Create a new situation in the development of propaganda, ideology, and cultural undertakings

General Secretary Xi Jinping pointed out that "high-quality development is the primary task of building a modern socialist country in an all-round way". In the face of the new situation, new tasks and new requirements, we must conscientiously study and comprehend General Secretary Xi Jinping's important expositions on high-quality development, insist on proceeding from reality, adhere to integrity and innovation, vigorously promote integration and innovation, digital empowerment, and promote the high-quality development of propaganda, ideological and cultural undertakings, so as to provide a strong ideological guarantee, strong spiritual strength and favorable cultural conditions for comprehensively promoting Chinese-style modernization.

Persist in taking conceptual innovation as the guide, and enhance the initiative to do a good job in propaganda, ideological and cultural work

It is necessary to further emancipate the mind, innovate and seek change, lead action consciously with ideological consciousness, guide practical innovation with theoretical innovation, and constantly promote propaganda, ideological, and cultural work to create a new situation.

Strengthen the concept of "keeping pace with the times". Those who know change with the times, and those who know make things as they go. In the face of the new domestic and international situation, the new situation in the ideological field, and the new trend in the development of informatization, it is more necessary than ever to do a good job in propaganda, ideology, and cultural work to keep pace with the times. Thoroughly implement Xi Jinping's cultural thought, seek according to the situation, move in response to the situation, and take advantage of the situation, and promote new achievements and breakthroughs in various tasks with conscious responsibility, clear problem orientation, and active reform and innovation. In the face of the risks and challenges brought about by the information technology revolution, we should further strengthen our thinking on the Internet, continuously improve our ability to grasp the laws of the Internet, guide public opinion on the Internet, control the development of informatization, and ensure network security, firmly grasp the leading power of network ideological work, and resolutely ensure that we have the responsibility to defend the territory, be responsible for the defense of the territory, and fulfill our responsibilities in defending the territory.

Strengthen the concept of "serving the whole situation". Focusing on the central task and serving the overall situation is where the direction and responsibility of propaganda, ideological and cultural work lies. Only by firmly establishing a highly conscious awareness of the overall situation, taking the initiative to examine and consider the propaganda, ideological, and cultural work in the context of the international and domestic trends, and putting it in the overall situation of the party and the country to think, position, and arrange, can we truly correctly understand the overall situation, consciously obey the overall situation, and resolutely safeguard the overall situation, serve the needs of the overall situation with our own ability, and add luster to the overall situation with the glory of one domain. Focus on the in-depth implementation of General Secretary Xi Jinping's major strategic requirements for Guangxi, take the sense of community of the Chinese nation as the main line of propaganda, ideology and culture, strengthen economic publicity and public opinion guidance, continue to consolidate the good momentum of upward improvement in the ideological field, create a good internal and external public opinion environment for high-quality economic and social development, promote the vast number of cadres and masses to emancipate their minds, innovate and change, develop towards a strong and open sea, and gather the majestic force of building a magnificent Guangxi in the new era.

Strengthen the concept of "people first". All the party's work is aimed at realizing, safeguarding, and developing the fundamental interests of the broadest masses of the people. The fundamental force of propaganda, ideological, and cultural work lies in the masses, and the fundamental purpose is to educate and guide the masses. Adhere to the fundamental purpose of serving the people wholeheartedly, adhere to the people-centered work orientation, adhere to the service of the masses and educate and guide the masses, combine meeting needs with improving quality, strengthen confidence, gather people's hearts, warm people's hearts, build concentricity, always stand with the people through thick and thin, heart to heart, and constantly turn the people's yearning for a better life into reality.

Adhere to digital empowerment as the core, and promote the quality and efficiency of publicity, ideological and cultural work

General Secretary Xi Jinping has repeatedly emphasized that "where people are, the focus of propaganda and ideological work is". With the iterative upgrading of network technology, the number of new generation of netizens has surged, cyberspace has become a new space for people's production and life, and it has become an inevitable trend and inevitable choice to empower propaganda, ideological and cultural work with digitalization.

Fuel the digital engine. No matter how technology and the environment change, the concept of "content is king" has never become obsolete, and the power of ideological and political education is in the word "truth", using the truth to persuade people, infecting people with true feelings, and moving people with truth. Adhere to the combination of content is king and channel wins, provide guidance for the production of promotional content with digitalization, understand social dynamics and mass needs through algorithm analysis and data research, and launch more good works that are down-to-earth, soil-stained, dewdropped, and warm. Make full use of the communication functions of various digital platforms, vigorously carry out objectified and focused communication, change the past "flood irrigation" method, realize the accurate delivery and push of publicity reports, reach a wider range of users, and improve the reach, reading rate, attractiveness and appeal of positive publicity.

