Author | Yang Yang
Source | Top Ads
Since Huawei changed the name of P70 to Pura70, it can be said that there are constant hot searches.
Pura70 was exposed to "not talking about martial arts".
First of all, the raid was launched, and the digital circle was boiling, and it felt like all Huawei stores were queuing in long queues, and it was said that many people queued up for 3 hours on the spot.
Later, Pura70 was exposed as "unethical".
Huawei Pura70 is just on sale, and the retouching function of P70 series mobile phones has become popular because of "one-click undressing".
Although as long as I'm not embarrassed, it's someone else who is embarrassed, but the retouching of the P70 series is really embarrassing.
Source: @大河报
01
How complicated can a retouching be, dimming and beautifying the face is enough. But the function of Huawei Pura70 mobile phone retouching has hundreds of millions of points to explode.
Netizens have reported that when using Pura70's image editing, you can remove unwanted obstacles and adjust image elements.
So I went down and found that this thing can actually "eliminate clothes with one click".
Someone did a demonstration, smearing the clothes on the chest of the girl in the photo, and then Huawei AI Eraser will process the photo.
Source: @大河报
Then a miraculous scene appeared: the chest area that had been tightly wrapped suddenly became exposed.
Source: @大河报
When you say this function, it would have been nothing to describe as "eliminating clothes".
But with the fermentation of public opinion, the trend of wind reviews has gradually changed, evolving into "one-click undressing, pervert only", and the nature of this topic has completely changed.
There are also people who cry out for the retouching function, after all, it mainly depends on how people use it.
This kind of thing happened when the new machine was just released, and Huawei was of course anxious and quickly responded:
It is a functional bug because the self-developed AI model has a vulnerability, which will be optimized in the future.
At present, according to user feedback, the AI vulnerability of Huawei Pura70 has been fixed, and the relevant elimination function has now been banned. As shown in the figure below, a message will be displayed that the image cannot be erased.
Source: @新浪科技
There are also relevant bloggers who also make comparisons and post different plans before and after the restoration.
Element: Bad Reviews
02
Technical issues have suddenly become social and ethical issues, and the hot search for retouching pictures of Huawei mobile phones has once again pushed AI to the cusp.
In recent years, AI has become completely popular, and it has also brought fire to "AI face swap", "AI painting", "AI resurrection", etc.
It is no exaggeration to say that sometimes there is just an AI between the brick family and the expert.
But it's like a knife that falls into the hands of a chef and is just a kitchen knife. If it falls on the bad guy, it may become a machete.
AI technology is a double-edged sword, if used correctly, it is a weapon that turns decay into magic, and if used wrong, it is a sharp sword that hurts others and hurts oneself.
Just as seeing the "one-click undressing" function of AI retouching, some people are worried that criminals will use Huawei P70 retouching to make profits.
Source: Circle content mama
But then again, AI "one-click undressing" is not new.
In 2019, an app called DeepNude swiped the entire network, largely because of the controversy caused by its "undressing" function.
Give it a photo, and it can distinguish the texture of the clothes in the image of the person in the photo, and through the synthesis process, it will generate an image that looks like taking off the clothes, and it is said that female stars such as Scarlett Johansson and Gal Gadot have suffered.
Source: Workplace Museum
It can be said that AI technology is used for malicious communication, and female celebrities are the hardest hit areas, so Yang Mi has to be mentioned here.
As a female bodhisattva of internal entertainment, Yang Mi is the topic queen of traffic. The emergence of AI has also made Yang Mi the object of ridicule and popularity by netizens.
You may have seen Yang Mi in the 1994 version of "The Legend of the Condor Heroes".
A user called "Brother Changing Face" at station B once replaced the face of Zhu Yin, the actor of Huang Rong in the 94 version of "The Legend of the Condor Heroes", with Yang Mi's face.
Source: Interface News
From the shape of the face to the expression, it can be said that it is very silky and does not look inconsistent at all.
Don't think that the gray industry of AI changing the face of celebrities only involves violating privacy and misleading others, and the most terrifying thing is to make stars become the protagonists of indescribable films.
