This year's Beijing Auto Show......
Two words: a lot of people;
Three words: there are many foreign businessmen.
Foreign businessmen can be seen everywhere at the scene, they are not as casual as a few years ago, but staring at the Chinese independent car brands in the exhibition hall, with a dignified face.
The foreign businessmen who visited the exhibition were roughly divided into two categories.
One category is overseas distributors.
For example, Chery has invited more than 3,000 foreign dealers from more than 80 countries. The purpose of their visit to the auto show is very pure, to see the Chinese auto show and order Chinese cars.
In 2023, China surpassed Japan to become the world's largest exporter of automobiles, with exports reaching 5.22 million units, and Chery played an important role in this.
Chery's annual sales reached 1,881,300 units, and exports reached 937,100 units. Chery, which is "nameless" in the domestic new energy market, has conquered foreigners with "fuel" abroad.
According to incomplete statistics, Chery exports to more than 80 countries, including Mexico, Russia, Kazakhstan, Turkey, Brazil, South Africa, and Chile.
Compared to overseas dealers who have a flat face and occasionally smiles.
Another group of foreign businessmen frowned, standing or lying on BYD Automobile, Great Wall Motor, and Cialis Automobile...... The look was not relaxed.
Most of them are executives of foreign car companies.
They looked at their respective competitor models, from the exterior to the interior, from length, width and height to intelligence.
lest they miss a trace of detail, and even go back and forth to the "favorite" car several times.
According to the scene released by the media, the Audi delegation has visited the "Hongmeng Zhixing" booth several times.
This time, the members of the Hongmeng Zhixing family gathered.
There is a re-listing of the Zhijie S7;
There's the just-released new M5;
There are also two brothers, M7 and M9;
In addition, there is also the unlisted, "can be seen from a distance and cannot be blasphemed" Xiangjie S9.
Let's guess which car caused the Audi delegation and other foreign businessmen to return to watch several times?
That's right, it's the "9" series of two brothers.
In front of the M9 car......
No, it should be in the car.
They are researching and researching, and they do not forget to discuss and analyze each other......
I believe that many people are like Xiaobian, curious about what they are talking about?
I thought about it for a long time, and one sentence is quite appropriate.
"That's it, beyond us!"
In the second week of April, the M9 surpassed a number of B BA models with sales of 2,635 units, becoming the first place in the sales of luxury cars with more than 500,000 units.
In the third week of April, the M9 continued to maintain rapid growth, with sales of 3,012 units, winning the weekly championship.
The sales of the M9 are amazing, and the options of more than 500,000 are terrifying, but this is only secondary.
Sun Shaojun has counted the portraits of customers who buy the M9.
Three characteristics.
1. Age 40-55 years old.
2. Business owners, executives, and public institutions.
3. The owner of B BA.
In other words, China's wealthy people's concept of buying cars has changed, and they no longer blindly believe in imported luxury cars, but have turned their attention to China's own brands, and this has contributed to the M9.
Of course, a question M9 can't completely defeat B BA, but what about adding a Enjoying S9?
During the Beijing Auto Show, due to the fact that it was not listed, the Xiangjie S9 was surrounded by glass guardrails, but this still did not stop the enthusiasm of foreign executives.
They listened patiently to the English commentary on the spot, but their eyes kept looking at the enjoyment world S9.
On April 23, at the launch of the new M5 new car of Wenjie, Yu Chengdong, executive director of Huawei, CEO of Device BG, and chairman of the board of directors of intelligent vehicle solution BU, said, "Xiangjie S9 will have Huawei's full-stack intelligent technology and new black technology. ”
In addition, he also said that the Xiangjie S9, positioned as the first executive-class luxury sedan, is a D-class car, benchmarking the D-class car products of international brands such as Mercedes-Benz, BMW and Audi.
Are these international auto giants worried?
Naturally worried.
After all, they know more about Huawei than even the Chinese people, and Huawei's "bragging" can really be realized.
The M9 is a good example, and it is really ruthless to start.
In fact, we have also had this kind of worry.
In 1994, China declared to the world's auto giants for the first time that "China's auto industry has not only begun to shift its production structure from trucks to cars, but also that the market structure will shift from publicly-funded purchases to household purchases."
In other words, ordinary people can buy family cars independently.
That year, the Beijing Auto Show (the third) was also very lively.
The number of overseas exhibitors reached a record 398, three times that of the second edition, and the number of visitors exceeded 320,000.
At that time, foreign businessmen had one purpose.
Find ways to bring your own cars to China, sell your own cars, and make money in the pockets of Chinese people.
In 1996, the Beijing Auto Show was officially integrated with the International Auto Show.
……
In 2000, Mercedes-Benz, BMW, Volkswagen and other international brands appeared at the Beijing Auto Show.
It was also since that time that a number of international brands such as B BA have become the "sweet and sweet" in the mouths of the people.
And what are the cards of China's independent car brands at that time?
Geely Li Shufu's pride of "four wheels and two sofas";
Chery's first car, Fengyun;
BYD's self-designed F3 is still a few years later;
Great Wall's first SUV was Seifer;
……
From 1994 to now, exactly thirty years.
In the past 30 years, China's independent car brands have long been transformed.
From the past to "no one cares" to today's "rush", the rise of China's independent car brands has shocked the world.
At the Huawei Intelligent Vehicle Solution Conference, there was such a paragraph.
"Pierce the sky upwards and lead the industry, and take root downward to master hard-core technology".
Huawei Qiankun will lead the second century of global automotive transformation.
Thirty years ago, China announced to the world's auto giants that ordinary Chinese people could buy their cars and realize the "car dream".
Today, 30 years later, Chinese automobiles have also issued an invitation to the people of the world, inviting them to realize their "Chinese car dream".
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