At the 2024 Beijing International Auto Show, which opened on April 25, BMW brought the BMW New Generation Concept, which will be a preview of the new generation of electric vehicle platform models, showing the design direction of BMW's future next-generation vehicles. It is worth mentioning that the production version of the next-generation model will be produced in China in 2026, and six new models will be launched based on BMW's new electric vehicle platform.
Appearance: Extremely minimalist and sci-fi
As you can see from the actual photos, BMW's new-generation concept car has simplified the complexity, and the design of the front face is extremely simple and sci-fi. The brand's classic "kidney" design has also been inherited, with a very exaggerated size and connected to the headlights on both sides, like "wings with wings spread".
The interior of the huge "kidney" grille presents a progressive design effect, mysterious and profound, and the addition of digital technology can finally make it "breathe", and the classic elements have been reinterpreted.
The LED headlights are equipped with a new and upgraded digital interaction technology, which has more dynamic effects when lit, which is very sci-fi and very recognizable. The daytime running lights are in the shape of vertical LED bollards, which are as sharp as "fangs".
The side design of the new generation BMW concept car is also clean and clean, with quite sharp lines, and the overall silhouette is quite similar to that of the BMW 1500 in the 60s of the last century, and retains the classic "Ho corner" elements.
It is worth mentioning that the new car does not use the traditional door handle, but all through the induction of the way to open, the user only needs to put the hand in front of the glass, the vehicle will automatically open the door, very ceremonial.
The taillights of the new-generation BMW Concept car have a "kidney-like" design that echoes the front of the car, and the taillights are completely flush with the tailgate lid, further reducing the number of components. It is worth mentioning that the front and rear surrounds of the new car are made of environmentally friendly materials and can be recycled.
BMW's next-generation concept car not only pays homage to the brand's classic design elements, but also boldly innovates, showing us BMW's interpretation and understanding of the next generation of models of the future, making it both sci-fi and highly recognizable.
Interior: Equipped with BMW Panoramic Vision Bridge
The interior of BMW's new-generation concept car is also extremely simple, with almost all physical buttons and knobs abandoned, giving it a futuristic feel. The interior materials are also made from reusable and environmentally friendly materials, in line with BMW's commitment to sustainability.
The biggest highlight of the interior is the BMW "Panoramic Vision Bridge" design located on the lower edge of the front windshield, which simply enlarges the projection area of the HUD from the previous main driver's seat to the entire windshield, which is very futuristic. BMW's "Panoramic Vision Bridge" can project driving and vehicle information, intelligent personal assistants, entertainment and consultation onto the windshield, making it easy to grasp the information you need, reinterpreting the design concept of "keeping your eyes on the road and your hands on the steering wheel".
The steering wheel is also completely new, with a four-spoke design, and the two horizontal spokes also have a touchpad and are disconnected from the steering wheel, giving it a very unique shape.
The size of the central control screen is not large, but it has a built-in iDrive ninth-generation operating system, and the response speed and function level have been greatly improved compared with the previous generation. It is reported that the ninth-generation iDrive operating system will also be used on fuel models in the future.
Power: Powered by BMW's sixth-generation eDrive technology
In terms of power, the official has not announced the specific parameters, but said that the new car will be equipped with BMW's sixth-generation eDrive electric drive technology, in addition to the improved electric drive system, the new car will also be equipped with a cylindrical battery, and the use of 800V high-voltage electrical system, in the charging speed and mileage will have a considerable increase.
Market outlook analysis: It is expected to help BMW further increase sales
In 2023, the BMW Group sold 375,000 BEVs globally, while 100,000 new vehicles were sold in the Chinese market. It is not difficult to see that the popularity of BMW's pure electric products in China and even around the world is gradually growing.
Compared with the existing pure electric models, the product performance of BMW's new-generation concept car can be said to have undergone earth-shaking changes, both in terms of exterior design and intelligent configuration. In addition, BMW's new-generation concept cars have reached the level of 80% production cars, and there will be little change after mass production in the future. It is reported. The production version of the next-generation model will be produced in China in 2026, and it is expected that the launch of the new model will help BMW further improve its sales performance in the future.
Summary:
The BMW Next-Generation Concept is the latest masterpiece of the BMW Group in the field of digitalization, announcing a further step forward in the BMW Group's vision of electrification, digitalization and circular sustainability. At the same time, it also shows how BMW can bring pure driving pleasure to a whole new level through innovation, and usher in a new era of luxury driving in the intelligent era.