In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment and imagining new wonderful, opportunities and a promising future.
Spring and scenery are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · In an exclusive interview with the theme of "New Vision - Opening a Smart Future of Mobility", Ran Jin, Director of Brand Promotion of Changan Qiyuan, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
A big leap forward E07 opens a new chapter in digital high-end
First of all, Ran Zhen gave us a detailed introduction to the positioning and achievements of Chang'an Qiyuan. He pointed out that Changan Qiyuan, one of the three major new energy brands of Changan Automobile, was officially launched on August 27, 2023, and started full delivery on October 30 of the same year. What is remarkable is that in just 5 months, Changan Qiyuan's sales have exceeded the 70,000 mark. This achievement not only marks a major leap forward for Changan Automobile in the field of new energy, but also reflects the key role played by Changan Qiyuan in promoting the company's transformation to intelligence and low-carbon.
For consumers, Changan Qiyuan provides not only a car, but also a high-end, natural and intelligent life enjoyment. It is committed to meeting the growing demand for digital experience and playing a leading role in the development of Changan Automobile's new energy and intelligence.
In short, Changan Qiyuan represents the future development direction of Changan Automobile in the field of new energy and is an important part of the company's strategic transformation.
When asked about the significance of Changan Qiyuan E07 to the Qiyuan brand. He elaborated on the key role of E07 in the development of the brand. Ran pointed out that the debut of Changan Qiyuan E07 at the brand booth attracted much attention. The Kaizen brand is divided into three series: A, Q and E, of which the A series and Q series, including the mid-to-large luxury sedan A07 and A05 boutique family sedan and SUV Q05, have been successfully launched. The E07, as a representative of the new automotive digital premium series, is expected to be delivered to consumers by the fourth quarter of this year.
E07 not only represents Changan Qiyuan's in-depth exploration in the field of digitalization, but also marks the brand's adoption of a new platform, SDA's central ring network architecture. This technology is extremely rare in the industry, and only two brands have it. Therefore, the launch of E07 is expected to significantly enhance the awareness and consumer preference of the Kaizen brand, and further consolidate its positioning in the high-end market.
Technological innovation brings a new experience of intelligent driving
It is worth mentioning that Ran Zhen also elaborated on the unique advantages of Changan Qiyuan Digital Intelligence AI Electric Drive 2.0 compared with other brands.
Ran pointed out that the reason why Changan Automobile's A and Q series products were able to quickly exceed 70,000 units was mainly due to the company's advanced new technology. Changan Automobile's Blue Whale power system, which is popular with users, has been upgraded and launched the new Blue Whale Power Digital AI Electric Drive 2.0 version. The core strength of this technology is its adaptive optimization capability, which can be continuously improved over time, providing users with two different driving experiences: range extender and plug-in hybrid.
In addition, Changan Automobile adopts the industry's unique ten-layer flat wire technology, which makes the product have significant advantages in performance. As Ran said, although the cost of 10-layer flat wire technology is higher than that of 6-layer, it is more superior in performance, similar to the superiority of quad-core processors over two-core, and the efficiency of computer computing speed beyond the human brain. Changan Automobile's entire powertrain is driven by intelligent algorithms, which not only improves the driving experience, but also enhances the vehicle's economy.
Ran also used a specific example to illustrate the intelligence of digital AI intelligent algorithms.
He mentioned that in the case of uphill driving, the traditional driving mode needs to increase the throttle to increase power, but Changan Automobile's digital AI intelligent algorithm can automatically adjust the acceleration when the navigation system recognizes the slope ahead, without the driver having to change the force of the accelerator. This intelligent adjustment not only improves driving comfort, but also optimizes fuel economy.
After that, Ran Zhen emphasized that the digital AI electric drive technology is not only equipped with the new Blue Whale power system, but has also become a technical symbol of the comprehensive upgrade and empowerment of all models of Changan Qiyuan. This shows Changan Automobile's firm determination in technological innovation and product upgrading, as well as its deep insight into the future automotive industry.
Kaizen "True Fragrance" series is an exemplary example of intelligent technology and excellent performance
For Changan Qiyuan not long ago, Changan Qiyuan successively launched the A07 true fragrance version and A05/Q05 true fragrance version, people can't help but wonder where the "true fragrance" of these models is reflected. Ran Zhen elaborated on this.
