Huawei regained its strength and regained the first place in the Chinese mainland market, and Apple suffered Waterloo

Recently, Canalys, a market research agency, released a report on the smartphone market in Chinese mainland in the first quarter of 2024, which attracted widespread attention. According to the report, after 13 quarters of trough, Huawei finally regained the first place in the market with 11.7 million units shipped with the outstanding performance of the Mate and nova series, with a market share of 17%. Apple, which once led the way, suffered a waterloo, with shipments falling 25% year-on-year to rank fifth with 10 million units shipped.

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1. Huawei's Mate and nova series are popular, and their market share has increased significantly---------------------------

Huawei has always occupied an important position in the smartphone market with its strong R&D strength and innovation capabilities. Although Huawei's market share has declined due to some external factors in the past period, Huawei has not given up, but has actively adjusted its strategy, strengthened R&D investment, and launched a number of products that are loved by consumers.

As Huawei's high-end flagship product, the Mate series has always attracted much attention. The latest generation of the Mate 60 series has won wide acclaim from consumers for its outstanding performance, innovative design and excellent user experience. At the same time, the nova series has also won the favor of young consumers with its stylish appearance and excellent photo function

Driven by these two hot-selling products, Huawei's shipments in the first quarter of 2024 reached 11.7 million units, and its market share increased significantly, regaining the first place in the Chinese mainland market. ⁠

Second, Apple's shipments have fallen sharply, and its market position is in jeopardy

Compared to Huawei's strong comeback, Apple's performance in the first quarter of 2024 looks a bit bleakAccording to the report, Apple's shipments fell by 25% year-on-year, ranking fifth with 10 million units shipped. _

This achievement was underpinned by both the impact of the tightening global economic environment and the strong performance of competitors such as Huawei. In particular, the hot sales of the Huawei Mate 60 series have had a big impact on Apple's high-end market. In addition, Apple's pricing strategy in the Chinese market has also been controversial. Although Apple has launched a number of price reduction promotions in the Chinese market, consumers' enthusiasm for the latest iPhone 15 series does not seem to be as good as expected.

3. The market pattern has changed, and the competition between Huawei and Apple has become more and more intense

With Huawei regaining the top spot in the market, the pattern of Chinese mainland's smartphone market has also changed. OP PO and Honor came in second and third with 10.9 million and 10.6 million units shipped, respectively, while Vivo followed with 10.3 million units. Apple, on the other hand, fell from first place in the fourth quarter of last year to fifth place. ⁢

This change also indicates that the competition between Huawei and Apple will be more intense. Huawei will leverage its strong R&D and innovation capabilities to continue to launch more products that are loved by consumers to consolidate and enhance its market positionApple, on the other hand, needs to seriously rethink its strategy in the Chinese market and adjust its pricing and product line to meet the challenges from competitors such as Huawei.

4. Conclusions and prospects

Huawei's regain of the first place in the Chinese mainland market is not only a strong proof of its own strength, but also indicates that the competition in the smartphone market will become more intenseIn the future, with the continuous development of 5G, AI and other technologies, the smartphone market will usher in more opportunities and challenges. Huawei, Apple and other manufacturers need to constantly innovate and adjust their strategies to respond to market changes and consumer needsAt the same time, we also look forward to more excellent products to emerge to bring consumers a better experience.