It is undeniable that Nissan's new energy development in the Chinese market is not ideal. But never underestimate Nissan's strength in intelligence and electric drive, as well as its firm determination to face the Chinese market.
At this year's Beijing Auto Show, Nissan Motor unveiled the theme of "New Era, 'New' Nissan in China", which shows its active response to the competition of intelligent appliances and the great importance it attaches to the Chinese market.
Specifically, Nissan Motor released several important messages at this year's auto show: accelerating the transformation of intelligence and electric drive to meet the diverse needs of users with a more balanced product lineup, actively expanding partnerships, applying innovative technologies such as AI to inject intelligent technology into products and services, strengthening the commitment of "in China, for China", and releasing a new brand proposition of "Fun by NI".
Among them, the innovation of Nissan's intelligent technology, electric drive technology, and the introduction of new models are very worthy of our expectations.
In terms of intelligent technology and electric drive technology, Nissan Motor will introduce the next-generation ProPILOT technology, enhanced NCM lithium-ion battery, LFP battery, and all-solid-state battery (ASSB). At the same time, judging from the information of the concept car, Nissan will have a lot of moves in plug-in hybrids.
In terms of new models, Nissan Motor plans to refresh 73% of its Nissan brand lineup in the Chinese market by FY2026 and launch eight new energy vehicles, including five Nissan brand models.
At this year's Beijing Auto Show, Nissan Motor brought five new energy concept models developed based on the needs of Chinese users and equipped with pure electric and plug-in hybrid technology, which formed the prototype of Nissan's new models in the future.
Among them, the Nissan Epoch Concept is designed for young users in urban and suburban use scenarios, elevating their lifestyles with the latest technology and design. The concept car can also provide a more convenient and comfortable experience with a virtual personal assistant. Virtual assistants provide a more emotional communication experience and have AI-expanded IoT capabilities.
The Nissan Epic Concept is for urban couples who love a weekend getaway. It is an all-electric SUV with autonomous driving functions on both city roads and highways. In addition, on-board power can also power scenarios such as equipment, campsites, or parties, and its on-board technology can support and create a relaxed atmosphere.
The Nissan Era Concept is for young business people who see their cars as their "second home". The concept car is a plug-in hybrid SUV with front and rear entertainment systems and zero-gravity seats, while the e-4ORCE Snow Fox electric all-wheel drive technology and active air suspension provide a comfortable ride.
The Nissan Evo Concept is also equipped with a plug-in hybrid and is equipped with comprehensive entertainment features, advanced driver assistance and safety features, focusing on family use, suitable for family travel and shopping.
In addition, the fifth new energy concept car has not yet been fully unveiled, leaving some suspense.
Judging from the current pattern of China's automobile market, Nissan Motor does have a relatively single new energy product line, and the problem of intelligent and electric drive is not adaptable. However, judging from the information released by Nissan Motor at the Beijing Auto Show, it is embarking on targeted solutions one by one. Whether it is strengthening local cooperation to accelerate the application of artificial intelligence, or innovating the formation and application of advanced battery technology, or enriching the matrix of new energy vehicles, it shows Nissan's sincere attitude to establish a foothold in the Chinese market.
But after all, the automotive competition situation is changing rapidly, and it needs to speed up the pace of the above.