As an indispensable item in the modern men's wardrobe, when it comes to haute couture suits, everyone may first think of the Savile Row suit tailoring shop in London, England or a number of Italian suit brands.
But in fact, there is another suit power that has already risen, that is, "German suit", and the unique German suit brand BOSS has proved that "German suit" should not be underestimated.
Popular since 1950, BOSS's German suits feature wide shoulders, cinched waists, slim cuts, and pronounced contrasting colors, emphasizing masculine strength and masculine beauty, and German suits have given rise to new fashion trends, while also retaining the advantages of traditional haute couture suits with exquisite workmanship and luxurious materials.
The biggest charm of the German suit is its unique Y-shaped cut, which is very suitable for the Asian body shape, narrowing the waist, emphasizing the shoulder line, modifying the front chest, and tightening the hem, showing the ideal body shape of the inverted triangle through the neat and smooth cut of the suit.
Like Britain and Italy, Germany also has a long tradition of garment craftsmanship, especially in haute couture suits and fine handicrafts, and German suits also integrate the spirit of "rigorous, professional and high-quality" made in Germany into fashion. In short, when you walk into a BOSS store, you can buy a suit that is more tailored to your figure.
01.
BOSS
A German style that never goes out of style
In 1924, the founder Hugo Ferdinand Boss opened a clothing factory in Metzingen, Germany, and made children's clothing, raincoats, uniforms and other clothing in the early days, until the establishment of the BOSS brand in the 70s, and focused the brand development route on men's suits. With its rich experience in garment-making in the early days, coupled with the spirit of German manufacturing in its bones, BOSS is destined to be extraordinary in the field of men's suits.
At the end of the 50s of the 20th century, HUGO BOSS received its first orders for men's suits, and by the end of the 60s of the 20th century, after ten years of technical research, precipitation and dedication to standardization, the suits made by HUGO BOSS gradually began to become popular.
It was an era of narrow-shouldered and single-breasted suits, and BOSS designed a high-quality men's collection that matched the modern aesthetic of the time, putting it at the forefront of men's suiting.
In the '80s, BOSS's series of men's suits for the hit American drama "Miami Vice" received a lot of attention, and the relaxed and refined silhouettes, bold colors and combinations began to subvert people's perception of suits.
At that time, whether it was an urban white-collar worker or a financial elite, commuting and various business activities were indispensable. BOSS is keenly aware of this change, changing the original slim silhouette to a loose fit.
Stills from "Miami Vice", picture source network
Stills from "Miami Vice", picture source network
In addition, fabrics that were originally intended for women's clothing are used only for men's suits, improving the comfort of wearing suits and allowing men to be in various social situations at any time.
At this point, whenever a man's first suit is mentioned, it will always make people unconsciously think of the boss. In addition, elite celebrities also love BOSS's tailor-made suits for ten minutes.
《雷神》主演Chris Hemsworth
2022奥斯卡最佳男配角Troy Kotsur
获得10座格莱美奖歌手John Legend
《妙警贼探》主演Matt Bomer
BOSS custom suits always seem simple, when you look closely, the stitching, buttons, lapels, fabrics, etc., every place is full of exquisite texture, to meet the expectations of elite celebrities restrained and low-key, but without losing the needs of character.
In 2023, BOSS launched the BOSS Collection, a collection of haute couture and ready-to-wear that has been created by the BOSS brand for 100 years, embodying the brand's superior craftsmanship, high-quality fabrics and exquisite design.
BOSS 2023秋冬臻品系列
It is performed by South Korean actor Lee Min Ho and world swimming champion Wang Soon
The Best Collection is the culmination of BOSS Lifestyle, a hard-to-beat, luxury tailored suit and high-end casual ready-to-wear. The collection is marked by the camel-colored BOSS label and based on traditional tailoring techniques, and the suits are constructed with a high standard of full and half wool lining, with hand-crafted details and natural luxury decorations such as leather and horns. The fabrics are made from world-famous fabric factories such as Loro Piana, Colombo and Fratelli Tallia di Delfino.
