This year marks the 10th anniversary of the successful inscription of China's Grand Canal on the World Heritage List. Jiangsu Satellite TV's immersive cultural exploration program "Set Sail! Grand Canal" was launched in the second quarter, and the program will meet the audience in May.
Through ten themes such as "The Lifeline of National Fortune", "Caotong Kyushu", "Cradle of Industry", "Confluence of Cultural Contexts" and "Expanding Civilization", "Set Sail! Grand Canal" will focus on multiple perspectives such as history, politics, culture and economy, clearly outline the context of the Grand Canal from its origin to development, explore the spiritual value and humanistic connotation contained in this world cultural heritage, show its special status and outstanding contributions in the history and culture of the Chinese nation, and help the ancient Grand Canal glow with a new style of the times.
On the occasion of the 10th anniversary of the inscription on the World Heritage List, the launch of "Set Sail for the Grand Canal" is not only to actively create a window for the display of canal culture, enhance the public's understanding of the history and value of the Grand Canal, and empower the IP of the Grand Canal to "fire" and "live" with audio-visual boutiques, but also to promote the popularity of cultural tourism in the canal and promote the cultural heritage to be more widely and deeply integrated into public life by exploring the new integration model of "radio and television + cultural tourism".
Wang Xi, director of Jiangsu Satellite TV, said: "We hope to use the program "Set Sail! Grand Canal" as a communication carrier to deeply explain the practical significance of inheriting, protecting and making good use of the Grand Canal culture, and write a vivid annotation for the continuous 'canal spirit', and also represent Jiangsu Satellite TV's initiative to solve the problem in making excellent 'humanistic variety show belts'." ”
Jiangsu is the origin of the growth of the Grand Canal, the only key construction area of the Grand Canal National Cultural Park, and the province with the most intensive canal heritage resources. 60% of Jiangsu's population lives along the canal, and the Grand Canal records the glory of water transportation in the millennium, and also witnesses the development and changes of Jiangsu, a large canal province.
In order to interpret the broad and profound cultural theme of "Grand Canal" in a way that is popular with the public, "Set Sail! Grand Canal" specially invited a number of cultural scholars, cultural heritage protectors, history experts and architectural experts, who will interpret the Grand Canal from multiple perspectives such as history, literature, economy, society, humanities and art from their respective professional fields, so as to help the audience approach the Grand Canal in a more interesting, intimate and fast way.
At the launching ceremony, Ren Tong, member of the Party Committee and deputy director of Jiangsu Radio and Television Station, issued letters of appointment to two specially invited cultural guest representatives, Xi Chuan, a famous poet and distinguished professor of Beijing Normal University, and Zhang Jin, an expert in the expert database of the State Administration of Cultural Heritage and the person in charge of the Grand Canal's inscription on the World Heritage List.
The Peking duck actually "flowed" from Nanjing to Beijing through the Grand Canal? The Guazhou in Wang Anshi's "Docking the Boat in Guazhou" was originally a famous ancient ferry of the Grand Canal? The Grand Canal has "famous scenes" in the four famous novels? A unique "round-table dialogue on the canal" allowed everyone to appreciate the strong "cultural gold content" of "Set Sail! The Grand Canal" in advance.
Under the chairmanship of Leng Li, secretary-general and researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, and consultant of the program "Set Sail! The Grand Canal" program was presided over by Shan Jixiang, Xi Chuan, and Zhang Jin, who shared with some fun, so that everyone could truly feel that the Grand Canal carries the long history and splendid culture of the Chinese nation, which not only promotes economic and cultural exchanges, but also The process of social and economic development has left a profound imprint, and to this day, we are still nourished and benefited by the Grand Canal, which has also undergone wonderful changes in its inheritance and development.
The video clips played on the spot immersed everyone in the "past and present life" of the Grand Canal, and also gave everyone a glimpse of the audio-visual innovation of "Set Sail! With the help of modern technologies such as AI and augmented reality, the creative team has digitally restored and presented natural scenery, historical relics, and intangible cultural heritage, making static images a living landscape that can be felt, visited, and appreciated.
In recent years, radio and television programs with the theme of "radio and television + cultural tourism" have become a living carrier for promoting traditional culture and promoting cultural exchanges. As a new force of innovation, Jiangsu Satellite TV has actively cultivated the cultural tourism track, and has successively launched a number of cultural and tourism variety shows such as "Wild and Interesting", "Must Come and Come", "What You Don't Know About Water Rhyme Jiangsu", effectively empowering cultural tourism brand promotion and cultural tourism industry development.
The Grand Canal spans six provinces and two cities, and it is the common responsibility of the whole society to make it better flow into the future. In order to lead the construction of the Grand Canal Cultural Belt with systematic thinking, Jiangsu Satellite TV and Lizhi News jointly launched the "Millennium Canal, Ten Years of Transformation" media linkage news action in six provinces and two cities along the Grand Canal, aiming to better tell the story of the Grand Canal and promote the culture of the Grand Canal. Traveling through the past and the present, imagining the future, and conveying the thousand-year-old history and humanistic charm of the Grand Canal to the audience is the original intention of the program "Set Sail! It is reported that the program will be broadcast at 20:30 every Friday night from May 24, and the audience will walk into the beauty of the Grand Canal's scenery, scenery and heritage, and also witness the "canal culture" This business card is more beautiful and bright.