Since 2024, AVATR 11 has been either on the way to upgrade its products or upgrade its car purchase rights, and its strength interprets that "only it surpasses AVATR 11".
At the beginning of January, the AVATR 11 Hongmeng version of the intelligent sharing upgrade was launched, optimizing and upgrading the intelligent driving, seat and chassis; at the end of January, the OTA upgrade of the AVATR.OS 2.2.0 version was ushered in; at the beginning of March, the OTA upgrade was launched again, and the intelligent driving pilot assistance that does not rely on high-precision maps was launched; in the middle of March, the AVATR 11 Qianli intelligent driving model was launched, with a limited-time price starting at 250,000 yuan; in April, on the eve of the opening of the 2024 Beijing Auto Show, the AVATR 11 2024 model took the lead in grabbing the headlines and achieving six luxury upgrades.
In terms of product strength, market sales and price, AVATR 11 has had a great impact on BBA, which once sat firmly in the 300,000-level market, and AVATR 11, which was born with a golden key, is not inferior to BBA at the level of brand added value, which can be described as an all-round pursuit. Now that the AVATR 11 2024 model has arrived, it has set a new luxury benchmark, once again breaking the ceiling of the same price in terms of luxury, intelligent driving, and comfort.
The "Chinese content" is full, and the wisdom is far ahead
With the endorsement of Huawei, the birth of AVATR 11's intelligent driving is the top stream, and it continues to carry out OTA upgrades, which not only has an absolute leading advantage over traditional luxury brands such as BBA, but also the level of the first echelon of the industry even if you look at the whole market. From the three-lidar solution with integrated hidden design, to NCA's ability to open without maps without high-precision maps, to the fact that you can buy it at a limited-time price of 250,000 yuan, AVATR 11 frequently subverts industry cognition. Intelligent driving has undoubtedly become the most powerful product core of AVATR 11.
However, the evolution of science and technology is endless, and the AVATR 11 2024 model has once again comprehensively upgraded intelligent driving, and the level of intelligence has jumped, setting a new standard in ease of use and safety. Huawei's advanced intelligent driving system ADS 2.0 has been upgraded to add Lateral Obstacle Collision Avoidance (LOCP), which once again improves the ability of lateral collision avoidance. For example, when the vehicle deviates from its own lane or changes lanes to the sides, and is about to collide with an obstacle next to it, the system will recognize and assist the driver to turn the steering wheel back to the original lane.
Compared with the traditional ELKA system, Lateral Obstacle Collision Avoidance (LOCP) can identify not only vehicles and two-wheelers, but also "non-whitelisted" obstacles such as drainage horses, rows of cones, road edges, and fences. In the face of these situations, even if the driver makes his own judgment, he may not be able to respond in such a timely and flexible manner. Combined with the forward and backward collision avoidance capabilities, the AVATR 11 2024 model can be said to achieve higher safety without dead angle protection.
In addition, the urban NCA/LCC has also evolved to recognize some special lanes, such as tidal lanes and bus lanes, to deal with complex urban roads more calmly. In addition, the functions of intelligent parking and tracking and reversing have also been greatly upgraded, among which the industry's first valet parking (AVP) function can support surface parking lots, and parking can also be intelligently driven.
In addition to Huawei's high-end intelligent driving system ADS 2.0, the AVATR 11 2024 model also has the Hongmeng system, which is known as the "ceiling of the car machine", with warm interaction and avant-garde experience, and the "content" of the whole vehicle is full. And such an intelligent driving experience is rare among traditional luxury brands, let alone at the 300,000 level.
The materials and configuration are upgraded, subverting the luxury standard
In terms of luxury and comfort, traditional luxury brands such as BBA have a strong voice, but the highly innovative AVATR has also understood luxury, and the AVATR 11 2024 model has been further upgraded in terms of materials and configurations, interpreting the new luxury standard.
Among them, in terms of audio that luxury brands generally pursue the ultimate experience, AVATR 11 2024 is equipped with the excellent sound system of British Treasure, which is a senior player in the field of car audio, Jaguar Land Rover is a loyal user of British Treasure, many of its models use this brand, and Ferrari, McLaren, these top sports cars have also cooperated with British Treasure. It can be said that the name of the British treasure represents the luxury level of this car to some extent.
The AVATR 11 2024 audio system uses six core technologies of British Treasure, including Horizon, Intelli-Q, Re-Q, True Time, Digital Precision and Perfect Balance, the industry's only audio technology, such as Horizon technology, can adapt to a variety of speaker layouts, people sitting in the car listening to music, there will be a sense of wearing headphones, can feel more immersive, more comfortable music beats.
