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Agriculture, culture and tourism are deeply integrated, and the old cultural context is renewed|Shunshan Town activates the new kinetic energy of rural industry

author:Jiangsu Business Daily

In recent years, Tianning District of Changzhou City has actively explored the two-way sustainable conversion channel of the "two mountains" theory, and has embarked on a value conversion path of "keeping lucid waters and lush mountains in exchange for gold and silver mountains", "reproducing lucid waters and lush mountains and retaining gold and silver mountains" and "drawing lucid waters and green mountains and creating gold and silver mountains". It is precisely because of this good mountain and water that the "Changzhou Jiangnan Canal Shunshan and Shunshui Protection and Development Project" has been shortlisted for the provincial major project library, accelerating the overall protection, environmental remediation and management and utilization of ancient towns along the canal such as Jiaoxi Ancient Town, and building a "fast track" between the government's allocation of resources and the maintenance of cultural heritage.

The Jiangnan Canal was dug in the Spring and Autumn Period, and the 23.4-kilometer Changzhou section of the Grand Canal, which is listed as a world cultural heritage, is an important part of the Jiangnan Canal, and the Gushun River is one of the important water systems. In 2021, Tianning launched the Changzhou Jiangnan Canal "Shunshan Shunshui" protection and development project, through the protection of Shunshan Shunhe Mountain water resources, the inheritance and utilization of Shundi Jizha ancestral culture, the improvement of the living environment along the line, and the promotion of the integrated development of agriculture, culture and tourism, and with Jiaoxi Ancient Town, Sidun Ruins, Chajiawan Beautiful Rural Construction and other projects, to create a pilot project representing the Yangtze River Delta region (Xichang) coordinated development of cultural industry integration and integration, bringing "new changes" to the development of cultural tourism in Changzhou Dongdaemun.

With investment and guidance, state-owned assets leverage private capital for mutual benefit and win-win

As the main urban area of Changzhou, Tianning District accounts for half of the urban and rural areas. In recent years, state-owned assets have invested 7.7 billion yuan and leveraged 115 billion yuan of private capital, promoting the income ratio of urban and rural residents to 1.8:1, driving the growth of village collective income by more than 30%.

The Changzhou Jiangnan Canal "Shunshan and Shunshui" protection and development project has opened up a new idea for rural revitalization and development with a new model of "state-owned assets first, private capital follow-up, ecology first, and industrial follow-up". If we want gold and silver, we must first restore the green waters and green mountains. In December 2018, Tianning launched the Shunshan Ecological Restoration Project with a total investment of nearly 30 million yuan to comprehensively restore the ecology of Shunshan and Shunhe. Through the model of "state-owned assets first do the environment, and private capital follows up and sings a big show", we will attract private capital to increase investment. For example, Shunshan Town, which is about to open grandly, is a key project in Tianning's "Shunshan Shunshui" protection and development project, which is built by Jiangsu Jiuzhou Investment Group, a private enterprise in Tianning, with a total investment of about 4 billion yuan, covering a total area of about 600 acres, and providing more than 1,000 jobs for the local area. The entire Shunshan Town project includes the ecological restoration and environmental improvement project of Shunshan and Shunhe, the construction of Shunshan Jizi Cultural Exhibition Center (Jizi Academy), Rural MALL (Cultural and Creative Block), Jizi Gengyuan (Research Camp), Shunshan Eight Scenic Spots (RV Camp), etc., and the construction of high-end boutique B&B hotels, covering local characteristic food, intangible cultural heritage and creative experience, immersive children's paradise, pastoral resort, nature education and other leisure tourism elements, and will become a "rural leisure destination in the suburbs of the city" around Xichang and covering the Shanghai-Nanjing line in the future”。

The integration of agriculture, culture and tourism attracts and retains people

Tianning is a city born because of the canal, because of the canal, the Shun River has become an important river connecting the Yangtze River, the canal and Taihu Lake after many dredging and widening, and the Changzhou Jiangnan Canal "Shunshan Shunshui" protection and development project has become a link connecting various different types of culture such as canal culture, Yangtze River culture, Spring and Autumn culture, Jiangnan culture, etc. Through the excavation, protection and utilization of the sage culture of Emperor Shun Jiza, the historical context is continued, the culture of the pre-Qin sages is promoted, and the IP of Jiangnan celebrities and celebrities is created, combined with national, provincial and municipal intangible cultural heritage projects such as "Changzhou Xiaoredu", "Changzhou Treasure Scroll", "Changzhou Singing Spring" and "Jiaodian Buckle Meat Roasting Technique" and other national, provincial and municipal intangible cultural heritage projects to strengthen the protection and development of cultural relics and traditional culture The thousand-year-old beauty of the Yangtze River reproduces the Jiangnan River, and the Songze and Liangzhu civilizations reproduce the ruins of the temple pier, and make every effort to build the cultural brand matrix of Changzhou Dongdaemun.