The BOSS Masterpiece suit has a fully wool-lined structure
Attention to detail is paid to each product, simplicity and luxury. The unique design concept and BOSS's solid brand position have made this collection well-known in the global high-end fashion market, and are favored by business elites and fashionistas. The BOSS Collection represents the high standards and standards of quality in the field of clothing.
02.
For dressers with extraordinary tastes
Create a sophisticated choice
This year's BOSS Spring/Summer 2024 collection draws on the beats of West Coast cool jazz and blues, and uses the classic music scene of the last century as inspiration, allowing the notes to mobilize emotions and express emotions. The series extracts the core of cold jazz and blues to deal with the turbulent and changing external world with a quiet and calm attitude, and the BOSS Spring/Summer 2024 collection snipes at the heart of the modern gentleman with a degree of relaxation and precision.
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At the same time as the release of the best series, it was also officially announced that Zhang Binbin became the brand ambassador of Greater China, Zhang Binbin, as an actor with many masterpieces, his unique temperament and meticulous acting skills have always been loved by the audience.
At the same time, his own humble and calm temperament, and BOSS fit is also very high, he shows the best collection with elegant temperament, and BOSS to explore the perfect fusion of luxury and classic!
Zhang Binbin performs the BOSS 2024 Spring/Summer Collection advertising campaign
The design concept of the new collection is a blend of natural freshness and sleek modernity, with a careful combination of natural materials and pastel tones, as well as the purity and freshness of minimalist design.
Catering to the heat of summer and the holiday atmosphere, the collection is crafted from precious virgin wool and linen, blended with silk for comfort and texture. Virgin wool retains the softest part of the wool, giving the garment a delicate touch and good breathability, making it suitable for summer wear. The silk-blended fabric adds a touch of shine and lightness to the suit, and fills the suit with a sense of luxury.
Soft natural tones inject a fresh summer vibe into the collection. From cream white and apricot to cypress green and midnight blue, these shades are classic summer colours that complement the sun and greenery.
And the embellishment of liquid golden yellow adds a touch of luxury and vitality to the whole collection, making the clothing more bright and stylish.
Minimalist design is the finishing touch to the collection, and the two-button suit has a structureless cut that allows the fabric to be fully revealed. The design not only meets the modern gentleman's pursuit of simplicity and fashion, but also allows the wearer to remain comfortable and confident in formal occasions.
The BOSS Spring/Summer 2024 collection is also inspired by the unique holiday style of the West Coast, returning to the natural outdoors to explore more possibilities from nature, and the summer casual style is also reimagined, with natural linen and mulberry silk becoming the focus of redefinition.
The fabric brings a distinctive sense of texture, and the clear grass and green complement each other, delicately balancing work and leisure.
In this collection, a reversible Harrington jacket and cypress green hooded jacket take center stage, with an impressive crisp look.
Using water-repellent Ventile natural fabrics and hand-stitched leather, these details give the jacket a luxurious feel and add a touch of sophistication to everyday life.
The pure white Metis suede shirt and jacket proclaims the collection's ethos: to create sophisticated options for the discerning wearer.
In addition to menswear, the BOSS Spring/Summer 2024 Womenswear Collection is performed by supermodel Chen Yu, with exquisite fabrics and exquisite craftsmanship, luxurious dressing style and exquisite details, created to the highest standards, for all kinds of social occasions. In every gesture, it exudes a woman's unique confidence and elegance.
03.
BOSS
A hundred years of inheritance, a unique branch
"Dragonflies and water, until the point is reached" runs through the BOSS Spring/Summer 2024 Collection, deliberately hiding the inner tension, hiding ingenuity in every detail, as if to put the wearer in the romantic scenery of the West Coast in silence.
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Gentle, relaxing and free, the BOSS Spring/Summer 2024 collection soothes the stimulated senses and delights the body and mind like cool jazz and blues music. The combination of German aesthetics and cold jazz music creates effortless fashion, allowing us to return to rational thinking, explore the relationship between clothing and self, no longer to control people with clothes, but to "me" as the foundation, so that clothing as an extension of personal will.