On the evening of April 25, Wansli released its 2023 annual report, with a net profit attributable to the owners of the parent company of 34.7405 million yuan, a net loss of 1.5902 million yuan in the same period last year, and an operating income of 692 million yuan, a year-on-year increase of 26.1%.
In the first quarter of 2024, the net profit attributable to the owners of the parent company in the first quarter was 13.1145 million yuan, a year-on-year increase of 51.18%, and the operating income was 163 million yuan, a year-on-year increase of 20.36%.
Since its establishment, Wanshililai has always been committed to inheriting, excavating and promoting Chinese silk culture, combining silk with cultural creativity and high-tech, and innovating and launching cultural and creative products with silk as the core on the basis of traditional silk fabrics and silk apparel industry, upgrading from "product manufacturing" to "cultural creation" to "brand building", and is committed to continuously promoting the transformation and upgrading of China's national industry.
"Jumping out of silk to make silk"
According to public information, Wansli combines traditional Chinese silk culture with creative design and digital printing production technology, and specializes in the research and development, design, production and sales of silk-related products. The company's main products can be divided into silk cultural and creative products and OEM silk products according to customer groups and whether they have terminal consumer brands.
In recent years, WENSLI has implemented a multi-brand development strategy, established a clear brand architecture context, and developed comprehensively with "WENSLI" as the main and supplemented by multiple sub-brands. According to different product attributes and target customer groups, implement brand differentiation strategies to achieve clear, focused and personalized positioning of each brand.
Among them, the main brand of "Wanshili" focuses on the development of cultural and creative products, creates a high-end silk cultural brand, focuses on the combination of product consumption scenarios and important festivals and ceremonies in Chinese culture, integrates Chinese silk with Chinese culture and innovates, tells Chinese stories well, shapes national brands, and meets the needs of different enterprises and individuals for high-end business gifts. Among them, "Phoenix House" is a high-end series to create the beauty of oriental art, WENSLI HOME advocates a more simple, elegant, fashionable and artistic contemporary silk home life, "Silk Fragrance Mendi" focuses on small molecule silk protein beauty products, "Xinlan" reflects the young fashion style, and "Hima Oriental" opens online high-end personalized customization.
Adhering to the concept of "jumping out of silk to make silk", Wansli has innovated and developed thousands of silk cultural and creative products, bringing consumers a new experience of creative design and service upgrading in multiple industries. Coupled with the strict control of product quality over the years and the in-depth research and product innovation of silk cultural attributes, the company has become one of the important guarantee units for the concierge service of national grand events.
The aroma of wine is also afraid of deep alleys. In addition to brand building, Wansli continues to make efforts in operation, and continues to expand the market by strengthening online and offline marketing.
In 2023, in terms of channel expansion, Wansli will actively expand the market territory with Hangzhou as the center, radiating the Yangtze River Delta and even the whole country, and has successfully signed cooperation agreements with 16 important cities or regions such as Shanghai, Nanjing, Jinan, and Wuhan. At the same time, the company's cooperation negotiations with Xi'an, Beijing, Shanghai and other places are also actively promoted, paving the way for the company to have greater development space in these core cities in the future.
In addition, the company has continuously and deeply strengthened and refined its online marketing plan, not only focusing on cultivating and expanding the live streaming platform owned by Wanshili, but also actively cooperating with online merchants and live streaming influencers to successfully build online distribution channels.
In terms of platform layout, Wansli has successfully entered many well-known e-commerce platforms such as Tmall, JD.com, Youzan, Douyin, Vipshop, Xiaohongshu, and Channels, and actively deployed mini programs to achieve seamless connection and efficient linkage with offline businesses.
According to the data of the business consultant from January to December 2023, under the category of "silk scarf/scarf" on Tmall in 2023, the sales champion is a double-sided printed square scarf from Wansli, and the double G tilhua wool silk double-sided scarf and wool tilhua scarf under the two luxury brands Gucci and Burberry rank second and third respectively.
The sales of these three silk scarves/scarves on Tmall have exceeded 10 million yuan. The sales volume of Wansli's popular silk scarf "Yulan Fu" broke 13 million yuan, and both sales and sales firmly occupied the first place in this category.
Bravely stand at the forefront of "digitalization".
In the digital era, Wansli Silk stands at the forefront of the trend, perfectly integrates technology and culture, and injects new vitality into the traditional silk industry. With the help of cutting-edge technologies such as artificial intelligence and big data, Wansli Silk has achieved revolutionary breakthroughs in product design, production and other fields.
It is reported that Wansli began to lay out the AIGC field very early, and built a flexible and intelligent production chain, and the world's first GBART digital green printing all-in-one machine with "the fastest 2 hours to get the finished product and zero sewage".
The equipment innovatively integrates the three core technologies of ICOLOR color management, IART double-sided digital printing and GBART digital environmental protection printing and dyeing independently developed by Wansli, and has significant advantages such as pollution-free, small size and fast speed, realizing real flexible manufacturing.
During the Hangzhou Asian Games, consumers can get their hands on a creative Wansli silk scarf through on-site equipment in only 2 hours, and this modern sales and production method has left a deep impression on the world.
The Wansli flower model is the first practical graphic AI model in the global silk industry, which is based on the "500,000+" pattern database of the Wansli AIGC laboratory and the AI image algorithm matrix composed of more than 300 integrated algorithms.
We are fully confident that in the era of artificial intelligence, we will surpass the traditional luxury brands of the West, so that the design becomes convenient, efficient and full of creativity, and meets the aesthetic needs of consumers to the greatest extent. At the press conference of the "Wansli Flower Model" held in January, Li Jianhua, chairman of Wansli Silk, said.
In order to continue to promote the construction of the "Wansli Artificial Intelligence Factory Project", the company launched the project of issuing shares to specific objects during the reporting period, and the total amount of funds to be raised does not exceed 600 million yuan (including the principal number). A few days ago, the civil part of the "Wanshili Artificial Intelligence Factory Project" has been successfully completed.
At present, the economic operation is in a critical period of recovery and development and energy level improvement, structural and cyclical problems are intertwined, and the challenges and difficulties are also increasing. As a pioneer brand dominated by fashion culture and intelligent technology, Wansli continues to embrace new technologies and maintain a leading edge in the new competitive landscape.
At the beginning of this year, Wansli Silk was jointly recognized as a "National Demonstration Base for the Integration of Culture and Technology" by the Ministry of Industry and Information Technology, the Propaganda Department of the Central Committee, the Central Cyberspace Administration of China, the Ministry of Culture and Tourism, and the State Administration of Radio and Television.
"Dreams don't dry up, silk doesn't get old. After receiving this national honor, Li Jianhua made such a voice. As a leading enterprise with silk cultural creativity and high-tech silk technology as its core competitiveness, this honor is not only a recognition of the innovation of Wansli Silk Technology, but also an affirmation of the inheritance and leadership of Wansli in silk culture.
Wansli said that in the future, the company will be based on the industry, the implementation of the ultimate product innovation strategy, scenario-based product customization strategy, high-latitude multi-brand marketing strategy, virtual social human resources strategy, Internet model innovation strategy, artificial intelligence technology incubation strategy, and will try to make full use of artificial intelligence to serve the design, research and development, production of silk, comprehensively improve service capabilities, and consolidate the leading position in the industry.