New customers in the store can't come up, they can't convert; activities don't sell goods, activities that can sell goods don't make money; there is no one when selling goods, and there are long queues when receiving gifts...... This is a common dilemma faced by stores in the elderly health industry.
Judging from this year's market environment, all practitioners may feel that the elderly health industry is facing a reshuffle period, and there are both opportunities and challenges in front of it. With the rapid development of society, the intensification of population aging, and the improvement of people's health awareness, this industry undoubtedly has huge market potential. However, with the transparency of information, the diversification of demand, and the homogenization of products, the market is fighting routines and prices, and they are all fighting blood.
How to break through the predicament and seize the opportunity in this special period has become a difficult problem in front of us!
Of course, those markets that are accustomed to doing fast sales are still looking for models and routines, but now that the market has changed, customers have changed, coupled with the strengthening of supervision, there are fewer and fewer opportunities to rely on opportunism to make profits, and the risk is extremely high. So how do colleagues in the geriatric health industry find a breakthrough in the problem?
I firmly believe that the key lies in service, and it is the kind of professional and precise service!
But what about real-world dealers? They are completely unaware of these problems:
Nowadays, the needs of customers for health services are changing profoundly. They are no longer satisfied with a simple product or a gift. As the elderly health market continues to heat up, more and more companies are pouring into this blue ocean, and the market competition has become more and more fierce. In such a competitive market environment, if a store wants to stand out and be known and loved by more people, it must find its own characteristics and advantages.
For example, we can work with the health guide to do some public welfare activities such as "Comprehensive Reading, Healthy China", "Smart Communication, Rainbow Project", "Happiness for the Elderly", "Health and Learning", etc., so that customers can feel our difference. At the same time, we have also established a memorable brand image of a wellness guide, such as a chic store decoration, a unique logo, etc., so that customers can recognize our store at a glance.
Some dealers are too much in pursuit of short-term interests, and once they have established contact with customers, they can't wait to engage in routine patterns. Frequent sales, and even higher false and routine models, this kind of behavior often makes customers feel disgusted. In fact, the core of store operations is to build a long-term relationship of trust and professional service, and only by giving customers enough time to understand and recognize us, they may be willing to pay for our products or services.
Impetuous mindset is also one of the causes of the problem. Some bosses are eager to scale up in the early stages of their business, hiring a large number of people, hoping to achieve quick profitability through large-scale investment. However, without a solid foundation, it is difficult to achieve long-term profitability, even if it is large.
In addition, it is also a common mistake to focus too much on product marketing and ignore brand building. Although the quality of the product itself is the key factor in attracting customers, the influence of the brand cannot be ignored in the operation of the private domain community. Dealers should focus on shaping their professional image and corporate culture, and when customers have a sense of trust in you, they are more likely to pay for your products or services and keep coming back for more. Therefore, colleagues, we need to abandon the impetuous and short-sighted mentality, serve customers with a more professional, dedicated and attentive attitude, and establish a deep relationship with them. We want to be clear that we are providing health solutions to our customers, not just salesmen of health supplements. Through solid operation and accumulation, we will be able to break through the predicament and achieve the long-term development of the store.