Today, supermarket shelves are filled with more and more varieties of milk, and fresh concepts are emerging. The dairy industry is ushering in a wave of "technological innovation", from organic feed to ice Bock technology to Jersey cattle breeds, companies are actively exploring industry breakthroughs in all dimensions. In the field of additive-free, Jane Eyre, as a leader, started from A2 type milk and launched Father's Love Ranch fresh milk, pushing the industry to a new height.
A2 milk is one of the hot trends in the dairy industry in recent years. According to a report released by Fior Markets, the global A2 milk market was valued at $5.89 billion in 2018 and is expected to soar to $21.39 billion by 2026 at a CAGR of 17.03%.
Type A2 milk is considered to be more friendly to the human stomach and intestines than type A1, and has properties such as being more easily absorbed, which is a blessing for "milk intolerance" consumer groups. Purebred A2 cows that produce A2 protein milk containing only A2 beta-casein make up only about 30% of the total number of dairy cows. As a result, the scarcity of milk sources supports the high premium rate of A2 milk.
Jane Eyre, who has always been leading the low-temperature yogurt track, had an early insight into this industry outlet and laid out it in advance. Jane Eyre started from the source and established a father's love pasture specially designed for children in the grassland of Fengning Bashang in Hebei Province, a high-quality milk source belt at 41 degrees north latitude. This pasture has superior natural conditions, a temperate climate and abundant sunshine resources, with an annual sunshine time of up to 2500~3200 hours. At the same time, benefiting from the nourishment of the national second-class water source protection area, it has created an ideal growth environment for dairy cows.
More importantly, Jane Eyre has established stricter screening standards for dairy cows, and imported purebred Holstein cows use genetic testing technology to screen out only 30% of purebred rare A2 cows, providing A2 β-casein raw milk supply for Father's Love Ranch fresh milk. In addition, in the breeding process, Jane Eyre resolutely does not use any estrogen, growth hormone and other exogenous artificial hormones, so that cows can grow and produce milk naturally, because of these efforts, Father's Love Ranch has passed the SGS "Hormone-free Dairy Farming Technical Specifications" certification for two consecutive years in 2022~2023, becoming the only pasture in China that meets this standard.
In today's highly competitive dairy market, Jane Eyre has successfully occupied a place in the market segment with its accurate insight and in-depth layout of A2 milk. The rise of A2 milk is a microcosm of the segmentation of dairy categories. As consumers become more concerned about health and nutrition, the dairy market will be more diversified and personalized in the future. Those companies that can keep up with the pulse of the market and grasp the consumer trend will stand out from the competition in the future.