Take advantage of digitalization. In the context of the digital age, profound changes have taken place in the work mode, work scene, and communication field of propaganda and ideology. Adhere to the digitalization to reshape the pattern of public opinion communication, integrate the positions of financial media at all levels, and build a large all-media communication platform for districts, cities and counties through platform reengineering, process optimization, and resource sharing, build a "one network" for public opinion propaganda, and expand and strengthen the "flagship media", so as to form a strong joint force for public opinion propaganda. Make good use of information technologies such as 5G, big data, cloud computing, Internet of Things, blockchain, and artificial intelligence, accelerate the construction of various digital cultural facilities such as digital cultural centers and digital museums, create new digital scenes, and allow audiences to experience and learn more about culture and knowledge through scenario simulation and scenario reproduction in the digital space, and continuously enhance the supply capacity of public culture and digital propaganda content.

Make good use of digital technology. Face up to new changes in the ecology of public opinion, establish the concept of big data, strengthen the application of digital technology in the comprehensive management of online public opinion, transform the public opinion system with new technologies and new applications, expand the function of handling and guidance, and upgrade the single public opinion monitoring and early warning system into a comprehensive management platform for online public opinion. Strengthen coordination and linkage with all levels of technology platforms for the comprehensive management of online public opinion, build a guidance pattern for integrated public opinion monitoring, early warning, and handling in districts, cities, and counties, and use digitalization to empower public opinion emergency response, effectively improve the ability to discover, judge, handle, and guide online public opinion, promptly eliminate the impact of negative public opinion, create a clear cyberspace, and build online and offline concentric circles.

Adhere to the path of integrated development and promote the connotative development of propaganda, ideological and cultural work

Integrated development is a strategic measure and an important method to promote the high-quality development of propaganda, ideological and cultural work. We must deepen the concept of "integration", strengthen the power of "cooperation", make every effort to do a good job in the integrated development of media, culture and tourism, and soul-building and education, and solidly promote the propaganda, ideological and cultural work to advance to a new track and open up a new realm.

Efforts will be made to promote the in-depth development of media integration. Based on the concepts of "content +", "technology +", "industry +" and "capital +", we will break the barriers of the existing interest structure, reshape the content production, technical support and management guarantee system, integrate the best quality resources into the mobile terminal, and let the mainstream media firmly occupy the commanding heights of public opinion guidance, thought leadership, cultural inheritance and service to the people with the help of mobile communication. Accelerate the construction of a communication system that is "horizontal to the edge and vertical to the end", build a technology integration center, a data interaction center, and an integrated communication center that leads the media transformation, and promote the formation of a good situation of "one network for the whole region, one cloud for sharing, one platform for co-construction, and one game of chess for integration", so as to realize media aggregation and communication, and amplify the voice of mainstream public opinion. Explore and develop the operation model of "news + government service + business", develop the new business format of "media + N", enhance the function of self-"hematopoiesis", and break a new path of media integration, reform and development.

Efforts will be made to promote the in-depth integration and development of culture and tourism. Adhere to the cultural and plastic tourism and tourism to promote the integration of more cultural content, cultural symbols, and cultural stories into tourist attractions and resorts, and use cultural "explosions" to give birth to tourism "explosions", and drive tourism value-added with cultural "realization". Focusing on cultural brands, we will plan a number of high-quality cultural tourism routes, develop a number of cross-border high-quality tourism routes, and promote the "beads into a line" of advantageous resources. Accelerate the development of "cultural tourism +", promote the in-depth integration of culture, tourism and education, sports, science and technology, health care and other modern service industries, vigorously promote intangible cultural heritage exhibitions and performances, and cultivate a number of distinctive and interactive cultural tourism and performing arts activities. Explore new models of cultural tourism marketing such as "tourism + live broadcast", and convert more online "traffic" into offline "retention". We will make a smart cultural tourism platform better and stronger, provide customized and differentiated cultural tourism products and high-quality tourism experience services, and meet the personalized experience needs of tourists.

