Since 2015, UBM Sinoexpo International Exhibition Co., Ltd. introduced the World Coffee Brewing Competition (WBrC) to China, it has received widespread attention and popularity. It not only provides a platform for elite baristas to showcase their skills, share coffee knowledge and innovative brewing methods, but also show the public the infinite charm of coffee through fierce competitions and cups of mellow coffee.
Barsetto, the world's leading coffee machine brand, adheres to the brand vision of "making the world more aware of coffee culture", and has been the event sponsor of the World Coffee Brewing Competition China (CBrC) for many years. The two parties have joined forces to promote the popularization of the deep culture of coffee and stimulate the innovation of coffee quality through the wide influence of the event.
Elevate your extraction skills and bring coffee back to its roots
The World Coffee Brewing Competition China (CBrC) is a competition for hand-poured coffee extraction, with the aim of returning baristas to their roots, making high-quality coffee for customers, and striving to improve the professional standards of artisanal coffee extraction and service.
The competition is divided into two parts: designated brew and optional brew, and the 2024 CBrC has updated some of the competition rules to further increase the requirements for baristas' own brewing skills. In the designated brewing, the contestants can only obtain the competition beans 30 minutes before the competition, and need to adjust the best brewing plan in the shortest time with limited competition beans and competition water, and make three cups of coffee with the same taste at the same time. In the self-selected brewing, the contestants not only need to make three cups of coffee in a limited time, but also need to make a presentation to the judges, including the choice of beans, the theme of the performance, the flavor of the coffee, the brewing techniques and parameters, etc.
In the end, not only the flavor of the coffee must be impressive, but also the smoothness of the introduction, brewing and service will be judged to select the best performer in the entire brewing process.
The last stop of the 2024CBrC and the Shanghai finals came to a successful conclusion
The 2024CBrC competition has gone through 8 major stations of Urumqi-Dalian-Yixing-Nanning-Taizhou-Shenzhen-Guiyang-Nanjing, and a total of nearly 200 players have participated in the competition in each sub-division. On March 27~30, 2024, 2024CBrC ushered in its last stop at the National Convention and Exhibition Center in Hongqiao, Shanghai. 36 finalists from all over the country will compete for the overall championship on the stage of the 2024 World Coffee Brewing Competition China Finals.
After fierce competition, Peng Jinyang won the championship of the 2024 World Coffee Brewing Competition China Finals with his outstanding performance, and got the ticket to represent China in the World Coffee Brewing Competition (WBrC). It is worth mentioning that he won the CBrC championship in 2022 and finished 5th in the WBrC competition, and hopefully he can achieve another great result this time.
As the chief sponsor of the 2024CBrC, Barsetto not only prepared a Barsetto smart pour-over coffee machine BAP-O2 for the champion Peng Jinyang, but also the second to sixth players will also receive a new grinder E6Air and a coffee tasting cup respectively to express their recognition of their outstanding performance in the field.
The end does not mean the end, but also a new beginning. In the future, Barsetto will continue to work with CBrC to show coffee lovers the complexity and artistry of coffee brewing, increase people's awareness of the diversity and depth of coffee, and strive to promote the popularization of coffee culture and jointly write a new chapter in Chinese coffee.