Recently, the 8th China New Media Summit and TOPKLOUT AWARDS Ceremony was held in Beijing, and Tustin China Hamburg won the "2023 Quality Merchant Live Room" award.
With the theme of "Increasing the Future", the summit attracted wide attention in the industry. The summit focused on new trends in various fields such as short dramas, e-commerce, and local life, as well as new changes in the content industry, to promote the coordinated development and value of participating partners in a complex and volatile market environment.
Creativity and strategy are driven by two wheels to lead high-quality development
According to the "China New Media Development Annual Report" released at the summit, creators with 500,000 to 3 million fans have become the backbone of the waist (live broadcast industry), and the proportion of this part of the creators has increased for three consecutive years, and now accounts for 14% of the total number of accounts.
Tustin currently has nearly 10 million fans on the whole network. In terms of creative capabilities, we will continue to promote the integration of hot spots and traditional culture, create the attractiveness of national style content from a unique perspective, help the rise of domestic products and improve cultural self-confidence, continue to enhance the emotional connection between young consumer groups and brands, and inject a steady stream of new momentum into the development of a benign content marketing ecosystem.
In terms of brand marketing, Tustin broke the circle for the first time in 2022 with the omni-channel exposure of 554 million on the Qixi Festival marketing of "It's Black Pineapple"; After that, it will continue to make efforts in 2023, through accurate insight into the life attitude of contemporary young people, first joined hands with Balala Little Demon Fairy to win 530 million exposures and 2.52 million + hot discussions on the whole network, and then launched the anti-EMO and anti-involution hot word "bamboo youth" in the Dragon Boat Festival marketing, which directly appeared on the Weibo hot search and Douyin hot list, leading the topic trend.
With its excellent content marketing mix, Tustin has formed a new thinking on the large-scale growth of free e-commerce, and has also expanded new possibilities and new contexts for brand global marketing.
Deeply cultivate traditional culture and unlock a new password for brand efficiency
According to the "National Tide Brand Young Consumption Insight Report" released by Xinhuanet, among the young consumers who pursue the national trend, Generation Z, composed of the post-90s and post-00s, is the main force, contributing about 74% of the consumption share. What's even more striking is that Gen Z's pursuit of national traditions is far more than just buying, buying, and buying, but is willing to sink down to understand traditional culture and internalize it as a part of life.
Under the wave of national style consumption, new categories and new brands are emerging one after another. As the pioneer of hand-rolled and grilled Chinese burgers, traditional Chinese culture is the source of inspiration for Tustin's high-quality content, and innovation and learning are the two magic weapons of the Tustin brand to stand out in the Red Sea market. In the context of the Internet where traffic is exchanged for increments, only by continuously cultivating traditional culture and producing high-quality content can we always stand at the forefront of the industry, run out of a new curve of brand growth, and boost cultural self-confidence to a new height.