Not only that, the AVATR 11 2024 model is equipped with 25 speakers as standard, and is equipped with the first PA3 DSP power amplifier platform for the first time in China, with 2016W power amplifier power. You know,The recent hot XiaomiSU7 is also equipped with 25 speakers,But in fact,AVAThe sound quality is better。
In terms of other luxury configurations, the AVATR 11 2024 model is equipped with dual zero-gravity seats in the front row as standard, and the seat cover is made of full-grain semi-aniline leather. The double zero-gravity seat refers to the weightless posture of astronauts in a weightless state in a weightless state, allowing people to be in a stress-free, extremely relaxed and comfortable state, coupled with the 12-way electric adjustment of the seat, the electric adjustment of the leg rest and the heating function, which greatly relieves the fatigue of long-distance driving. The semi-aniline leather is even more exquisite, delicate to the touch, breathable, from the visual to the tactile is the level of top leather, its luxury feel is comparable to the luxury PRADA bag.
In addition, the AVATR 11 2024 adopts high-grade leather in the covering material of the door panel, and adds a ventilation and heating function for the rear seats, so that rear passengers can also have a distinguished VIP experience, and the luxury comfort standard of the same price range is raised to a new height.
AVATR 11 2024 Tough BBA, not only far ahead of intelligent driving, but also entered the home of traditional luxury brands, staged a counterattack battle in the dimension of high-end luxury, taking into account high-end luxury and warm and considerate, and redefining new luxury, which can be said to be a subversion of the luxury car market by the trend of intelligent and electrified industries.
A new generation of luxury design that is in a league of its own
From calm atmosphere to future technology, the aesthetic orientation of the luxury car market has also undergone great changes in the tide of industry change. In the past, when we judged whether the design of a car was luxurious, most of the standards were aura and atmospheric, but now the luxury standard has been connected with the future of travel, and the aesthetics of intelligent technology has become a new trend, and the AVATR 11 2024 model is a typical representative.
AVATR is a design-driven brand, as the brand's first model debut, AVATR 11 is an instant hit with amazing designs such as emotional vortex Vortex, in the field of automotive design, AVATR 11 is almost zero negative reviews, and its expression of purity, forward-looking and the ultimate pursuit of perfection is unprecedented in the industry.
The AVATR 11 2024 model has been further upgraded in terms of design, adding a new bright gold car color and a twilight purple/smoke white interior theme. Among them, the new Hui Gold car color will show different colors under different light and shadow, and it will have a different look and feel during the day and night, cloudy and sunny days. Different from other models that create different light and shadow through the staggered outline of the line surface, AVATR 11 2024 can really "change color", because it uses a rare color-changing effect pigment in the industry, and through an extremely complex production process, it has such a pure and shiny color effect, and the feature of "changing color with the corner" is even more unique, interpreting a kind of personality and different luxury.
The new Twilight Purple/Smoke White interior theme is also remarkable, with the two colors working in harmony to create both clash and unity, making the cabin look elegant and poetic. Among them, the instrument panel, four-door pillars, ceiling and other high areas are made of twilight purple, and the lower areas such as seats are smoked white, one is deep and the other is bright, creating an open and pure cabin atmosphere.
From the golden ratio full of tension, to the emotional intelligence that transcends the eras, to the perfect integration of function and design, AVATAR's ultimate pursuit of luxury design has never changed. The interior and exterior design of AVATR 11 2024 has once again made breakthroughs and innovations, interpreting the new generation of luxury design, opening up the luxury tentacles of consumers from the perspective of perception and touch, and bringing more emotional added value, which can be described as unique.
As a future intelligent luxury SUV, AVATR 11 2024 has become a new luxury benchmark with its innovative forward-looking design, industry-leading intelligent technology, and superior luxury comfort. At present, consumers' consumption concepts have undergone fundamental changes, and the pursuit of luxury cars is no longer brand-only, but more pursuit of innovative technology and unique personality, which has achieved some "BBA" that has grown up in the new era, including AVATAR.
After realizing the six luxury upgrades, AVATR 11 2024 has industry-leading mapless intelligent driving, a British treasure audio that marks luxury, a color-changing Hui gold paint, luxurious and considerate double zero gravity seats and semi-aniline leather, and has become the king of 30-400,000 luxury SUVs, which is very recommended to buy!