On April 25, 2024, at the Beijing International Automobile Exhibition, Nissan Motor unveiled its new strategy and product lineup in the Chinese market to the world with the theme of "New Era, 'New' Nissan in China". Against the backdrop of great changes in the global automotive industry, Nissan Motor has demonstrated its deep commitment and firm confidence in the Chinese market by launching a number of new energy concept vehicles and strengthening cooperation with local Chinese companies.
At this auto show, Nissan Motor unveiled its strong lineup of electric drive products, including five new energy concept cars developed based on the needs of Chinese users. These models not only represent Nissan's latest achievements in the field of intelligence and electric drive, but also indicate its future development direction. At the same time, the Nissan Hyper Force electric concept car and Nissan Hyper Punk pure electric concept car also made their debut in China at this year's auto show, demonstrating Nissan's vision for future high-performance pure electric vehicles and the pursuit of personalized travel experience.
At the press conference, Mr. Makoto Uchida, President and CEO of Nissan Motor Company, said, "The Chinese market is changing dramatically, and Nissan Motor needs to respond quickly and remain competitive. That's why we've developed a balanced and focused strategy tailored specifically for the Chinese market under our new strategic plan, 'The Arc'. He further emphasized that Nissan will promote its development in the Chinese market through three pillars: introducing more new energy vehicles, combining local strengths and global capabilities, and transforming its operating model.
In order to meet the needs of Chinese consumers for diversified travel, Nissan Motor has launched five new energy concept vehicles. These models have been developed based on the specific needs of the Chinese market and are equipped with pure electric and plug-in hybrid technologies. The Nissan Epoch Concept is designed for young urban and suburban users to provide a convenient and comfortable living experience through a virtual personal assistant, the Nissan Epic Concept is for urban adventurers with autonomous driving and power for outdoor activities, the Nissan Era Concept is designed for young business people to support a comprehensive urban lifestyle, and the Nissan Evo Concept is designed to meet the entertainment needs of the whole family and create memories with the whole family.
In terms of intelligent and electric drive transformation, Nissan Motor has also shown strong strength. With 77 years of history of electrification technology, Nissan Motor has accelerated its transformation to intelligent and electric drive in the Chinese market, and has a more balanced product lineup to meet the diverse needs of users. With the introduction of innovative technologies such as the next-generation ProPILOT technology, enhanced NCM lithium-ion batteries, LFP batteries, and all-solid-state batteries (ASSB), Nissan Motor Co., Ltd. has diversified solutions to meet the needs of different consumers.
In addition to product-level innovations, Nissan Motor has also unveiled a new brand proposition, "Fun by NI". This proposition not only represents Nissan's spirit of innovation and pursuit of a better life, but also reflects its commitment to meeting diverse needs with consumers at the center. Through the promotion of this brand proposition, Nissan hopes to establish a closer connection with Chinese consumers and create a better future together.
At the auto show, Nissan also showcased its latest progress in the field of intelligence. By partnering with leading companies in China's smart space, Nissan is bringing exciting smart systems and AI-based mobility services to users in China and around the world, by injecting AI and other smart technologies into its products and services. Nissan is actively expanding its partnerships, building a broader ecosystem, and jointly promoting the development of intelligent and electric drives to meet the growing mobility needs of Chinese consumers.
As one of Nissan's core markets, Nissan has witnessed and been deeply involved in the development of China's automotive industry over the past 50 years. As one of the first global car companies to enter China, Nissan continues to invest in the Chinese market, deepen its efforts, and build a localized ecosystem. Through a solid partnership with Dongfeng Motor Group, Nissan Motor has developed a strong local ecosystem covering design, R&D, supply chain, and local talent training by keeping its value commitment to quality, performance, technical capabilities and customer service, and always paying attention to the needs of Chinese customers.
In November 2023, Dongfeng Motor Co., Ltd., Nissan's joint venture in China, announced a new strategy "Qi DNA+" to continuously promote "in China, for China" with "Chinese standards, Chinese speed, and Chinese assets", and further extend the win-win value created by the Chinese market to the world, and announced that it plans to start exporting finished vehicles in 2025, and will achieve an export target of 100,000 units in the first phase.
Nissan Motor is committed to becoming a leader in the most enjoyable life through brand renewal, and to meet the personalized mobility experience of each "NI". This new brand proposition not only represents Nissan's innovative spirit and pursuit of a better life, but also represents Nissan's commitment to the diverse needs of every consumer. In the face of fierce market competition, Nissan will adhere to the corporate purpose of "promoting innovation and enriching people's lives", abide by the commitment of "in China, for China", and focus on the Chinese market and co-create with global resources under the inspiration of the new brand proposition. Focusing on all touchpoints such as technology, products, and services, we will accelerate the transformation of intelligence and electric drive, and work with Chinese partners to provide consumers with an enjoyable future mobility experience that meets user needs.
As the global automotive industry enters a new era, Nissan Motor is leading the intelligent and electric transformation of the Chinese and global automotive market with its profound technical background, innovative product lineup and forward-looking strategic layout. In the future, Nissan Motor will continue to deepen the Chinese market and work together with partners to create a better future.