Ora, a new energy vehicle that loves women more, has been favored by 460,000 users around the world, of which 75% are women. At this Beijing International Auto Show, ORA brought the latest upgrade of the "trendy play pair" - the 2024 ORA Good Cat > Mulan Edition, of which ORA Good Cat launched two endurance versions of 401km and 501km, with a guide price of 105,800 yuan, and the guide price of the new GT Mulan version starting at 119,800 yuan. In addition, the Lightning Cat Bright Night Edition and the Ballerina National Style Edition also landed at the Beijing International Auto Show, showing the unique charm of the ORA brand to the global audience.
There is no price increase for the 2024 Good Cat
The 2024 Good Cat has upgraded many configurations compared to the current model, and has achieved no price increase in the configuration, showing full sincerity. For example, the 2024 Ora Good Cat Comfort upgraded leather seats and leather steering wheel, and added V2L external discharge, blackened wheels and other configurations; luxury upgrades can open the panoramic sunroof, and add V2L external discharge, blackened wheels and other configurations; Honorable standard intelligent assisted driving optional package, blackened wheels and other configurations, these versions of the additional configuration value are about 8000 yuan. The 2024 Ora Good Cat GT Mulan Edition Luxury Edition has upgraded features such as an openable panoramic sunroof, and the Honor model comes standard with features such as an intelligent assisted driving option package, bringing users a higher-level smart travel experience with an additional configuration worth 10,000 yuan.
Good cats have become "trendy play partners"
Ora Good Cat can be described as a car rim with a clear appearance, retro futurism and unique charm, which has attracted the attention of many young women. On the basis of the original Morandi color, the new good cat has added ragdoll white and smoke cold gray, and the visual effect is very good, giving users who like a variety of choices more abundant. The new model also comes standard with high-gloss mirror-gloss blacked-out wheels for a sporty look. The interior of the car is decorated with up to 5 romantic interior colors and 3D-Mesh wrapping technology to create a light luxury texture.
In addition to the improvement of appearance and temperament, the 2024 Ora Good Cat has also been strengthened in terms of functionality, and the new car is equipped with V2L external discharge function as standard, and the outdoor camping playability is higher.
The strength of the street is out, easy to park and enjoy safety
The new car is also equipped with a L2 intelligent driving assistance system, adding five functions: voice opening automatic parking, AI automatic parking, mobile phone remote parking, transparent chassis, and intelligent track reversing, so that novice drivers can easily cope with various parking environments. The mobile app also allows users to turn on the air conditioning, heat or cool the steering wheel/seats in advance, and automatically raise the windows when the car is locked, all of which bring more comfort and convenience.
As a powerful player born from the high-standard pure electric architecture of Great Wall Motor's lemon platform, the 2024 Good Cat not only has an ultra-high-strength steel body frame, a "cage" welded structure, three force transmission channels on the side, etc., the overall impact resistance and torsion resistance are stronger, but also has a number of active and passive safety configurations, 416 vehicle electrical safety protection, 24-hour full-time monitoring &24-hour pre-warning, five major system linkage and other measures to ensure electrical safety.
GT Mulan Edition: Cool and reassuring
The more cool and dynamic 2024 Ora Good Cat GT Mulan Edition has a retro sporty appearance and a refined presentation of a light luxury cockpit, and the whole series is equipped with a panoramic sunroof as standard, bringing users a more open and free feeling. The new car is equipped with an optional intelligent assisted driving package as standard, with AI automatic parking, mobile phone remote parking, transparent chassis, voice opening automatic parking, intelligent track reversing five parking assistance functions, as well as adaptive cruise, traffic jam assist, lane centering, intelligent cornering and other functions, and in terms of safety, there are more lane departure warning, automatic emergency braking, front collision warning, blind spot monitoring and other functions, so that users can travel longer distances more easily and at ease, and avoid the impact of driving fatigue to the greatest extent.
Gain recognition from overseas markets, and further advance the global strategy
Since October 2021, when Ora Good Cat first "went to sea", this young and energetic brand has successfully entered five continents, including Germany, the United Kingdom, Sweden, Thailand, Australia, Brazil, Mexico and other countries and regions, and has a good record. Specific to the category of Ora Good Cat, its global cumulative sales have exceeded 220,000 units, and it has gained the favor of young customers around the world.
In the past four years, ORA Good Cat has successively obtained the European E-NCAP "Safety Five-Star" and Green NCAP "Environmental Protection Five-Star" certification, and has received a five-star safety rating from A-NCAP SAFETY, an independent organization for automotive safety in Australia and New Zealand, becoming the first Chinese brand model to be nominated for "World City Car of the Year". Such a performance is not only the glory of the ORA brand and Great Wall Motors, but also the pride of China's new energy vehicles.
According to the plan, in the next three years, ORA will fully cover the A0-C-class market, and all models of the dual product line of sedans and SUVs will go overseas, anchoring a higher and farther globalization goal, comprehensively laying out overseas markets, and successively entering about 92 countries and regions in eight regions, including Europe, the Middle East, Latin America, North Africa, South Africa, Australia, Eurasia, and ASEAN. From production in China and global sales to global production and global sales, Euler will fully open the advancement from single product going overseas to "ecological going overseas" of the whole value system, and open a new era of globalization 2.0.