In 2024, the "outlet" of the game circle is MMO. In just a few months, six or seven new and old games have taken turns to bombard players' eyes from various angles. Everyone knows the "culprit" of this phenomenon, that is, NetEase's "Against the Cold" mobile game.
In June 2023, the mobile game "Against the Cold" was officially launched, attracting 50 million players in 45 days, entering the best-selling list with an unstoppable posture, and firmly welding itself to the TOP position, it only took half a year to win tens of billions of dollars, becoming NetEase's most profitable game in 2023......
In the face of such exaggerated figures, it is not surprising that any game manufacturer does not leave a saliva behind, so it is not surprising that MMO, a game genre that has long been regarded as "outdated", to seize the dividends of MMO revival.
However, although there are more and more MMO games, the mobile game "Against the Cold" is still the one that rides the dust, it is not only a "ceiling" level existence, but more like "poking a hole in the sky".
Moreover, the more new games are tested, the more exponential the reputation of the mobile game "Against the Cold" at the player level increases. Many players who were originally "planting grass" went to other games and "escaped" back to the mobile game "Against the Cold" overnight.
This can't help but make people curious - it's been around for so long, can't anyone really figure out why the mobile game "Against the Cold" is popular?
When the mobile game "Against the Cold" first came out, there were still many people in the industry who felt that the success of this game was due to the fact that there were no new MMOs on the market, and to put it more bluntly, "good luck".
But the people who say these things don't want to think about why there were no new MMOs on the market for a long time before the mobile game "Against the Cold"? The reason is actually very simple - in the past few years or even more than ten years, the game genre of MMO has long been "bankrupt" at the player level. Because manufacturers have been forcing their livers and krypton to cut leeks year after year, players have instinctively begun to avoid the MMO game genre.
The manufacturers who have spoiled the market see the success of the mobile game "Against the Cold" and think that the MMO is suddenly popular again, and they are busy coming out to harvest players again with the road that has already gone to death, how can they succeed?
In fact, the reason why the mobile game "Against the Cold" can become popular is precisely because it is too "MMO".
Although it still maintains the standard MMO character growth gameplay, it has made clear the core of "no liver and no krypton" from the beginning, abandoning the inherent gameplay mode of traditional MMO games to work, and instead improving the quality of the game, enriching the gameplay content, reducing the price of fashion appearance, various benefits of conscience to the home and exaggerated production capacity, so that the reputation continues to improve, and finally achieves a turnaround against the wind.
Take the appearance of the game's fashion as an example, before the mobile game "Against the Cold", MMO players wanted to buy a passable implementation set, and they often had to pay three digits. In the mobile game "Against the Cold", the fashion is not only the highest 288, but also gives players half-price coupons at every turn, and launches cost-effective discounts. Game fashions of 18, 28 yuan and even as low as 6 yuan are online almost every week, and the vouchers given by the superimposed system are used to buy the original price of tens of hundreds of yuan with a single digit, and the appearance of fashion is like a commonplace.
Other games do linkage activities and go to the player's wallet on time, but the mobile game "Against the Cold" focuses on giving benefits. Players can get soft hands just by getting free rewards, and even the players themselves wonder - does the mobile game linkage of "Against the Cold" make money?
Other gameplay content remains the same all year round, but the mobile game "Against the Cold" can achieve a large-scale version update with an exaggerated amount of content every month, and in 10 months after its launch, the expansion pack alone has been updated twice, and the content and gameplay of the game have been comprehensively upgraded from all angles......
In the situation where the mobile game "Against the Cold" is leading in all aspects, you still use the "traditional MMO" mode that has long been rotten to cut leeks, is there still a reason for you not to die violently?
In the words of the player - there was no choice before, but now there is a more suitable mobile game of "Against the Cold" of Xiao Krypton Ping Krypton, who wants to go to the kind of game that cheats money with his face!
So, what do you think of the mobile game "Against the Cold"?