He said that since the beginning of the year, BYD has led the glory of the industry, with the advantage of electricity cost lower than fuel, Changan Qiyuan has followed its footsteps. In particular, the A07 true fragrance version has won wide recognition in the market for its excellent cost performance and intelligent level. For example, the 710 pure electric version of the model highlights its advantages in range with its slogan of "710 battery life, the lowest price on the whole network".
In addition to the range, the A07 True Fragrance has also been awarded a C-NCAP five-star safety car rating, which is further proof of its excellent performance in terms of safety. At the moment when appearance is paramount, the A07 True Fragrance Edition also spares no effort in the exterior design, equipped with high-end configurations such as frameless electric suction doors, V70 wheels, massage seats and fragrance systems, as well as a 16-speaker audio system, which together create a high-end and elegant driving experience. As a representative of Changan Qiyuan's mid-to-high-end sedan, the A07 True Fragrance Edition is not only the brand's first creation, but also its first flagship product, symbolizing the brand's innovation and progress. This year, the launch of E07 marks the further development of Changan Qiyuan in the field of digitalization.
For the A05 and Q05, the two models positioned as family boutique cars, their "true fragrance" lies in two points: first, they are the only models in the 90,000 yuan level that provide twin electric hybrid long-range cars. The "twin electric hybrid" here refers to the advanced digital AI electric drive technology, which enables the vehicle to continuously evolve during use, from a plug-in hybrid model to an extended-range electric vehicle, which can be achieved with just one button operation.
Secondly, they offer the only long range in their class, providing consumers with more choice, while also providing a better choice for mainstream consumers. Changan Qiyuan promises to continue to iterate and optimize the digital AI electric drive technology to improve product performance.
It is worth mentioning that Ran Zhen emphasized that Changan Qiyuan, together with BYD, is committed to making the new energy models of Chinese brands bigger and stronger, which is the true meaning of "true fragrance to glory".
High hopes to become a new engine for new energy growth
When it comes to Changan Qiyuan's sales expectations this year and the path to achieve these goals, Ran said that as one of Changan's three major new energy brands, Qiyuan's sales target for this year is about 250,000 units. He mentioned that although it may take a year or two for many new energy brands to exceed 10,000 units in sales, Changan Qiyuan has already delivered 15,228 units in a single month in the past March. Based on this development trend, Ran believes that the day when Qiyuan's monthly delivery volume will exceed 20,000 units is not far off.
Finally, Mr. Ran further elaborated on the high importance and expectations of Changan Group for the Kaizen brand, and made it clear that the Group positions it as the backbone of sales growth.
He revealed that with the launch of new models in the second half of this year, especially the highly anticipated E07 and the upcoming flagship SUV series, Qiyuan's sales are expected to usher in a significant jump. In addition, Ran also specifically mentioned key product lines such as the 798, 657 and 390, suggesting that the launch of these ace models will further consolidate Qiyuan's competitiveness in the market and provide solid support for its sales growth. At the end of the conversation, Ran Jin looked forward to the grand blueprint of Qiyuan, that is, through continuous product innovation and market expansion, the brand's sales scale will increase to 1.5 million units, showing Changan Qiyuan's ambition on the road of future development.
Write at the end
It can be said that through the in-depth sharing with Ran Zhen, we can feel the rapid development and innovative spirit of Changan Qiyuan in the field of new energy vehicles. Changan Qiyuan has not only achieved remarkable sales results in a short period of time, but also demonstrated its firm determination to improve product performance and user experience through technological innovation, such as the new Blue Whale Power Digital AI Electric Drive Version 2.0 and the 10-layer flat wire technology. In particular, the launch of E07 indicates the further development of the brand in the field of digitalization and intelligence, as well as the in-depth layout of the high-end market.
At the same time, Changan Qiyuan's "True Fragrance" series models have won market recognition for their cost-effective and intelligent configuration, reflecting Changan Automobile's deep understanding of consumer needs. Overall, Changan Qiyuan's achievements and future plans demonstrate the competitiveness and development potential of Chinese brands in the NEV market, and people are looking forward to their future performance.