"3.15" exposed "Tinghua Wine" ushered in the follow-up! was fined 1.8 million yuan, and the store will resume business

The "Listening to Flower Wine" that was named at this year's "3.15" party ushered in the punishment result!

On April 26, Qinghai Spring announced that Chengdu Tinghua Shengshi Trading Co., Ltd. (hereinafter referred to as "Tinghua Shengshi"), a subsidiary of the company, received the "Administrative Penalty Notice" from the Market Supervision and Administration Bureau of Wuhou District, Chengdu on April 25, ordering Tinghua Shengshi to immediately stop illegal propaganda and intend to impose a fine of 1.8 million yuan on Tinghua Shengshi.

However, it should be noted that Qinghai Spring said in the announcement that the store opened by Tinghua Shengshi will resume business in the near future.

According to the "Administrative Penalty Notice", in the process of selling "Tinghua" liquor in the business premises, Tinghua Shengshi used scientifically inconclusive views and unverified user evaluations on the efficacy of "Tinghua" liquor to promote the product of "Tinghua" liquor, making misleading publicity behaviors, and the circumstances were serious. The above-mentioned conduct violates the first paragraph of Article 8 of the Anti-Unfair Competition Law of the People's Republic of China, which stipulates that "business operators shall not make false or misleading commercial promotions about the performance, function, quality, sales status, user evaluation, and honors of their goods, so as to deceive or mislead consumers".

In this regard, Qinghai Spring said that the above-mentioned punishment was made by the Wuhou District Municipal Supervision Bureau after the investigation of the relevant business activities of Tinghua Shengshi, and the company and its subsidiaries sincerely accepted it, and sincerely apologized to the majority of investors for this matter. Regarding the fact that "the scientifically inconclusive views and unverified user evaluations in the efficacy of 'Tinghua' liquor are used for the product promotion of 'Tinghua' liquor as a misleading propaganda behavior", the company, its subsidiaries and all Tinghua liquor distributors will earnestly learn lessons, further improve the law-abiding awareness of all employees, standardize the words and deeds of sales personnel, and prevent the recurrence of such propaganda behavior.

Let's review the "listening to flower wine" incident in Qinghai spring.

At this year's "3.15" party, CCTV exposed some false sequels of "Tinghua Wine": the advertised efficacy is magical! Selling more than 50,000 yuan of Tinghua Wine! The international patent of Tinghua Wine has not been recognized, and the "high-tech" cooling agent is actually a common peppermint extract!

According to reports, since 2020, a Tinghua liquor, known as "high-end business liquor", has appeared in the consumer market, and in just 3 years, this Tinghua liquor can be seen everywhere. "The standard package is priced at 5,860 yuan, and the boutique package is priced at 58,600 yuan!" The expensive price is also surprising.

CCTV reporters visited a Tinghua wine experience store, and the advertising in the store showed: this wine has the effects of improving immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. The Advertising Law of the People's Republic of China clearly stipulates that alcohol advertisements shall not contain explicit or implicit effects such as the effects of drinking alcohol to relieve tension and anxiety and increase physical strength, and the promotion of Tinghua wine violates these regulations. Subsequently, the reporter visited the production site of Tinghua Liquor Industry and the headquarters in Chengdu, Sichuan, but were denied entry and interview by the staff.

A staff member told CCTV reporters that the health of Tinghua wine has an international patent. The reporter inquired on the official website of the International Bureau of the World Intellectual Property Organization, and listened to the "use of the composition of alcohol and cooling agent in regulating sexual function, protecting the cardiovascular and cerebrovascular system, promoting liver cell regeneration, anti-tumor, improving immunity and sleep quality" submitted by Tinghuajiu in the national processing status column, and the agent in charge of this patent explained: Anyone can apply for and publish their so-called invention patent, but whether it can be recognized as a patent is another matter. In addition, he told reporters that the cooling agent mentioned in the patent of Tinghua Liquor is not a high-tech substance, but a common peppermint extract.

After the above news was released at the "3.15" party, one stone stirred up a thousand waves. What is even more surprising to the public is that "Tinghua Wine" is actually a product of Qinghai Spring, a listed company. Subsequently, the Shanghai Stock Exchange issued a regulatory work letter to Qinghai Spring in response to CCTV's report on the illegal advertising of the company's products.

It is understood that Qinghai Spring, a listed company, disclosed in its 2023 semi-annual report that the company has carried out strategic cooperation with Yibin Tinghua Liquor Industry Development Co., Ltd., and the company is the exclusive agent for the sales of high-end liquor of the "Tinghua" and "Reading Flowers" series.

Qinghai Spring said in the semi-annual report at that time that the company's wine FMCG business segment achieved operating income of 34.2586 million yuan, a year-on-year decrease of 52.88%, mainly due to the good progress of the continuous upgrading and research and development of the "Tinghua" product, and the new wine body won the unanimous praise of the testers. To this end, the company and Yibin Tinghua decided to comprehensively upgrade the quality of the current products, and this work has been basically completed in the first half of the year, and the new products can be officially launched in the third quarter. At the same time, in order to ensure the effective development and rapid replication of the follow-up marketing model of "listening to flowers and reading flowers", the company further strengthened the market standardization work during the reporting period, and optimized, adjusted and standardized the dealers.

At present, the Securities Times reporter searched on major mainstream shopping platforms and found that "Tinghua Wine" has not been re-listed since it was taken off the shelves, and related products are still unable to be searched.

Editor-in-charge: Li Dan

Proofreader: Li Lingfeng

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