Recently, the release of the Huawei Pura70 series has brought the mobile phone capture function into the spotlight again, and its excellent capture performance has won wide acclaim in the market. According to IDC data, Honor and Huawei ranked first and second in the market share in the first quarter of 2024, which not only highlights the leading position of the two companies in the mobile phone market, but also indicates that their active innovation in the field of image capture technology will become an important engine to promote the new development of the domestic industry chain.
IDC report believes that thanks to the increase of AI functions, as well as all-round upgrades such as images and screens, the first quarter shipments of the Magic6 series exceeded the sum of the first two quarters of the previous generation of products; for the strong rise of Huawei's market share, IDC believes that the Huawei Mate60 series continues to be in short supply, and the nova12 series accounts for one-third of Huawei's shipments in the whole quarter. But supply issues remain a key factor limiting Huawei's shipments. In the next quarter, with the full upgrade of Huawei's P series to HUAWEI Pura70, it is expected to help Huawei's shipments continue to increase rapidly.
Judging from the hot sales of the Honor Magic6 series and the popularity of the Huawei Pura70 on sale, it not only reflects the strong market demand for high-quality image capture functions, but also proves the excellent ability of domestic mobile phone manufacturers to meet this demand. As early as four years ago, Honor forward-looking layout of Eagle Eye capture technology, laying a solid foundation for the development of mobile phone capture technology. The flash shooting technology of the Huawei Pura70 series and the Eagle Eye capture technology of Honor complement each other, jointly promoting the progress of domestic mobile phones in the field of imaging technology, allowing consumers to enjoy the experience brought by the evolution of mobile imaging technology.
Not only that, the layout and technological innovation breakthroughs of Honor and Huawei in the capture track have also injected new vitality into the development of the domestic component industry chain. The Huawei Pura70 series and the Honor Magic6 series both use domestic components in key components, such as the introduction of Honor technology in the automotive field, the use of ultra-high light ratio custom H9800 sensor (OV50K) based on LOFIC technology and the 1200-point LiDAR array focusing system, and Huawei's use of the world's first super-concentrating telescopic camera.
As more and more domestic mobile phones adopt these new technologies, the domestic mobile phone industry chain will gradually realize the transformation from low-end to high-end, and promote its competitiveness in the global market. In addition, the technological innovation of domestic mobile phone manufacturers will also encourage more domestic suppliers to carry out technological upgrading and product innovation, thereby forming a virtuous industrial cycle and driving the high-end development of the entire industrial chain.
At last
In short, the successful application of image capture technology by Honor and Huawei has not only enhanced the brand image and market competitiveness of domestic mobile phones, but also provided strong support for the high-end rise and new development of the domestic industry chain. With the continuous investment and innovation of the two companies in the image capture track, we have reason to believe that the domestic mobile phone industry will usher in a brighter future.
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