Shunshan is located at the junction of Changzhou City and Jiangyin City, the project is conducive to promoting the acceleration of interconnection in Wuxi, Changzhou and Jiangyin regions, and is committed to industrial coordination, transportation interconnection, business and trade interaction, and complementary advantages in the area. The full flow of land and other factors of production will realize the integrated development of urban and rural economy and society, provide effective reference for the rural revitalization of cities, counties, towns and villages, and make new explorations for the integrated development of cultural industries in the Yangtze River Delta region. In the future, Tianning will also build the Sidun Ruins Park, carry out the protection and business innovation of Jiaoxi Ancient Town, and build the Dinosaur Planet and Dinosaur Castle Hotel of the Oriental Jurassic Eastward Expansion Project of Dinosaur Park, so as to continuously enhance the attractiveness of Tianning's cultural tourism.

From "office workers" to "new farmers", a "common prosperity road" for rural revitalization has been created

Tang Zhenyi is a post-90s generation and a native of Zhenglu, who has lived in Zhenglu since he was a child, and has also witnessed the earth-shaking changes in this town, and also let him see the infinite possibilities of the future of the countryside. So in 2022, he chose to resign and return to his hometown to start a business after 7 years in the financial industry. Nowadays, with the continuous deepening of the restoration and transformation of the ancient town, the appearance of the town can be said to be a great change every year and three years...... Young people return to the village to start a business, and "croppers" become "small bosses", this vivid example is not uncommon in Zhenglu, which benefits from the integration of urban and rural areas in Tianning, and is the epitome of Tianning's implementation of the rural revitalization strategy and the realization of common prosperity.

Shunshan is located at the junction of Tianning District and Jiangyin City, the protection and development of Changzhou Jiangnan Canal "Shunshan Shunshui" is conducive to promoting the coordinated development of Xichang and accelerating interconnection, and Zhenglu Town, where the project is located, is not only a traditional industrial town, but also a famous hometown of drying equipment and medical equipment, and also has historical and cultural relics such as Sidun Ruins and Jiaoxi Ancient Town, and has built a total of 58 beautiful and livable villages, including beautiful villages such as Chajiawan and Fengbei Village, with a solid industrial foundation, profound cultural heritage, celebrities and sages, and many tourism resources. In recent years, the construction of Jiaoxi Ancient Town, Chajia Shunshan Cultural Tourism Town, and Sidun Ruins has gradually taken shape, helping the construction of the all-for-one tourism demonstration zone with the advantages of area development, boosting local economic and social development, and allowing the people to share the fruits of development.

The launch of the project has undoubtedly boosted the flow of people and exposure for Zheng Lu's all-for-one tourism work, allowing Zheng Lu to upgrade from a near outing and a half-day tour to a one-day tour and a two-day tour. In particular, Zhenglu is actively promoting the creation of a provincial-level high-tech zone, and the town only 1 km away from the core area of the high-tech zone provides a series of supporting facilities for the park such as life and leisure, which has increased the bargaining chips for Zhenglu to attract high-quality enterprises and high-end talents.

At the same time, the project not only integrates the history, culture and natural landscape of Zheng Lu, but also carries out creative transformation and innovative development, from Jizi Academy to tin opera "Jizi", from the national geographical indication "Erhua Face" to Pig Paradise, from parent-child picking to research base, there is not only the collision of history and culture, but also the integration of nature and environment, but also the harmonious symbiosis of society and humanity, and the majority of tourists and friends can feel the beauty of Zhenglu's development, humanity and harmony in the town. At the same time, the town project will provide nearly 1,000 jobs for surrounding residents every year, including Zhenglu's Tianzheng Technical School, where a large number of students can get internship and employment opportunities, forming an endogenous cycle of ecology, resources and talents.

Contributed by: Shen Ting, Yang Yun, Wang Tingwen

Editor: Yuan Biao

Review: Wu Feng, Gu Jun

Proofreading: Rui Tianshu