For example, some people use AI face swap technology to make indecent videos and indecent photos of female celebrities for sale, so you may also see female celebrities being clearly marked with prices on some websites.
In the era of live broadcasting, female stars can't hide from AI. In the face of hundreds of thousands of celebrity pit fees, there are only a few transactions in exchange. Celebrities bringing goods have become a formality, and the pit fee has become a pit fee.....
Finally, someone began to rectify the live broadcast industry and simply changed the anchor face.
It's not that celebrities can't afford it, but AI technology is more cost-effective.
The live broadcast rooms of women's clothing brands SDEER and Bama Tea have tried to replace ordinary anchors with stars such as Yang Mi and Di Lieba through AI real-time "face swapping" technology.
Source: Legal Daily
03
AI is not only used for endorsements, but also for advertising, which is to talk about the AI posters that have been frantically complained about.
In the past two years, Wenxin Yiyan, chatgpt, Sora, etc. have risen, and creative design can't sit still.
This year's Spring Festival Gala, when the CCTV Spring Festival Gala design moved out the mascot Long Chenchen, netizens complained about the AI flavor.
Source: CCTV News
You can choose not to watch the Spring Festival Gala mascot, but if the AI ad appears on the subway where you commute, in the elevator you go home, it is called a nowhere to escape.
When taking the elevator, some brands suggest that you celebrate the New Year, eat pre-made dishes, watch the AI Spring Festival Gala, spend overtime on Chinese New Year's Eve, and taste cyber life.
Source: @深圳张逸轩
This advertisement creates a scene of a person eating a table of pre-made dishes for the New Year, and an AI-generated family video, and I don't know if it's the New Year or Halloween after watching it.
When you take the subway, Shenzhen Newspaper Metro Media praises you: The appearance of serious work is really wonderful.
Source: Design Circle
We're not sure if the company fired all the artists, but what is certain is that after reading this godless big eye, the uncanny valley effect has been committed.
Speaking of which, the reason why these AI ideas are dissed is largely due to the fact that the production is too distorted, the characters and shapes do not look real enough, the picture lacks temperature and emotion, and it is seriously detached from the atmosphere of traditional festivals and life scenes, which makes people not like it.
Therefore, no matter how powerful the technology is, it is difficult to make creativity into the hearts of netizens with insincere advertising, and it is not unjust to be scolded.
04
Although the technological development of AI is controversial, we also see the possibility of AI empowering the industry.
Your next head anchor, why should it be Allah broadcast?
Why should your next idea be made by an advertising person?
Seeing that Taobao has Li Jiaqi, Douyin has Brother Xiaoyang, and Dongfang Selection has Dong Yuhui.
Jingdong is also in a hurry, and not long ago released the image of Liu Qiangdong's digital person to start the live broadcast debut, with more than 20 million views in the live broadcast room in less than 1 hour, and the cumulative turnover of the entire live broadcast exceeded 50 million.
Source: Retail Business Review
Previously, Wei Ya Company was also exposed to enter the AI digital human live broadcast business, and the ambition to create AI "Wei Ya" could not be hidden.
It is undeniable that compared with live broadcasting, digital human live broadcast can save manpower, material and financial resources, and reduce live broadcast operating costs;
It can also be broadcast live for a long time anytime and anywhere, reducing the pressure of live broadcasting. Of course, the most important thing is to interact with consumers in real time and increase user engagement.
In addition to the live streaming industry, AI is also secretly changing the advertising industry. To a certain extent, AI solves the repetitive work of advertisers, so that advertisers can spend their time on brainstorming time that is more worthwhile.
However, in the final analysis, AI is just a tool, and the insight and rich emotional expression that anchors and advertisers possess cannot be replaced by AI in a short period of time.
AI has a long way to go to truly replace humans, and in addition to improving the realism and temperature of its products, it also requires relevant departments to improve relevant laws from various aspects such as technology, ethics, and safety.
As Kevin Kelly writes in Out of Control, "The Internet has shifted privacy from the realm of ethics to the realm of the market – and privacy has become a commodity." ”