Gao Ming: The launch of Nongfu Spring's new green bottle is not as simple as just fighting competitors!
Loading...
When Nongfu Spring's green bottle of water is coming, does every opponent have to tremble? How can it be so simple! This is not only a strategy to let the red bottle water continue to sit firmly on Mount Tai, but also a strategic big chess!
Having said that, Nongfu Spring's road has not been smooth in the past few years, first the "flattering turmoil" that made people cry and laugh, and then the unexpected death of the elder Zong, every incident is like a slap in the face of this brand. Critics are overwhelmingly looking at the decline, as if Nongfu Spring is about to become an outcast in the market. But this time, Nongfu Spring used actions to tell everyone that they were not so easy to be defeated!
The launch of green bottle water seems to be a new product, but in fact, the significance behind it is far greater than this. Some people say that this is to disgust competing products, but this statement is too underestimating Mr. Zhong. As a well-known "wolf fighter" in the industry, how could Mr. Zhong only do this kind of small fight? Obviously he is using a new chess piece to prepare for the comprehensive transformation of the brand!
Netizens in the comment area said
I'm just not used to drinking farmer, and I always feel a smell of earth
Nongfu Spring has a fishy smell
First red, then green, and finally yellow
If you don't buy a store from Nongfu Spring, there is nothing else in other stores!
I still have to drink wahahaha, pure water, only 1.5 yuan
Resolutely do not buy Nongfu Spring, starting with us Chinese
Nongfu Spring is a little sweet, sweeter than the old man of the sect, and he only drinks Wahaha!
It is better to drink Nongfu Spring than to drink tap water directly
Take the advertising slogan as an example, it is simply a master in the folk!"The green bottle has no mineral elements and tastes good, and the red bottle has mineral elements and is healthier." "Doesn't this clearly tell everyone that no matter what kind of drink you like, Nongfu Spring can satisfy you! Moreover, it also brought a hardcore diss to other brands, which is a real master of business warfare.
And we, ordinary consumers, actually play a role in this brand game? We have witnessed a brand come out of the turmoil and redefine the market and consumer choice with a new attitude. This transformation is not only a product upgrade, but also a complete reshuffle of market positioning and brand image.
So, the next time you see Nongfu Spring's red and green bottles in front of the supermarket shelves, think about it, every move behind this is not easy. Will anyone say that Nongfu Spring is just trying to disgust its competitors? Maybe they've already made a nice first move in the industry. It's not just a win for brands, it's also a win for consumers – we have more choice and a clearer understanding.
Whether it's red or green, the choice is up to us, but no matter what you choose, Nongfu Spring seems to be ready to respond. This is the charm of the market and the charm of competition. In this chess game, Nongfu Spring has come out of the crisis and is moving towards a new height.