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Louis Koo's police action film "The Siege of the Walled City of Kowloon" is currently being screened in the mainland, and the film's stellar box office has boosted confidence in Hong Kong films to reopen the mainland market. As a benchmark for the box office of Hong Kong films, whether it can break through the 1 billion mark has aroused widespread concern in the industry.
Hong Kong films have always had an advantage in the mainland market, and police and gangster action movies are the traditional strength of Hong Kong films. However, in the past three years, Hong Kong films have fallen into a downturn, and many star-studded blockbusters have failed at the box office.
Just when all parties lost confidence in the prospects of Hong Kong films, Louis Koo appeared in "The Siege of the Kowloon Walled City", which was inspiring with his outstanding performance.
This Hong Kong-style police film has won both word-of-mouth and box office bumper harvests with its solid storyline and action design, and has a continuous counterattack in the first three days, which is regarded by the industry as a key work for Hong Kong films to reverse the decline.
Specifically, the box office exceeded 3.5 million on the first day on April 23, and it climbed in the next two days, rising from 3.52 million to 4.49 million.
Under the condition that the number of film schedules is basically unchanged, it can achieve a good trend of opening high and going low, which shows that the reputation of the film continues to ferment, and it is not at all like the "exposure countdown" decline of the box office of Hong Kong films with few masterpieces in the past.
As the word-of-mouth effect continues to amplify, the pre-sale market has also been opened, and "The Siege of the Kowloon Walled City" won the May 1st movie pre-sale champion, and many new films are unable to catch up.
Industry insiders judge that if the number of scheduled screenings can be further increased, "The Siege of the Kowloon Walled City" is fully expected to win the championship many times during the May Day period.
Box office growth is expected to explode this weekend. As for whether it can break through the 1 billion mark, there are still some variables, but it has undoubtedly injected great confidence into other Hong Kong films.
The reason why this movie is evaluated as an indicator is because Hong Kong films have not seen new works break through the 1 billion mark at the mainland box office for three years.
The last film to meet the standard was "Angry Case" in 2021. Subsequently, a series of star masterpieces took turns to attack and failed, making all parties lose confidence in the prospects of Hong Kong films.
Among them, at the end of 2021, Stephen Chow's self-directed and self-starred comedy action film "Mermaid" collected first-line stars, with a production cost of up to 1 billion Hong Kong dollars, but only received 240 million yuan at the box office.
In 2022, "Qimen Dunjia" starring Jackie Chan will only win 500 million box office. At the end of last year, Aaron Kwok, Tony Leung, and Andy Lau collaborated on "Twelve Hours", which was only 400 million yuan, at the final box office.
These box office failures have led to a widespread belief in the industry that Hong Kong films have completely lost mainland audiences. If the box office is allowed to decline, Hong Kong films will gradually lose the courage and strength of big productions.
Louis Koo's "The Siege of the Kowloon Walled City" is at the right time, opening up the situation with excellent quality, allowing people to see the dawn of Hong Kong films returning to the peak.
To further break through the 1 billion box office, in addition to the continuous fermentation of word-of-mouth, increasing the number of film schedules is also the key.
At the current stage, the proportion of "The Siege of Kowloon Walled City" is only about 5%, and there is still a significant gap with the average value of about 15% of the head films. If you can get more support for film scheduling and continue to maintain a strong reputation, it is very likely to exceed 1 billion.
Of course, the fierce competition in the May 1st gear still cannot be ignored. "Godzilla vs. Kong 2" will still maintain a high proportion of at least 20%.
Newly released cartoons such as "Bear Infested: Wild Continent" will also grab a lot of screenings. However, with the reputation and popularity accumulation that has been obtained, it is not difficult to exceed the goal of 1 billion.
If it can finally break through this box office benchmark, it will not only bring great encouragement to Louis Koo's acting career, but also rekindle the confidence of other Hong Kong filmmakers in the mainland market.
We look forward to the victory of Louis Koo's new work not only as a personal pinnacle, but also as a rebirth and revival for the entire Hong Kong film industry.
This is not only related to the cultural value and vitality of Hong Kong films themselves, but also closely related to the cultural identity and film aesthetic needs of audiences in both places. Let's wait and see how Hong Kong films create brilliance in the blend of old and new!