Source: Photo.com
This May Day, the popularity has hit a new high.
Flight Steward predicts that during the May Day holiday in 2024, the average daily passenger volume is expected to be about 2.088 million, an increase of about 11% year-on-year and an increase of about 15.6% compared with 2019.
At the same time, the average air ticket price during the May Day period decreased by 5.1% compared with the same period in 2023. According to the big data of air travel, as of now, during the "May Day" holiday, the number of air ticket bookings for domestic routes has exceeded 2.2 million, an increase of nearly 62% over a week ago, and the number of air tickets booked for inbound and outbound routes has exceeded 690,000, an increase of about 17% over a week ago.
Some netizens found that as long as you avoid the first two days of May Day, the price of outbound air tickets in the next few days is exciting. For example, the May Day flight from Shanghai to Jeju Island is only 12 yuan, Qingdao to Seoul is only 35 yuan, Shanghai to Osaka is only 80 yuan, and Zhengzhou to Seoul is only 29 yuan. It is reported that the ticket price does not include taxes and fuel fees, but the low price is still exciting.
Source: Internet
In addition, hotels in many cities have seen a spike in bookings. Some travelers complained on social media such as Xiaohongshu and Weibo: "I have time to plan to go out on May Day, but the hotel price doubles when I check it", "The premium of the May Day hotel is a bit serious, and I really can't afford to live". Although the doubling of hotel prices has been frequently complained by tourists, from the overall perspective of the wine and tourism market, the price increase of hotels during the peak season this year is not so significant, and even some "can't rise".
Xia Zifan, chief consultant of Lausanne Hotel Management Asia Pacific, said that from the perspective of customer source groups, the source of high-luxury hotels is relatively niche and stable, which can be called a rigid consumer group. Rigid consumer groups travel more freely, and generally choose not to overlap with holidays, unless parent-child families travel. As a result, the occupancy rate of high-luxury hotels during holidays is almost the same as on weekdays, and the number of rooms is sufficient.
Xia Zifan believes that there has been an explosion of cultural tourism in individual cities this year, but cultural tourism is a big category after all, not a reflection of wine tourism. Moreover, the current camping, RV, and bed car self-driving travel has greatly weakened the proportion of the accommodation market. Coupled with the convenience of high-speed rail transportation in various places, the attractions that used to be able to stay and experience deeply can return in one day, which has reduced part of the market share of wine tourism.
In recent years, with the popularization of the Internet and the growing demand of consumers for travel, the scale of China's online travel users has been expanding, and the popularity of China's online travel market has gradually increased.
Competitive landscape in China's online travel industry
According to QuestMobile data, from the perspective of young travelers, the top six monthly active users of online travel service apps in March 2023 are Ctrip, Qunar, Fliggy, Tongcheng Travel, Huazhuhui, and Mafengwo Travel. From the perspective of family travelers, the top six monthly active users of online travel service apps in March 2023 are Ctrip, Qunar, Fliggy, Tongcheng, Mafengwo Travel, and Huazhuhui; Taking the silver-haired tourist population as the research object, the top six monthly active users of online travel service apps in March 2023 are Ctrip, Qunar Travel, Fliggy Travel, Antcong Travel, Huazhuhui, and Tongcheng Travel. Overall, Ctrip ranked first in the online travel service APP list, followed by Qunar and Fliggy.
The development trend of marketing model in China's online travel industry
In recent years, with the changes in the tourism market and the continuous upgrading of consumption, the continuous innovation of technology, and the increase of destinations, the range of Chinese people's choice has gradually expanded, and the competition of destinations has become the main means of competition among all parties in the tourism industry, and the marketing of destinations has also become a new trend in the development of current tourism marketing. According to the current development status of destination marketing in mainland China, the main marketing trends of destination in the future are as follows:
Forecast for the development of China's online travel industry
With the improvement of people's living standards and the growth of travel demand, the size of the online travel market is expanding. Online travel platforms are constantly introducing new technologies and innovative models to improve service quality and optimize user experience. As the market competition landscape continues to change, some excellent platforms stand out from the competition and become the best in the industry. At the same time, some small platforms are also gradually emerging in continuous innovation and efforts, becoming a cutting-edge force in the market. In the future, the scale of China's online travel market will still grow at a high rate, and it is initially estimated that by 2029, the scale of China's online travel transactions is expected to exceed 1.9 trillion yuan, with an average annual compound growth rate of 15%.
According to a research report issued by CITIC Securities, it is expected that in 2024, the growth rate of domestic tourism will decline and return to normalization under the base effect, and the recovery of inbound and outbound tourism is still a clear trend. Looking forward to the tourism market in 2024, the brokerage believes that although the growth rate of domestic travel is expected to decline under the base effect, the demand will remain stable, and the recovery trend of outbound travel is clear, the visa policy is favorable, and the long Spring Festival holiday is expected to promote the Spring Festival outbound travel market to usher in a better-than-expected performance.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute
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