Efforts are made to promote the integration of moral cultivation and cultural people. Strengthen education and guidance, practice cultivation, and institutional safeguards, and integrate the core socialist values into the entire process of all aspects of social development. Deepen patriotism, collectivism, and socialist education, build and make good use of various patriotic education bases, and enhance the brand influence of ideological and political propaganda. Actively promote the construction of demonstration zones for forging the sense of community of the Chinese nation, deepen publicity and education on the awareness of the community of the Chinese nation, and build a common spiritual home for the Chinese nation. Dig deep into red cultural resources, do a good job in the creation of major themes, enrich the people's spiritual world, and enhance the people's spiritual strength. Coordinate the cultivation, practice, and creation of civilization, focusing on groups such as the "old and the young", the disabled, and left-behind children in rural areas, and carry out "civilized and warm-hearted" volunteer services. In light of local conditions, we will implement the "five unifications" work method for changing customs and customs, and promote the formation of a new trend of social civilization that is upward and benevolent. Persist in promoting rural areas and urban-rural linkage, promote the integrated development of urban and rural civilization, and improve the quality of citizens' civilization and the degree of urban civilization.

Persist in focusing on grassroots innovation, and promote the effective coverage and implementation of propaganda, ideological and cultural work

The service objects of propaganda, ideological and cultural work are at the grassroots level, the main body of work is at the grassroots level, and the implementation of tasks depends on the grassroots level, so we must put the focus of innovation on the front line of the grassroots level, deepen the reform of the system and mechanism, strengthen the construction of the talent team, strengthen the closed-loop management, and promote the implementation of various tasks in place.

Efforts have been made to improve the system and mechanism, and results have been achieved. Actively build a working mechanism for large-scale propaganda, promote the close integration of propaganda, ideological and cultural work with administrative management, industry management, and social management in various fields, integrate the resources scattered in various sections, coordinate and advance the "four roles" of ideological guidance, public opinion promotion, spiritual encouragement, and cultural support, mobilize the enthusiasm and advantages of all parties, and strive to form a strong joint force for the whole society to jointly do a good job in propaganda, ideological and cultural work. Give full play to the role of the meeting mechanism of the leading group for propaganda, ideological, cultural, and ideological work, establish and improve the "first warning" and the "five early" working mechanisms of "early detection, early research and judgment, early warning, early reporting, and early disposal" for the management and control of online public opinion, and through strengthening mutual cooperation, multi-party linkage, and full participation, play a good "combination punch" and play a "symphony".

Efforts have been made to deepen the reform of the cultural system. Firmly grasp the correct direction, further rationalize the management system and mechanism of state-owned cultural enterprises, explore and improve the system and mechanism of state-owned cultural asset management, improve macro management, improve management efficiency, and promote development and prosperity through management. To adapt to the new situation and new requirements of cultural reform and development, accelerate the transformation of the functions of cultural administrative departments, accelerate the reform of state-owned cultural units, deepen the comprehensive law enforcement reform of the cultural market, implement the assessment and evaluation of the social benefits of state-owned literary and art academies, and constantly stimulate the development vitality of state-owned cultural units. Actively promote the empowerment of copyright, guide and support publishing, printing and distribution units to accelerate digital transformation, and promote the high-quality development of the publishing industry and copyright industry. Fully stimulate the endogenous power of innovation and entrepreneurship, follow the laws of media development such as audience interaction, socialization, and integration of consumption and production, optimize the integration of resources, establish internal management systems such as production and operation, financial management, human resources, and performance appraisal that adapt to the development of all media, and continuously enhance social and economic benefits.

We have made good use of all kinds of talents. Man is the most active and revolutionary factor in the productive forces. To promote the high-quality development of propaganda, ideological and cultural work, we must firmly grasp the "bull's nose" of the construction of cadres and talents. Actively adapt to the Internet era and the digital age, establish and improve the talent training mechanism of "education, introduction, use, and retention", and give new momentum to propaganda, ideological and cultural work. Vigorously implement the project of cultural leading talents and cultural youth top-notch talents, increase the training and support for talents in urgent need of key areas, especially outstanding young talents, and strive to create a group of leading talents, high-end think tank talents, and all-media talents. Innovate the way of "bringing in and going out", and explore the establishment of a cooperative training mechanism with first-class universities and art troupes in the country. Deepen the reform of the talent development system and mechanism, continue to expand the platform carrier, promote the construction of cultural masters (masters) studios, vigorously promote the "unveiling the leader" system, and continuously enhance the attraction and carrying capacity of talents. Build a scientific and perfect talent incentive policy system, continue to optimize the talent development environment, and form a good situation of "those who are near are happy, and those who are far away" to ensure that all kinds of talents are at ease and innovative in Guizhou.

(The author is a member of the Standing Committee of the Party Committee and Minister of the Propaganda Department of Guangxi Zhuang Autonomous Region)