Zhou Hongyi and Jia Yueting are on the line
In recent times, I don't need to say much about how lively the rim is, everyone knows it.
And this bustling excitement is indispensable to the credit of the "red-clothed sect leader" Zhou Hongyi.
On April 22, Nezha Automobile's spring press conference was grandly held, but it was not expected to set off a network storm. Jia Yueting, the founder of LETV, and Zhou Hongyi, the founder of 360, launched a fierce "tearing each other" on the Internet, and the two of them came and went, facing each other in the air, making the car rim more boiling.
At the press conference, Zhou Hongyi ridiculed Jia Yueting for making a mistake in building a car in the United States, "I didn't understand China's advantages at all, and the supply chain of going to the United States is expensive and scarce." ”
On April 24, Jia Yueting released a video to officially respond to Zhou Hongyi's question. He said that China now has the strongest supply chain in the world, and will bring the FF91 (the first model of Faraday Future, founded by Jia Yueting) back to China at the right time.
Source: Douyin
At the same time, Jia Yueting said that Zhou Hongyi should not "advocate for thieves" and "what is passed on and advocated to young strivers should not be plagiarism and copycats." "Only when the spirit of originality is deeply rooted in the bone marrow and a large number of original strivers emerge can China's AI tram industry be promoted to the top of the world." ”
This seems to be very pertinent at first glance, but if you think about it carefully, it seems to be connotating that Zhou Hongyi does not support originality, and satirizes the phenomenon of plagiarism in the domestic automobile circle.
However, Zhou Hongyi didn't seem to care about this, and he responded again, "Mr. Jia, don't just talk about PPT, send the car to the small square of the 360 Building for me to try." ”
Source: Weibo
You must know that in 2014, when Jia Yueting was at the peak of his career, he founded FF (Faraday Future). Just three years later, in January 2017, FF unveiled its first production model, the FF91.
However, half a year after the release of FF 91, LeEco suffered a serious financial crisis.
At that time, Jia Yueting, who was burdened with tens of billions of debts, chose to fly to the United States, he said at the time that it was only a short business trip, and left a promise of "returning home next week" and never came back, which also made "returning to China next week" a stalk that he was ridiculed by the majority of netizens.
Looking at it this way, Zhou Hongyi asked Jia Yueting to send the car, not only did the abacus beads hit loudly enough, but the connotation was also full of meaning.
Not long after, Zhou Hongyi sent another video to ask Jia Yueting when he would return to China.
He said that if you really want to build a car, you must return to China, after all, the roots of your business are rooted in the vast soil of China, and you are likely to grow into a towering tree.
Source: Weibo
These words not only provoked Jia Yueting again, but also subtly cued a wave of Jia Yueting's "return to China next week" stalk, and the "connotation" properly became "Minghan".
In this confrontation between Jia Yueting and Zhou Hongyi, Jia Yueting seemed to turn a deaf ear to the comments of the outside world. In his opinion, although this kind of confrontation requires some effort, it can attract traffic, and it is not a bad strategy.
For Zhou Hongyi, known as "Zhou Cannon", setting off online discussions is just one of his means to get traffic. After all, not long ago, he also publicly said: "Now is the era of Internet celebrities, and I have now worshipped Yu Minhong as a teacher, learning how to be an Internet celebrity, and diligently posting short videos every day." ”
In other words, air-to-line with Jia Yueting is a good opportunity to get traffic, why not Zhou Hongyi?
A battle for traffic has quietly begun
In fact, Jia Yueting, who had been silent for a long time, did not appear again just because of Zhou Hongyi's provocation.
In March this year, Jia Yueting announced that he was suing Ding Lei, the founder of Gaohe, and Human Horizons, the parent company of Gaohe Automobile, for "plagiarism".
In the face of Jia Yueting's groundless accusations, Ding Lei decisively issued a statement to fight back.
In the statement, Ding Lei made it clear that Jia Yueting disregarded the facts and maliciously slandered, and he would jointly file a lawsuit with the court for Jia Yueting's infringement of the right to reputation with Human Horizons/Gaohe Automobile.
However, Ding Lei's statement did not calm the turmoil, but once again provoked Jia Yueting's counterattack. He even posted a video comparing the HiPhi X and the FF91 on Weibo, as if to prove that his remarks were not groundless.
Source: Weibo
What is puzzling is that at that time, Gaohe Automobile was at a critical moment of shutdown, and Jia Yueting chose to sue Ding Lei and Gaohe Automobile at this time, and it seemed that it was difficult to obtain substantial benefits from it.
