CFIC Introduction
Nowadays, with the improvement of living standards and the enhancement of health awareness, people's desire and demand for health preservation are constantly escalating, and the word "health" has become a hot topic of modern people's attention. The national health care tide is coming, injecting new vitality into a healthy life. At the same time, the health care industry, especially traditional Chinese medicine health care, has ushered in new development opportunities.
Traditional Chinese medicine for health preservation: a new fashion for young people to pursue health
Traditional Chinese medicine health preservation is generally through food, medicine, exercises and other methods to keep the body healthy and strong. Traditional Chinese medicine health care is showing a trend of getting younger and younger. Soak wolfberries in a thermos cup, remove ice and three points of sugar in milk tea, and stay up all night with a mask...... These so-called "punk regimens" are not only self-deprecating for young people on the Internet, but also show that young people are worried about their own health problems.
This mainly reflects the fact that contemporary young people are weak and susceptible to illness at a young age due to the "sub-healthy" lifestyle of using electronic devices for a long time, staying up late overtime, being sedentary, lack of exercise, irregular diet, and high psychological pressure. When health problems become a problem for young people, health care becomes popular among young people.
Scientific health regimen is the key. In addition to the improvement and regulation of physical functions, it is also necessary to pay attention to the psychological level of soothing and relaxation, which is similar to the concept of Chinese health culture. The so-called "health and disease prevention", traditional Chinese medicine health preservation includes the four cornerstones of emotion, diet, daily life and exercise, advocating "dietary therapy, medicinal diet, massage, qigong, health care" and other methods, by adjusting diet, exercise, maintaining emotional stability and other ways to maintain health, and improve physical fitness in a scientific, healthy and gentle way, so traditional Chinese medicine health care is also widely popular among young people. The increasing focus of young people on health and wellness has made them willing to invest more time and money to improve their health, which has also led to the development and innovation of the health industry.
Chinese health culture: inheriting health wisdom
As a treasure of Chinese civilization, traditional Chinese medicine has a long history, carrying rich health wisdom and Chinese medical tradition. Traditional Chinese medicine focuses on syndrome differentiation and treatment, and carries out personalized treatment according to the individual's physique, condition, environment and other factors, so as to achieve the purpose of regulating the body and restoring health.
The Chinese health culture profoundly embodies the harmonious relationship between man and nature, man and society, and man and himself, and advocates people to conform to the laws of nature and adjust their lifestyles, which is of great significance for promoting the health of the whole people and enhancing the self-confidence of Chinese culture. On the one hand, traditional Chinese medicine and Chinese health culture contain rich health wisdom, which can provide contemporary people with more diversified and personalized health management methods. The Chinese health culture focuses on prevention and conditioning, which helps to improve people's health awareness and reduce the occurrence of diseases. On the other hand, giving full play to the advantages of traditional Chinese medicine and revitalizing the Chinese health culture can promote the inheritance and development of traditional culture, promote the spirit of traditional Chinese culture, and enhance the cultural self-confidence and sense of identity of the people.
The past decade has been a decade of rapid development of traditional Chinese medicine. Since the 18th National Congress of the Communist Party of China, the cause of traditional Chinese medicine in mainland China has ushered in a new stage of rapid development and made historic achievements. The characteristic advantages of traditional Chinese medicine have been further demonstrated, and the service capacity has been continuously improved, which has played an important role in accelerating the construction of a healthy China and serving the health of the masses.
New Quality Productivity Driven: Contributing to the Health of All
The "new quality productivity" proposed by the two sessions this year has provided impetus for high-quality economic development and is of great significance to accelerating the promotion of a healthy China. For the big health industry, it is to take people's health as the center, adhere to the supremacy of life, integrate innovative resources, and provide efficient and high-quality products and services for the people.
As one of the selected enterprises of Xinhua News Agency's National Brand Project, Infinitus has always been committed to the mission of "promoting the excellent Chinese health culture and creating a healthier and happier life", and has continued to provide consumers with high-quality and diversified health care products and services based on the main track of health and wellness. At the same time, Infinitus continues to innovate its products, draw wisdom and inspiration from classic Chinese herbal formulas, and achieve new inheritance and transformation with the help of modern technology, and also cooperate deeply with authoritative experts and institutions at home and abroad to deepen the technical research and transformation of key areas such as compound polysaccharides of Chinese herbal medicine, so as to meet customer needs with higher quality and better efficacy, continuously improve product strength, and build an influential and representative national brand.
Contributing to the health of the whole people is the importance of building a health brand like Infinitus. On the one hand, the construction of these health brands promotes the popularization of health knowledge among the public, improves health awareness, and promotes the improvement of health literacy of the whole people; at the same time, it also drives the development of the entire industrial chain, promotes the health industry to firmly grasp the core elements of the development of new quality productivity, and drives the health industry to prosperity with scientific and technological innovation as the guide.
In this context, the "2024 China Health Brand Innovation and Development Forum" will be held in Lujiazui, Shanghai on May 10, 2024. The forum is one of the series of activities of Xinhua News Agency's 2024 China Brand Day, which is guided by the Brand Work Office of Xinhua News Agency, Shanghai Public Relations Association and Shanghai Modern Service Industry Federation, hosted by Xinhua News Agency Shanghai Branch, China Financial Information Center, and Shanghai Modern Service Industry Federation's Health Service Committee, and co-organized by Infinitus (China) Co., Ltd. At that time, government leaders, famous economists, brand experts, business representatives, media personalities, etc. will discuss the innovation and development of Chinese health brands in the new era.
Text: He Jiaxin
The picture comes from the Internet
Co-ordinator: Wu Tianyu
Source: China Financial Information Center Lujiazui Financial Network
WeChat editor: Guan Qiao
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