrounding area and integrates into Jiaxing.
The operation is pre-emptive, and the project is in full bloom. Benhu old granary, callus factory and other blocks have also reached in-depth cooperation intentions with Muxinju and Huazhu B&B. The Brewing Cultural Tourism District will be linked with the century-old distillery Shendang Brewing to effectively expand the tourism reception space and functions. The implementation of the Benhu Old Street Renovation Project, continuing the architectural style, cultural characteristics and laneway texture of the old block, has successfully attracted more than 40 special restaurants and more than 10 cultural enterprises to settle in.
Since the beginning of this year, Shendang has revitalized nearly 50,000 square meters of stock assets, and the investment occupancy rate of the "micro-reform and refinement" project has reached more than 90%.
Shendang Town has also made every effort to build a "one center, four plates, one grid" party building to lead the grassroots intelligent governance system, with the grassroots grid team as the main body, relying on the Lao Cai Market Management Office, to achieve effective management of the Lao Cai environment, find problems in a timely manner through the system and report them in a timely manner, promote the closed-loop rectification of temporary emerging problems in Lao Cai, and continuously promote the renewal of Lao Cai and improve the feelings and satisfaction of the masses.
Looking for a dream in the water town, I suddenly looked back, Shen Dang, it turned out that "you" was here.
Barn Basketball Arena
Expert Comments:
Shendang is a provincial-level urban renewal pilot area, and it is also the inspiration for the literary works of the famous contemporary writer Yu Hua.
The first is to stick to the bottom-line thinking. Adhere to the simultaneous development of "retention, reform and demolition", focus on retention, utilization and upgrading, implement the renewal and transformation of Benhu Old Street, continue the architectural style, cultural characteristics, laneway texture, and weaving function of the old block, and at the same time deeply excavate the Shendang elements in Yu Hua's works, create Yu Hua's literary characteristic IP, reshape the market climate of Benhu Old Street through urban renewal, and reproduce the Haiyan version of the "Qingming Riverside Map".
The second is to insist on urban physical examination first. Comprehensively carry out urban physical examinations, adhere to the problem-oriented, divide the urban physical examination units, and find out the difficulties, blockages, and pain points that the masses have strong reactions to, from housing to communities, communities, blocks, and towns. Effectively transform the list of problems into a list of projects, make up for shortcomings and improvements, build and share together, and solve the problems of not only "face" but also "lining". Adhere to the goal-oriented, with the goal of industry-town integration, job-housing balance, ecological livability, etc., to find out the shortcomings and weaknesses that affect the competitiveness, carrying capacity and sustainable development of Shendang Town. Adhere to the result-oriented, take the problems found in the urban physical examination as the focus of Shendang's urban renewal, and promote the urban physical examination and urban renewal work in an integrated manner.
The third is to adhere to the concept of "no operation, no renewal", and attract high-quality operation teams in the early stage of design to ensure the sustainable operation and sustainable economic development of the project.
Shendang takes the provincial pilot as an opportunity to implement urban renewal actions according to local conditions, and forms a set of Shendang experience and models that can be promoted and replicated, which is of great significance for improving people's livelihood, meeting the people's growing needs for a better life, and promoting the structural adjustment and optimization of Shendang town and the improvement of urban quality.
——Jiang Huiqiang, member of the Historical and Cultural Protection and Inheritance Committee of the Science and Technology Committee of the Department of Housing and Urban-Rural Development of Zhejiang Province, Vice President of Planning and Design of Zhejiang Provincial Architectural Design and Research Institute, Senior Engineer
(Photo provided by Haiyan County Housing and Urban-Rural Development Bureau)
Source: Chao News