The only possible explanation is that Jia Yueting's move may be intended to pursue traffic.
You must know that Ding Lei joined LeTV Auto in 2015 as the co-founder of LeTV Super Auto, the global vice chairman and the CEO of China and the Asia-Pacific region, and worked with Jia Yueting a lot.
It can be seen that if Ding Lei really "backstabbed" him after leaving his old club, this kind of behavior will inevitably attract widespread attention and stimulate a storm of public opinion.
In addition to the confrontation with Ding Lei, Jia Yueting had previously publicly bombarded Xiaomi Auto for suspected plagiarism, which also made him "rub" a lot of heat.
Not long ago, he published a Weibo article. In the article, he pointed directly at Xiaomi Auto, claiming that it was plagiarized in all aspects of styling and all aspects, and his rhetoric was quite intense.
He also expressed strong dissatisfaction with the domestic plagiarism culture, believing that Chinese people are proud of plagiarism but do not know it, and if this kind of behavior continues to spread in China and is not taken seriously and reflected, then the reputation of Chinese products in the international community will be seriously affected.
However, due to the disgraceful experience of car building, coupled with the negative comments caused by entrepreneurial failure and debt, Jia Yueting was almost one-sided by netizens.
From the prosecution of Ding Lei, to the bombardment of Xiaomi, to the mutual tearing with Zhou Hongyi, Jia Yueting has undoubtedly attracted the attention of a large number of people.
Zhou Hongyi also tried his best for the traffic, he publicly said that he wanted to sell the Maybach that had accompanied him for 9 years, and instead bought a new energy intelligent networked car, and invited major car companies to provide experience cars, which immediately triggered a team building boom in the car company industry and successfully attracted a large wave of attention.
Subsequently, at the 30th anniversary symposium of the Internet, Zhou Hongyi and Ma Huateng rarely shook hands and interacted with Lei Jun in the same frame, which aroused heated discussions and attention from netizens, and once again won a wave of traffic for Zhou Hongyi.
Source: Weibo
Now, Zhou Hongyi has once again started a shouting with Jia Yueting, which can obviously further consolidate his status as an Internet celebrity.
He seems to have found the traffic password and easily attracted the public's attention. In terms of grasping traffic and creating topics, Zhou Hongyi may only be able to fight with Lei Jun.
High-end business wars often appear in the most simple way. Whether it is Zhou Hongyi or Jia Yueting, the exchanges and confrontations between these Internet giants are, to a certain extent, to compete for valuable traffic.
In this day and age, traffic is money and is an indispensable and important factor for business success.
Entrepreneurs are vying to be the first to become an influencer, which is not necessarily a bad thing
Recently, the business bigwigs have become more and more high-profile.
In the car-making track, after Lei Jun made Xiaomi SU7 sell with his excellent marketing strategy, Li Bin of NIO, Wei Jianjun of Great Wall, Li Shufu of Geely, Daniel Zhang of Nezha and other car company bigwigs have entered the live broadcast room to interact with consumers at zero distance.
In the field of e-commerce, Liu Qiangdong of JD.com sent a digital avatar to live broadcast in person, Wang Xing, who had not spoken for a long time, actively adjusted the internal organizational structure, and even Ma Yun began to deeply reflect on Ali's past.
The actions of these business tycoons have sent a clear message to the outside world: the Internet industry, which has been silent for several years, seems to be undergoing a new change, and it is no less lively than in the past.
However, as traffic growth approaches the limit, competition in the Internet field is becoming more and more intense, and it is becoming more difficult to compete for the remaining share of traffic.
According to the data, the scale of monthly active users of China's mobile Internet has exceeded 1.224 billion, the average monthly usage time of the whole network is close to 160 hours, and the number of top players with more than 400 million deduplication users has reached 15, including Tencent, Alibaba, Baidu, Douyin, Ant, Pinduoduo, Meituan and other 7 major players with more than 700 million deduplication users.
图源:QuestMobile
When the bowl of rice of "traffic" becomes more and more "fragrant", Internet bigwigs from all walks of life have come down one after another, competing for this scarce resource at all costs.
For them, catching the traffic is equivalent to catching the splashing wealth, although the traffic does not fully represent everything, but as long as there is enough momentum, it is enough to inject new vitality into the future development of the enterprise.
From this point of view, it is not a bad thing for entrepreneurs to compete for Internet celebrities. As long as the traffic can be reasonably grasped, this will bring more opportunities and possibilities to the entire Internet industry.
Author | Li Xiang